Conferences in Europe
Mastering Digital PR in iGaming: Insights from Digital Web Solutions
HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Digital Web Solutions (DWS) as the Selfie Mirror Sponsor and valuable contributor in this year’s event. In this exclusive interview, we speak with Vaibhav Kakkar, CEO and Founder of DWS, to explore how digital PR can help iGaming businesses stand out, the challenges of managing multi-country websites, and the strategies that drive effective link-building in this highly competitive industry.
Digital Web Solutions (DWS) is known for its expertise in securing high-authority backlinks and delivering data-driven digital PR. What sets DWS apart in the competitive digital marketing landscape, particularly when working with iGaming clients?
When I started building my first SEO company, SEO Next, in 2008, I saw firsthand how challenging it was to secure quality backlinks, especially in competitive industries like iGaming.
We had to build a system from the ground up, ensuring every link was high-authority, safe, relevant, and impactful. That experience shaped how we operate at Digital Web Solutions today.
For iGaming, link building isn’t just about getting placements. It’s about keeping up with regulations, avoiding risky footprints, and securing real, ranking-driven links.
That’s why we built Boogle, our proprietary tool that scans over 500 million sites each month to uncover the exact links helping competitors win.
With access to 250,000+ publishers and a 30-point quality check, we ensure our clients get links that truly move the needle—without the guesswork.
At our core, we don’t just sell backlinks. We solve SEO problems which is why we love what we do.
Managing multiple country websites is a challenge for many iGaming businesses. What advice would you give to operators looking to run multi-location websites effectively while maintaining consistency and compliance?
That’s a great question. When we scaled my previous company, we managed operations across the UK, Australia, and the US, and I quickly learned tha t running multi-location websites is more than just duplicating content—it requires a well-structured strategy.
For iGaming businesses, the biggest challenge is balancing localization with compliance. Regulations vary by country, and what works in one market could lead to penalties in another.
My advice? Invest in a strong technical SEO foundation. Use hreflang tags properly to signal language and regional variations to Google. Maintain separate URLs for each region (e.g., country-specific subdomains or subdirectories) and ensure your content isn’t just translated—it’s localized to reflect cultural and legal differences.
After years of working on this problem like any other agency, we decided to acquire Hreflang Builder—a tool designed to eliminate traffic cannibalization and ensure search engines understand which page to rank in each market.
Many enterprise CMS platforms struggle with implementing hreflang tags, and for large-scale websites, manually managing them is nearly impossible. Hreflang Builder automates the entire process, generating XML sitemaps that keep multi-location websites properly indexed and recovering lost revenue.
So, to answer your question, hreflang tags was one part of the solution but the other one is local backlink building.
From a backlink perspective, local authority matters. A .co.uk site ranking in the UK won’t benefit much from links on US-based domains. That’s why, at DWS, we focus on securing geo-relevant backlinks to help brands rank where it matters.
With multiple locations, tracking performance manually can be a nightmare. Tools like Boogle simplify this by helping businesses analyze competitors, track backlink health, and discover high-authority opportunities across different regions.
Since my team and I had been through multi-country issues countless times, I was keen on building tools and automations around it so we can solve our own problems but also serve other companies with the same solution!
Digital PR has become a buzzword in recent years. Could you share your approach to leveraging digital PR to help iGaming brands differentiate themselves in a crowded market?
Digital PR has become a buzzword because, frankly, traditional link-building isn’t enough anymore. Google’s algorithm updates have made it clear—authority, trust, and relevance matter more than ever.
Everyone in SEO is talking about Digital PR now, but many are just repackaging outdated strategies with a new name or fail to deliver to their clients. This game isn’t easy to play.
At Digital Web Solutions, we focus on what actually works: securing high-impact, niche-relevant placements that drive both rankings and brand authority.
I saw firsthand that random guest posts and directory links weren’t enough to stand out. You need to earn coverage from the right sources—where your audience actually pays attention.
Here’s how we do it differently:
- We go beyond vanity mentions. Many PR campaigns focus on getting brand names out there, but without proper SEO value. We secure editorial links on high-ranking pages, ensuring real authority transfer.
- We create stories that get picked up. Instead of generic press releases, we craft exclusive insights, data-driven reports, and unique industry trends that journalists actually want to write about.
