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The Power of Influencers in iGaming – Insights from the EEGS Webinar

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5 months ago

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In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.

The Brave Step of Working with Influencers

Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.

Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.

Getting Real: The Importance of Authenticity

Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.

She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.

The Power of Smaller Influencers

A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.

In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.

All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.

For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.

You can watch the full session here: www.youtube.com/@eegamingsummit

Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.

The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.

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Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement

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10 minutes ago

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September 11, 2025

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Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies.

Josh Crowder, Director of Marketing at Dania Beach Casino, said: “QCI is the tool that we use to connect to our players, enabled with deep data that has guided us in critical business initiatives. AGI56 shows QCI’s commitment to their core product. They have completely refreshed the technology stack, added deeper tooling for precise marketing initiatives, and Chatalytics.com in AGI56 provides tooling that enables us to build AI-managed data interactions.”

AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. This evolution ensures that casinos can not only continue to run data-driven marketing campaigns and player development initiatives but also begin to take advantage of next-generation artificial intelligence to manage complex customer data interactions.

Andrew Cardno, Chief Technology Officer of QCI, said: “We have invested eight figures of R&D into AGI56, transforming it into a platform that not only supports today’s casino marketing and host teams but can also grow across the entire spectrum of customer engagement. Our commitment has been to deliver a technology stack that empowers operators like Dania Beach to achieve precise, data-driven outcomes while building a scalable foundation for the future of AI-enabled player interaction.”

QCI Nimble, the solution deployed by Dania Beach Casino, is designed specifically for properties with under 1000 slot machines. It provides the full capabilities of QCI’s enterprise platform in a form factor that is right-sized for smaller operations. With the release of AGI56, Nimble customers gain access to many of the same advanced tools as larger properties, including refined marketing segmentation, deeper player development capabilities, and AI-powered analytics that bring enterprise-grade insight to local and regional markets.

QCI’s platform is currently deployed in more than 350 casinos worldwide, supporting properties that collectively manage over 42 billion dollars in annual gross gaming revenue. The company’s ongoing investment in product development ensures that every property, regardless of size, can benefit from the same commitment to innovation, operational efficiency, and enhanced guest engagement.

The post Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement appeared first on Gaming and Gambling Industry in the Americas.

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Detroit Casinos Report $106.9M in August Revenue

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10 minutes ago

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September 11, 2025

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The Michigan Gaming Control Board has reported that Detroit’s three casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—collectively generated $106.9 million in revenue for August 2025.

Table games and slot machines accounted for $105.7 million of the monthly total, while retail sports betting contributed $1.2 million.

August 2025 Market Share

• MGM Grand Detroit: 48%

• MotorCity Casino: 30%

• Hollywood Casino at Greektown: 22%

Table Games and Slot Machine Revenue

Revenue from table games and slots decreased by 4.6% compared with August 2024 and 0.3% from July 2025. From January 1 through August 31, combined table games and slots revenue was down 1.2% year-over-year.

Casino-specific revenues compared to August 2024 were:

• MGM Grand Detroit: $51.7 million, down 4.0%

• MotorCity Casino: $31.2 million, up 1.4%

• Hollywood Casino at Greektown: $22.8 million, down 13.0%

The three casinos paid $8.6 million in state gaming taxes in August 2025, down from $9.0 million in August 2024. They also submitted $12.6 million in wagering taxes and development agreement payments to the City of Detroit.

Retail Sports Betting Revenue

In August 2025, the casinos reported a combined retail sports betting handle of $6.8 million, generating $1.2 million in gross receipts. Qualified adjusted gross receipts (QAGR) from retail sports betting decreased by 26.7% from August 2024 but increased 20.2% from July 2025.

QAGR by casino:

• MGM Grand Detroit: $264,076

• MotorCity Casino: $548,749

• Hollywood Casino at Greektown: $427,999

The casinos paid $46,903 in state taxes from retail sports betting revenue and submitted $57,326 in wagering taxes to the City of Detroit.

Fantasy Contests

Fantasy contest operators reported $513,880 in adjusted revenues for July 2025 and paid $43,166 in taxes.

The post Detroit Casinos Report $106.9M in August Revenue appeared first on Gaming and Gambling Industry in the Americas.

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Win a Fruity Fortune in BGaming’s Bonanza Trillion

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10 minutes ago

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September 11, 2025

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Rapidly expanding content provider serves up a juicy sequel in Bonanza Trillion

Popular iGaming content provider BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion.

The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility.

Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title. The slot offers a fresh and vibrant design, complemented by an upbeat soundtrack that is perfectly suited to modern mobile gaming trends.

It is not just the game’s visuals that are going to dazzle players, with the cascading slot offering improved mechanics and exciting new bonuses. The accumulating multiplier feature is the key highlight, with the free spins games accessed via the buy bonus featuring starting boosts of 50x and 100x.

BGaming has also improved the math model for Bonanza Trillion, serving up an attractive RTP of 97.17% and balancing it out with the x5,000 maximum win.

Julia Alekseeva, CPO at BGaming, said, “Bonanza Billion was such a runaway hit with our players that we would have been foolish to pass on the chance of making a sequel.

Bonanza Trillion manages to honour what made the original such a hit, while also expanding on it in every way. It is bigger, offers more creative gameplay, and serves up a more engaging experience. We are confident the game will further solidify the Bonanza series as one of our best.”

The post Win a Fruity Fortune in BGaming’s Bonanza Trillion appeared first on European Gaming Industry News.

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