The anticipation is huge for one of the most important gaming events in Latin America, which will be held at the Hilton Buenos Aires Hotel in Argentina from March 19-20. NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will once again present its full range of products and gaming solutions in an exclusive company event during SAGSE. Visitors can look forward to land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, and sports betting products. On top of this 360° portfolio presentation, the itinerary promises an exclusive experience with live demonstrations, a wide range of activities, and premium catering.

Guests will be welcomed into a sophisticated and elegant atmosphere, enhanced by a captivating musical performance. The main attraction will be the NOVOMATIC Experience, dedicated to gaming excellence and technological innovation. Visitors will have the opportunity to experience NOVOMATIC’s latest cutting-edge gaming cabinets and Linked Progressives. The new GLOBE LINK Xtension Volume 2, comprising five thrilling titles, will be presented on the V.I.P. Lounge Curve 1.43 cabinet. The three games of the ULTRA BOOST Link will raise the excitement among attendees to a new level and will be displayed on the PANTHERA Curve 1.43. Premium entertainment is guaranteed with the presentation of the DIAMOND X 1.55J cabinet, shown with the NOVO LINE GOLDEN LINK Edition 2. The BLACK EDITION II 3.27 and the showcase of the IMPERA LINK Series 2 will round off the NOVOMATIC Experience.

In addition to this, guests will also feel the excitement of the live tournament that will be held on the V.I.P. Lounge Curve 1.43 featuring the ACP system. From a dedicated networking space to the exclusive catering and a number of further surprises, visitors to the NOVOMATIC Experience during SAGSE can look forward to a unique event.

Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, said: “We are excited about showcasing our product portfolio at one of the most important trade shows in Latin America. SAGSE is an invaluable opportunity to present our latest innovations, strengthen partnerships, and gain insights into the evolving market dynamics. We also greatly appreciate the presence of Max Bauer, VP Latin America & Caribbean of NOVOMATIC, whose support highlights our dedication to this key market. Expectations drive us forward, motivating us to push boundaries, embrace new technologies, and deliver exceptional gaming experiences that resonate with players and operators alike.”

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Award-winning slots provider delivers its top-performing titles to KTO’s players via Bragg HUB

Playson, the accomplished digital entertainment supplier, has further expanded its footprint in Brazil by penning a deal with local operator KTO.

Playson entered the regulated Brazilian market earlier this year and has so far agreed a line-up of strategic partnerships in a major milestone for the game studio.

As part of its latest agreement, Playson is delivering several top-ranking games to KTO’s player base via the Bragg HUB delivery solution, ensuring a seamless and efficient rollout of its creative portfolio.

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KTO is a prominent Brazilian iGaming operator, founded in 2018. It is renowned for providing a rich online casino, sports betting and live gaming experiences from the industry’s most respected providers.

This collaboration marks a significant step in KTO’s growth strategy, which centres around offering the best content for all tastes, with Playson viewed as the ideal partner to achieve these goals.

Cristhian Zito, Sales Manager at Playson, said: “We are thrilled to bring our industry-leading games to Brazilian players through KTO, extending our reach across this thriving market.

“We are confident that our content will resonate well with KTO’s audience and further strengthen our position in the region.”

Bart Lodder, who consulted on behalf of KTO, said: “Playson’s exceptional portfolio is an excellent addition for our customers. Playson’s games are renowned for detailed graphics, exciting features, and player engagement potential.

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“Through this integration, we are continuing to elevate the gaming experience for players in a highly competitive market.”

Chicago-based architectural firm DMAC Architecture & Interiors presented its latest design for the Lilac Casino Club in Rochester, New Hampshire. This 38,000-square-foot renovation project transforms the Lilac Mall into a vibrant entertainment center integrating gaming, dining, and events mixed with existing retail. Inspired by its evolving history, the design reimagines the Lilac Mall as a mixed-use destination with a distinctive sense of place that welcomes the community. Since its opening in 1979, Lilac Mall has continuously adapted to changing retail landscapes. Now anchored by the Lilac Casino Club, the mall reemerges as a hub for entertainment and social engagement, dedicated to supporting 72 charities annually.

“Reimagining Lilac Mall with a casino and entertainment component required a thoughtful approach to design. With the hard shift toward buying online, this project was an interesting study of the resilience of shopping malls and how entertainment can be a draw to motivate people to gather in person. We deliberately incorporated design elements that reinterpret traditional mall motifs, infusing them with a fresh, modern perspective,” Dwayne MacEwen, Founder and Principal of DMAC Architecture & Interiors, said.

As the centerpiece of the mall’s revitalization, the Lilac Casino Club bridges its classic typology with a bold, contemporary identity. Its striking front façade features a 144-foot metal mesh soffit with a dynamic zig-zag profile inspired by the familiar memory of stacked shopping carts. This eye-catching architectural element allows natural light to filter into the recessed entry, with one end anchored by a monumental New Hampshire granite wall, paying homage to the state’s identity as the Granite State. Inside, a Y-shaped floorplan maximizes sightlines and encourages guest engagement, creating an intuitive and immersive experience upon arrival.

Each gaming and entertainment space is thoughtfully designed to elevate the guest experience and cultivate an inviting atmosphere of hospitality. Some of the custom features that help establish a sense of place include:

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Table Games — Defined by a suspended 93-foot wood-clad ceiling oval, this area serves as both a focal point and an important organizing element for easy wayfinding. This architectural feature is thoughtfully designed to integrate direct lighting and pendant fixtures, enhancing placemaking while also serving as a sophisticated screen to conceal ceiling ductwork.

Restaurant & Bar — A spacious dining and bar area features a ceiling trellis integrated with a central tree, transitioning the gaming floor to a modern beer garden. The 34-seat bar connects the gaming area and restaurant.

Poker Room — The Poker Room blends whimsical sophistication with dynamic design. The entry alcove features a curated collection of bronze sculptures—a stag, fox, and two mice in modern eyewear—balancing refined elegance and playful charm. Inside, alternating full-height wall panels with mounted TVs and crocodile-patterned coverings create a rhythmic, visually engaging space, while geometric metal mesh screens mark key service points.