- We leverage automation to scale where others fail. The reality is, not every agency can secure these placements—outreach alone isn’t enough. That’s why we built Boogle, our AI-powered tool that scans 500M+ sites monthly to identify and secure competitor-grade backlinks at scale.
- We understand compliance, especially in iGaming. Many agencies don’t realize how strict this industry is. A single misstep can lead to fines or de-indexing. Our team ensures every campaign meets regulatory standards while still making an impact.
Digital PR isn’t just about getting your name in the press—it’s about building credibility, earning trust, and improving rankings in a way that Google rewards.
DWS prides itself on using an AI-powered approach to link-building. Can you walk us through how this technology works and how it benefits your iGaming clients?
Absolutely. At Digital Web Solutions, we’ve spent years refining our approach to link-building, and AI has been a game-changer. Traditional link-building is slow, manual, and often hit-or-miss.
With Boogle, our AI-powered tool, we’ve automated the process of finding, analyzing, and securing high-value backlinks at scale—something no other solution offers.
Here’s how it works:
- Massive Data Processing – Boogle scans 500 million+ websites every month, identifying link opportunities that align with our clients’ SEO strategy. Instead of relying on outdated lists or guesswork, we get real-time data on what’s working now.
- Competitor Link Acquisition – iGaming is a fiercely competitive industry, and ranking well often comes down to who has the best links. Boogle analyzes competitors’ backlinks to pinpoint where they’re getting their SEO power, then finds a way to help our clients secure those same placements or even better ones.
- Advanced Filtering & Quality Control – Not all links are created equal. Our 30-point quality checklist ensures that every link meets strict SEO standards, covering factors like traffic manipulation, relevancy, and target country traffic. This is critical in iGaming, where compliance and authority matter just as much as rankings.
- Scaling What Others Can’t – Many agencies struggle to secure placements on top-ranking pages because it’s a slow, manual process. Boogle eliminates that bottleneck by using AI to automate outreach, track responses, and optimize success rates—allowing us to deliver high-quality backlinks faster and more efficiently.
If you book a call with us, we can also just guide you through the process and help your website get better links!
At the Prague Gaming & TECH Summit 2025, you will be making a Keynote Presentation titled “Game-Changing AI & SEO Strategies to Skyrocket Your Traffic.” Can you give us a sneak peek into the key insights and strategies you’ll be sharing with the audience?
Sure, let me share a little sneak peak!
I’ll be sharing real, battle-tested AI & SEO strategies from my decade of experience in SEO that help iGaming brands rank higher, attract more players, and drive real revenue.
You will walk away with tips to build better backlinks at scale, fix multi-market SEO and how to stay ahead on the SERP.
If you have any questions, there will be a Q&A session as well, and we will be having a booth at the conference too. I am excited to meet every attendee, speaker, and sponsors!
With Digital Web Solutions at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into digital PR, SEO, and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Mastering Digital PR in iGaming: Insights from Digital Web Solutions appeared first on European Gaming Industry News.
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers.
The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
First speakers announced
We are very happy to welcome the following key decision makers to our speaker line-up:
- Arjan Blok, CEO, Nederlandse Loterij
- Renske Fikkers, Head of Market Supervision, Netherlands Gambling Authority
- Justin Franssen, Partner, Franssen Tolboom Advocaten
- Dr. Andreas Ditsche, CEO, iGaming.com
- Josh Hodgson, COO, H2 Gambling Capital
About the 2025 GiH Conference: A Change is Gonna Come?
Recently, Teun Struycken, State Secretary for Legal Protection, announced a far-reaching revision of the Dutch Remote Gambling Act.
This month, the Dutch Lower House will hold roundtable discussions on the current state of the regulated gambling market. These roundtable discussions will be followed by an in-depth debate with the state secretary on March 27.
Naturally, this means that there will be plenty to discuss at this year’s Gaming in Holland Conference. Don’t miss it if you want to keep abreast of the latest developments.
As always, all-day networking, our traditional canal boat tour, and networking drinks at Holland Casino are included in the event.
Last but not least, the “Dutch Online Casino of the Year” award ceremony will be part of the post-conference networking drinks. Don’t miss the festivities!
Registration now open
Early bird registration is now open: https://bit.ly/GiHC2025. Don’t miss it!
The post 2025 Gaming in Holland Conference announces headline speakers appeared first on European Gaming Industry News.
