

Latest News
GameOn partners with Shona ODonnell to launch event management service
Leading B2B PR and Marketing agency adds event management to its growing list of services together with industry events veteran
GameOn has partnered with industry events veteran Shona ODonnell to introduce a full-service event management offering for its clients.
Shona is one of the most experienced industry events specialists working for the likes of iGaming Business, Clarion Events and most recently Better Collective over a distinguished 20-year career.
This new partnership means GameOn can assist clients with creating and managing private, corporate and exhibition event initiatives, from low-level support up to a fully outsourced event marketing service.
The expansion into event management is a natural progression for GameOn following the successful launch of its Fractional CMO service and comes in response to increasing demand from clients for high-impact, strategically led event experiences.
Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.
“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.
“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”
Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.
“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”
With this expansion, GameOn continues to strengthen its position as the go-to agency for B2B iGaming brands, offering a full suite of PR, marketing, social media and now event management services to help clients amplify their brand.
The post GameOn partners with Shona ODonnell to launch event management service appeared first on European Gaming Industry News.
Compliance Updates
IC360 Announces Integrity Partnership with PGA of America

Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regulatory technology products and services for the sports betting and gaming sector, has announced a new partnership with the PGA of America.
Through this partnership, IC360 will provide the PGA of America with its state-of-the-art Integrity Monitoring technology, providing real-time alerts on global wagering activity. Additionally, the PGA of America will utilize ProhiBet, the one-of-a-kind prohibited bettor solution to prevent individuals from engaging in prohibited wagering activities.
“We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360’s cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360’s expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” said Jeff Price, Chief Commercial and Philanthropy Officer for the PGA of America.
The PGA of America will also utilize IC360’s seasoned Advisory Team, who will provide consultative services to the organization as they navigate the nuances of the complex and evolving sports wagering regulatory environment. IC360’s team comprises former regulators and seasoned gaming industry professionals who ensure all regulatory compliance standards are hitting the highest standards.
“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said Scott Sadin, Co-CEO of IC360, said.
The post IC360 Announces Integrity Partnership with PGA of America appeared first on Gaming and Gambling Industry in the Americas.
Carlos Ruisanchez
PENN Entertainment Announces Board Refreshment

PENN Entertainment Inc. announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.
The Board issued the following statement:
“We look forward to benefitting from Johnny’s and Carlos’s fresh perspectives as we enter into a critical phase for the business. The Board continues to believe there is significant opportunity for value creation at PENN, particularly within our Interactive segment. Johnny and Carlos bring critical expertise and experience in the gaming industry, across both digital and retail, that are aligned with the Board’s priorities and are tailored to the opportunities in front of us. While we were unable to reach an agreement with HG Vora, we thank them for their input and look forward to continued engagement with all of our shareholders. We thank Ron, Saul and Barbara for their many years of distinguished service to the Board and our Company and we are eager to begin working with our new directors to drive profitable growth for the benefit of all PENN shareholders.”
Carlos A. Ruisanchez
Carlos A. Ruisanchez is the Chief Executive Officer of Sorelle Capital and President of Sorelle Hospitality, family office firms focused on investing and developing hospitality, consumer and real estate businesses. Prior to Sorelle, he served as President and Chief Financial Officer of Pinnacle Entertainment Inc., a leading gaming entertainment company, until its sale in 2018. He joined Pinnacle in 2008 as Executive Vice President, Strategic Planning and Development. He became Pinnacle’s Chief Financial Officer in 2011, President and Chief Financial Officer in 2013, and board member in 2016. Prior to joining Pinnacle Entertainment Inc., Mr. Ruisanchez was Senior Managing Director at Bear Stearns & Co. Inc., an investment banking firm, where he held various positions from 1997 to 2008. He is an independent board member of Cedar Fair Entertainment Company.
Johnny Hartnett
Johnny Hartnett joined the board of Superbet Group in January 2024, after a successful mandate as Chief Executive Officer of the company between 2019 and 2023. Under Mr. Hartnett’s leadership, Superbet registered remarkable results in terms of market growth, transformation of its proprietary product & technology platforms and the creation of Happening, the Group’s dedicated tech company. Prior to joining Superbet, Mr. Hartnett spent 20 years working in the Flutter Group, where he held multiple leadership positions as COO of Sportsbet (Australia), MD of Paddy Power Betfair Online and Flutter International divisions including leading the Group’s M&A endeavors.
The post PENN Entertainment Announces Board Refreshment appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Allwyn Gives National Lottery Players More Ways to Win

Allwyn, operator of The National Lottery, is giving players more ways to win outside of the main National Lottery games and draws – with new and varied promotions driving further value and excitement.
So far in 2024, Allwyn launched a EuroMillions Valentine’s Day campaign, which, in addition to making 14 UK Millionaires also saw 14 lucky ticket-holders win a trip for two to the Maldives.
This was supported by a tongue-in-cheek, multi-channel campaign – which featured tie-ups with TikTok travel influencers – that brought to life how National Lottery players could seriously upgrade their Valentine’s Day if they scooped one of the amazing prizes on offer. This special event attracted 400,000 more digital players compared to the previous comparable draw.
And, in a first for The National Lottery, the company is currently running a weekly special £10k prize draw. Running over nine weeks, players are entered into the weekly draw by spending £10 or more on National Lottery draw-based games (such as Lotto, EuroMillions, Set For Life and Thunderball) online in the week (between Monday and Sunday).
The £10 spend takes into account people who play by draw-based games by Direct Debit and play in advance for future draws – so the spend doesn’t necessarily have to be for draws in the week itself, as it’s calculated by when the transaction is processed.
And the excitement doesn’t stop there, as the special £15 million “Must Be Won” Big Easter Bank Holiday Lotto Jackpot on April 19 (Saturday) saw three new millionaires created, after three lucky ticket-holders matched five main numbers and the Bonus Ball to win £1.06 million each. As no-one matched all six main numbers, the jackpot rolled down – boosting all prize tiers.
Allwyn’s Marketing & Brand Director, Steve Parkinson, said: “Since the beginning of the year, we’ve been looking at some fun and unique ways to attract new National Lottery players and re-engage former ones. These are delivering further value for players – giving them more to play for – and are creating talkability. Of course, by playing National Lottery games, players raise more than £30 million every week for Good Causes – so this really is a win-win.”
The post Allwyn Gives National Lottery Players More Ways to Win appeared first on European Gaming Industry News.
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