

Industry Awards
Golden Boomerang Awards 2025 Midway: new leaders, prizes and insights from top team
The next monthly prize drawing among tournament participants will be held on April 3
The second annual Golden Boomerang Awards 2025, organized by Boomerang Partners, is approaching the equator. This year, participants are competing in betting and casino leaderboards. The tournament, which runs from February 3 to May 11, has attracted over 400 top affiliate teams worldwide. They are competing for 11 awards, including the Grand Prix.
New leaders
The Golden Boomerang Awards 2025 leaderboards are constantly being updated, and now, in the middle of the tournament, there are new top three leaders in each of them:
- Top 3 in the betting category: Full, Tokyo Team and Gipsy.
- Top 3 in the casino category: HighRoller Gaming, Fumma, and Boss.
In the betting leaderboard, the first and second places are currently in the closest gap in points, and everything can still change. In the casino race, the main leader has gone ahead, but the competition among the pursuers is very strong. It is expected that more changes will occur in the leading two trios by the end of the tournament. The competition for victory is fierce, with both groups vying intensely, and no one is willing to give up.
Grand Finale
The Golden Boomerang Awards 2025 final will take place in May. The top 30 affiliate teams will participate in an exclusive business networking event, and the best contestants will be invited to the famous San Siro stadium in Milan. Boomerang Partners will realize this opportunity as the official regional betting partner of AC Milan.
The next giveaway on April 3
In addition to the main awards, the tournament rules provide for three monthly prize drawings. They are awarded to teams that have completed additional tasks, the set of which changes every month. The next drawing is scheduled for April 3. Affiliate teams still have the opportunity to participate in the Golden Boomerang Awards 2025 and compete for main and monthly prizes. Follow Boomerang Partners’ social media accounts for news and tasks to enter the drawings, and don’t miss a thing.
A leader’s perspective
Anastasia, representative of One Partners – one of the leading competitors in the Golden Boomerang Awards last and this season, commented on last year’s and current tournament: “The [last year’s] awards ceremony turned into a fascinating show with cool decorations and performances by artists. If you let your imagination run wild and imagine yourself in a stadium, I think it’s better to add some football vibe.”
“The main highlight of the Golden Boomerang Awards 2025 is that the location has changed from sunny Cyprus to the legendary San Siro Stadium in Milan. The number of awards also increased, so I think it’s going to be more massive, more grand, and spectacular.
It’s nice to get into the top 30, where affiliate marketing leaders will be present. I believe and hope that our team will be in the final, so I can’t wait to feel this drive, celebration, and energy like it was in the previous year.” – said Anastasia.
Join the Golden Boomerang Awards 2025 and be among the best.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. The flagship brand, Boomerang-Bet.com, provides a seamless and enjoyable betting experience.
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Industry Awards
More awards for ProgressPlay

In the high-stakes world of iGaming, where innovation is the currency of success, ProgressPlay has once again proven its mastery, not once, but twice. The news has rippled through the industry like an electric current: ProgressPlay has been shortlisted for the prestigious EGR Awards 2025 in not one, but two fiercely competitive categories; Bingo Supplier of the Year and White Label Partner of the Year.
This double honour isn’t just a nod to outstanding technology; it’s a resounding endorsement of their core philosophy; that the future of iGaming belongs to those who empower operators, delight players, and push boundaries without compromise. These nominations follow hot-on-the-heels of a shortlist spot for “Industry Innovation of the Year” at the SBC Awards Europe 2025.
The journey to this moment began with a bold vision: to reinvent bingo for the modern era, having already established a significant position in the international white-label market with over a decade of success.
While others treated it as a legacy vertical, ProgressPlay saw untapped potential in bingo, a game steeped in community, ripe for innovation. The new bingo platform wasn’t just built; it was engineered to breathe new life into the category.
With data-driven player engagement tools, dynamic jackpot mechanics, and seamless mobile-first design, ProgressPlay transformed bingo from a nostalgic pastime into a growth engine for operators. The EGR shortlist is validation that the dynamic company didn’t just evolve bingo; it redefined it.
In a matter of weeks, ProgressPlay launched over 130 new bingo sites for operators in the UK market alone, showing that immaculate product development and rapid deployment go hand-in-hand.
But the story doesn’t end there. ProgressPlay’s White Label Partner nomination is where strategy meets scale. In an industry crowded with cookie-cutter solutions, ProgressPlay chose a different path, a partnership model that puts operators in the driver’s seat. From customisable loyalty programs to real-time revenue analytics, their white-label standalone platform became the launchpad for ambitious brands to carve their niche.
Marina Nahhas, Head of B2B Sales and Marketing, says: “Our team is delighted that the EGR Awards have recognised that at the heart of ProgressPlay’s standalone technology is its unparalleled flexibility. Unlike traditional white-label offerings, this standalone platform is a true turnkey solution, allowing operators to craft their own brand identity, select their preferred gaming content, and integrate the most effective payment methods suited to their target audience.”
Behind these accolades lies something deeper, a culture of relentless iteration. Where others see awards, the team at ProgressPlay see milestones in an ongoing mission. Every line of code, every partner success story, every late-night breakthrough has led here.
This ability to fine-tune every aspect of the standalone platform ensures that businesses remain ahead of the curve, delivering experiences that resonate deeply with local players while maintaining a globally competitive edge.
ProgressPlay CEO Itai Lowenstein said: “To our team, partners, and players, this latest double-shortlist is your triumph. But this isn’t a finale; it’s a catalyst. As we prepare for the EGR Awards ceremony, we’re already blueprinting the next leap forward, because in iGaming, standing still is the only true failure. Let’s make it just the beginning.”
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Industry Awards
Omnigame celebrates win at SBC Awards Europe

Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.
Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.
Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.
The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.
Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.
“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”
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Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
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