Compliance Updates
Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry
HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is delighted to welcome Endorphina as the Awards Party Sponsor and a leading force in the iGaming sector. In this exclusive interview, we speak with Džangar Jesenov, Corporate Compliance Manager at Endorphina, to explore the company’s recent achievements, including new market entries, rigorous security certifications, and their strategic focus on the LATAM region.
Endorphina recently secured authorization as a supplier of online slot games in Peru and obtained B2B licenses in Sweden and Denmark. What were the key challenges in achieving these milestones, and how do they align with your broader market expansion strategy?
Yes, it’s true—we are now officially authorized as a supplier in Peru, Sweden, and Denmark. Expanding into these regulated markets was a carefully structured process that required thorough preparation and deep regulatory understanding.
From a compliance perspective, we dedicated nearly 11 months to analyzing each market, studying regulatory frameworks, and engaging directly with local authorities. This hands-on approach allowed us to interpret legal details correctly and streamline our applications. Once we completed our groundwork, our submissions proceeded as planned, reflecting our meticulous preparation and proactive strategy.
These expansions are part of our long-term vision to strengthen our global presence, ensuring that Endorphina remains at the forefront of regulated gaming. By entering these strategic jurisdictions, we continue to build a trusted brand that delivers premium, compliant, and innovative gaming experiences.
Endorphina completed an ISO 27001 security certification audit, a significant achievement in information security. Can you provide more details about it, and share how this certification impacts your operations in terms of data security and compliance
Security has always been a top priority for us—not just for compliance reasons but because we believe in building trust with our partners and players.
Our decision to pursue ISO 27001 certification was driven by our commitment to establishing the highest security standards across all operations.
Rather than adapting to individual country regulations piecemeal, we chose the most rigorous and internationally recognized approach: an overarching Information Security Management System (ISMS) that meets global best practices. This certification reinforces the security of our infrastructure, protecting both operator partners and players.
Achieving ISO 27001 is a reflection of years of experience and expertise within our compliance team. By implementing this standard, we future-proof our systems against evolving security threats while ensuring seamless compliance across multiple jurisdictions. Now, our partners know that when they work with Endorphina, they’re working with a provider that takes security seriously and operates at the highest level of integrity.
You recently concluded successful security audits in Spain, Italy, Argentina, and Denmark. How do you navigate the diverse compliance requirements across these regions, and what best practices would you share with other iGaming businesses?
Each country has its own regulatory framework, but ultimately, they all share a common goal: ensuring player protection and responsible gaming.
One of the most valuable lessons we’ve learned is that proactivity is key. Instead of reacting to regulatory changes at the last minute, we focus on staying ahead by implementing strong security standards that align with global best practices.
Here are three key best practices we follow at Endorphina:
– Think from the player’s perspective – A safe and fair gaming environment should always be the priority. Our compliance decisions are made with player security and trust in mind.
– Establish a strong, unified security framework – Rather than adapting compliance measures market by market, we implement a universal security model (ISO 27001) that seamlessly integrates into different regulatory landscapes.
– Invest in people – Compliance isn’t just about policies; it’s about the expertise and dedication of the team. Continuous education, adaptation, and training are key to staying ahead of ever-changing regulations.
That’s why for me, and I’m sure for many people on my team as well, compliance is more of a craft than just a job.
Endorphina concluded the year with a strong focus on the LATAM region, achieving certification as one of the first suppliers of online slot games in Brazil. What opportunities does this milestone present, and how do you plan to further strengthen your presence in the region?
The LATAM region has been a long-term focus for Endorphina, and we have been expanding into these markets for several years. Argentina and Colombia were among the first jurisdictions where our games became highly popular, and Brazil was the next strategic step in our expansion.
With Brazil’s regulatory framework evolving, we saw an opportunity to leverage our experience from other regulated markets to establish a strong foothold early on. Being one of the first authorized slot suppliers in the country is a huge achievement, as it positions us as a trusted provider in a highly competitive market.
Looking ahead, we plan to actively grow our footprint in LATAM by:
– Expanding our certified game portfolio – We already have 83 games certified for Brazil, and this number will continue to grow.
– Strengthening partnerships with local operators – By offering localized content and tailored marketing support, we ensure our games resonate with Brazilian players.
– Adapting to new regulations – As Brazil tightens its iGaming laws, we expect greater regulatory enforcement, which will increase market stability and further strengthen licensed operators and suppliers like Endorphina.
