

Greece
Hellenic Gaming Commission Partners with Mindway AI to Launch Gamalyze on Official Website
The Hellenic Gaming Commission (HGC) proudly announces its latest partnership with Mindway AI, a leader in solutions for responsible gambling based on neuroscience, advanced AI and expert analysis. This collaboration marks a significant advancement in the Greek gaming sector with the integration of Gamalyze, an award-winning, gamified reinvention of the self-test, now available on the HGC’s official website.
Gamalyze is designed to enhance player protection by offering insights into individuals’ gambling behaviour. This pioneering tool evaluates and profiles players, enabling early identification of potentially harmful gambling patterns. By providing personalised feedback, it empowers individuals to make informed choices about their gaming activities. This initiative underscores the HGC’s commitment to safeguarding players while promoting a sustainable and responsible gaming environment.
Gamalyze is a revolutionary gamified reinvention of the traditional self-test, transforming it into an engaging online card game designed to enhance self-awareness in gambling-related risk profiles and decision-making. Leveraging insights from neuroimaging, Gamalyze evaluates each player’s decisions during gameplay, providing a comprehensive report that highlights their strategic approach and sensitivity to rewards and losses. This innovative platform not only offers personalised feedback but also delivers tailored advice, empowering players to better understand and manage their gambling behaviours.
The launch of Gamalyze on the HGC website represents a pivotal moment not only for Greece but also for the global gaming industry. As one of the first collaborations between an international gambling regulator and a world-class AI technology provider, this partnership sets a new benchmark for regulatory practices and player protection measures.
The President of the Hellenic Gaming Commission (HGC), Dimitrios Ntzanatos, stated: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”
Mindway AI’s CEO, Rasmus Kjaergaard, also expressed enthusiasm about the partnership: “Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.”
As the gaming landscape continues to evolve, the HGC and Mindway AI remain at the forefront of innovation, ensuring that player protection remains a top priority. Gamalyze is now accessible through the Hellenic Gaming Commission’s website, offering a new era of transparency and responsibility in the Greek market and beyond.
The post Hellenic Gaming Commission Partners with Mindway AI to Launch Gamalyze on Official Website appeared first on European Gaming Industry News.
Greece
ImagineLive Announces Strategic Partnership with Winmasters

ImagineLive has announced a strategic partnership with Winmasters, one of Greece’s leading online gaming platforms. This collaboration marks Imaginelive’s official entry into the Greek market, further expanding its European footprint.
Winmasters’ strong regional presence and diverse gaming portfolio make them an ideal partner for ImagineLive, as both companies continue to deliver innovative and engaging experiences for the Greek market place. Imagine Live is the home of truly great table games and highly playable game show-style content that delivers a premium experience every time.
The post ImagineLive Announces Strategic Partnership with Winmasters appeared first on European Gaming Industry News.
Greece
Betsson: Four Years of Corporate Social Responsibility in Greece

To mark four years of operations in Greece, Betsson hosted a special event focused on its social impact, highlighting strategic partnerships and key initiatives supported through the Betsson Foundation.
Since entering the Greek market, Betsson has placed social contribution at the core of its local operations, consistently investing in initiatives across health, sport and education that benefit local communities.
During the event, several projects were presented, such as the series “Betsson in your Village,” presented by TV personality and Betsson ambassador Grigoris Arnaoutoglou. Through this initiative, defibrillators are donated to remote communities across Greece, enhancing emergency health infrastructure where it is needed most.
Key partnerships were also celebrated, reflecting Betsson’s belief in the power of sport as a platform for social good. Collaborations with AEK Betsson BC, Aris Midea Thessaloniki, OFI Crete F.C., the Hellenic Football Federation, and Alimos NAC Betsson were highlighted as part of the Group’s ongoing commitment to responsible engagement through sport.
Betsson’s broader social responsibility programme in Greece also includes partnerships with organisations such as Bloode, which promotes awareness and voluntary blood donation, and the Greek Association of Women Entrepreneurs (SEGE), which supports female entrepreneurship and economic empowerment.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson has successfully delivered numerous meaningful initiatives, as highlighted in this event. I am particularly proud that many of these actions reflect our deep desire to be an active and positive force in society. This commitment is a fundamental pillar of our company, not only in Greece, but across all the markets in which we operate.
“From sponsoring Boca Juniors in Argentina, to Inter in Italy, and of course OFI in Crete – who reached the Greek Cup Final this year – our goal is to build relationships that extend beyond the pitch and truly connect with the communities around us.
“None of this would be possible without our partners who share our vision, and the Betsson employees whose passion, empathy, and dedication drive these efforts forward.”
At part of the event, honorary plaques were presented to partners and organisations in recognition of their contribution and contributions.
Looking ahead, Betsson also announced its CSR focus for 2025: raising awareness and promoting the prevention of bullying. Through targeted campaigns, Betsson aims to foster a culture of respect, inclusion and acceptance.
With consistency and purpose, Betsson continues to invest in initiatives that make a lasting and positive difference in society.
The post Betsson: Four Years of Corporate Social Responsibility in Greece appeared first on European Gaming Industry News.
Greece
Growthfund Launches International Tender for the Concession of Greek State Lotteries

Growthfund has launched an international tender process for the concession of the exclusive right to produce, manage, operate, promote, and exploit the Greek State Lotteries for a period of at least 10 years.
The concession right pertains to the following lotteries: the Instant State Lottery, the State Housing Lottery, the Popular Lottery, the Special Social National Lottery, the National Lottery and the Extraordinary or Special Lottery drawn by the European Association of State Lotteries (AELLE).
The tender will be conducted in two phases. In Phase A, interested parties are invited to submit an expression of interest by July 23, 2025, at 16:00. In Phase B, pre-qualified participants will be invited to submit binding offers.
Currently, the exclusive right to the State Lotteries has been granted to the company “Hellenic Lotteries S.A. – Production, Operation, Distribution, Promotion and Management of Lotteries.”
Detailed information about the tender process is available in the Invitation for Expression of Interest on Growthfund’s website: StateLotteriesEoI.
The post Growthfund Launches International Tender for the Concession of Greek State Lotteries appeared first on European Gaming Industry News.
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