Leading iGaming reactivation specialist partners with Flows to power automated, real-time player engagement.

Flows, the leading no-code automation platform for the iGaming industry, is excited to announce a strategic partnership with Enteractive, the industry leader in player reactivation and retention. This collaboration is set to supercharge real-time player engagement and streamline reactivation processes for operators worldwide.

The integration of Enteractive’s (Re)Activation Cloud with Flows enables operators to re-engage players at critical moments, such as after periods of inactivity, or failed deposits. This makes automating personalised player outreach simpler and more effective, helping boost retention and engagement.

Through this partnership, Enteractive’s clients can tap into Flows’ automation suite, while Flows’ customers gain access to Enteractive’s reactivation services, enabling personalised player engagement triggered at the right moments.

Flows continues to lead the way in iGaming innovation, helping businesses integrate their tech stack, orchestrate data, and automate workflows without complex coding. This partnership with Enteractive supports Flows’ overall goal of making businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code.

Dan de Souza, VP of Commercial at Flows, said: “We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments. When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes, it’s about giving operators a smarter way to reconnect with players at the right time.”

Andrew Foster, Chief Business Officer, said: “Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart. By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimise player lifecycles, and maximise long-term revenue.“