Our goal is clear: to be a leading force in LATAM’s regulated iGaming market, delivering premium, compliant, and engaging gaming experiences.
At the Prague Gaming & TECH Summit 2025, you will be speaking on the panel “Navigating the Maze: iGaming Compliance Across CEE”. Can you give us a taste of the key insights you’ll be sharing with the audience?
I’m really looking forward to the Prague Gaming & TECH Summit 2025—it’s always a fantastic opportunity to reconnect with industry friends and exchange insights.
My main focus will be sharing practical, real-world compliance strategies that can help operators and suppliers navigate regulatory complexities across Central and Eastern Europe (CEE). I expect there will be a lot of discussion around market-specific compliance challenges, particularly in the Czech Republic and across the EU.
Rather than delivering a one-way presentation, I want this to be a dynamic and interactive discussion. My goal is to create a space for open dialogue, where attendees can ask direct questions, share their own experiences, and gain practical takeaways that they can apply in their own businesses.
Compliance is constantly evolving, and my mission is to make it accessible, insightful, and—dare I say—exciting for everyone attending the panel! 😊
With Endorphina at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into compliance across CEE and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry appeared first on European Gaming Industry News.
Conferences in Europe
Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit
The highly anticipated GamingTECH CEE 2025 Awards Party, sponsored by Endorphina, will take place on March 25, 2025, as part of the Prague Gaming & TECH Summit. The event will be hosted at the elegant Galerie Louvre in Prague, transforming the venue into the exclusive “Endorphina Club” for an unforgettable evening of celebration and networking.
As the exclusive sponsor of the GamingTECH CEE Awards Party, Endorphina continues its tradition of supporting the gaming industry’s most prestigious event for CEE, following successful sponsorships in 2023 and 2024. This year, the “Endorphina Club” will bring a luxurious experience to summit participants, combining the excitement of the Awards Ceremony with top-tier entertainment, including live piano music, classical ballroom dancers, and a DJ to set the tone for a vibrant afterparty.
The evening will feature a standing 3-course buffet dinner, welcome drinks, beer, and unlimited consumption of wines and non-alcoholic beverages. Attendees can expect an engaging atmosphere, where business meets celebration, as the GamingTECH CEE 2025 Award winners are revealed. These awards celebrate excellence within the GameTech industry, with every winner determined by democratic votes from industry professionals and summit participants.
Zoltan Tuendik, Co-founder of HIPTHER, stated about the exciting event: “A huge thank you to Endorphina for their continued support of the GamingTECH CEE Awards Party at the Prague Gaming & TECH Summit. Their commitment to celebrating innovation and excellence in the industry is truly commendable, and this year’s ‘Endorphina Club’ will undoubtedly offer an unforgettable experience for all attendees.”
Jan Urbanec, CEO of Endorphina commented: “At Endorphina, we believe that gaming is not just about technology—it’s about passion, creativity, and the experiences that bring people together. Sponsoring the GamingTECH CEE Awards Party for the third consecutive year reflects our commitment to celebrating innovation and excellence in the industry. This year, the ‘Endorphina Club’ will offer an elevated experience at the heart of the Prague Gaming & TECH Summit, blending prestige with entertainment in a way that truly represents our brand. We look forward to welcoming our partners and industry friends to an unforgettable evening of recognition, networking, and celebration.”
Endorphina, a leading B2B software provider headquartered in Prague, is known for its diverse and innovative slot games, utilized by top-tier operators in the iGaming industry. The company’s software is certified by iTech Labs and GLI, reinforcing its reputation for reliability and integrity.
The Prague Gaming & TECH Summit, organized by HIPTHER, is a flagship event known for bringing together industry leaders, innovators, and professionals from the Gaming and Technology sectors. HIPTHER is an established event organizer and media brand, recognized for its impactful conferences, insightful publications, and dedication to showcasing advancements within the GameTech and Technology industries.
The Endorphina Club and GamingTECH Awards Party is attended by the Prague Gaming & TECH Participants only. Pre-registration is required. Secure your spot at: Endorphina Club 2025 Registration
For more information about the Prague Gaming & TECH Summit and the GamingTECH CEE 2025 Awards, visit: https://hipther.com/events/prague/
The post Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit appeared first on European Gaming Industry News.
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