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Nolimit City stops the talking and shoots instead in Dead, Dead or Deader
Shoot first, ask questions never! Nolimit City rides straight into the lawless frontier in Dead, Dead or Deader, a no-nonsense, bullet-riddled slot where the only rule is: shoot ‘til it stops moving… then shoot again! This slot keeps the familiarity of Nolimit City’s catalogue but changes things up with its art style and humoristic quirks. Following the latest releases like xWays Hoarder 2, Tombstone Slaughter and Duck Hunters, this slot is looking to shoot up the charts.
Dead, Dead or Deader as the name implies is filled with some bloody good xMechanics that make the west deadlier than it already is with the likes of xNudge®, xBet®, and xGod™:
xNudge®: Always nudge to the top or bottom, boosting the multiplier by +1 with every nudge. After nudging to full visibility, the stacked xNudge® Wild gets hanged which awards a respin where the xNudge® Wild remains on the reels for one spin. When the respin is over the xNudge® Wild can get a neck snap which doubles the multiplier value and makes it stick for another spin. This can happen until the xNudge® multiplier reaches 999x or the dreaded Dropout, where the guy falls down and no more respins are awarded.
xBet®: Guaranteed a Scatter Symbol on the second reel
1 Spin 1 xNudge® Wild xBet®: Guaranteed 1 xNudge® Wild on any of the middle 3 reels
1 Spin 3 xNudge® Wilds xBet®: Guaranteed 3 xNudge® Wilds on any of the middle 3 reels
It wouldn’t be the west without the Wild Symbols. If a Wild lands on the reels it will have a 1x multiplier but if more Wilds drop to the right, they will have a multiplier of 2x and so on until a maximum of 5x
When landing 2 Scatter Symbols in the base game, they transform into wilds with multipliers. Landing 3 Scatter Symbols in the base game, will trigger 12 Dead Spins where xNudge® Wilds always stick for at least one additional spin and the xNudge® multiplier gets doubled immediately before the next spins starts. Landing a Scatter on reel 5 will upgrade Dead Spins to Deader Spins and award +2 Spins
Landing 4 Bonus Symbols in the base game, will trigger 12 Deader Spins with the same features as Dead Spins, however the xNudge® Wild multiplier gets tripled instead of doubled.
xGod® is back! Landing a stacked Casket Symbol on any reel will trigger a maximum payout of 19,349x the base bet. Duck Hunters is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “Aaaaand we’re back in the West! This gritty rendition – where being dead just isn’t enough – showcases xNudge® in all its glory. The Deadlock feature is one of those mechanics you either love or hate, but when it hits… it hits big. Another wild ride we can’t wait for players to experience.”
‘Dead, Dead Or Deader’ will be available to all Nolimit City partners on February 25th, 2025.
The post Nolimit City stops the talking and shoots instead in Dead, Dead or Deader appeared first on European Gaming Industry News.
Dale Earnhardt Jr.
NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

Hard Rock International has welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of legendary athlete partners. This exciting partnership will bring exclusive collaborations and limited-time offers to NASCAR fans while they watch and revel in the 2025 season.
“Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together,” said Earnhardt Jr.
“As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming.
Through the partnership, NASCAR fans will have the opportunity to engage with Earnhardt via Hard Rock Bet, which has already hosted a sweepstakes at Daytona International Speedway and will offer additional “money can’t buy” experiences for its players to meet the Hall of Fame driver. Fans can also follow along with Earnhardt’s sports betting picks on the top-rated Hard Rock Bet app and view exclusive video content on @HardRockBet channels.
Additionally, later this spring, Hard Rock Games will debut the free-to-play Full Throttle with Dale Earnhardt Jr. slot game on the Hard Rock Neverland Casino and Jackpot Planet apps. This high-octane game will put players in the driver’s seat, with their race car gaining speed with each win, delivering an adrenaline-fueled slot experience like no other.
Dale Earnhardt Jr. is an American professional stock car racing driver, champion team owner, businessman, NASCAR analyst, and 2022 inductee into the NASCAR Hall of Fame. He won a record 15 straight NASCAR Most Popular Driver awards from 2003 to 2017, consecutive NASCAR Busch Series Championships in 1998 and 1999 and the prestigious Daytona 500 in 2004 and 2014.
The post NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.
Ernie Stevens Jr
Ernie Stevens Jr. Re-elected as Chairman of Indian Gaming Association

Ernie Stevens Jr. has been re-elected for his 13th term as Chairman of the Indian Gaming Association (IGA). Running unopposed, he received unanimous support from tribal leadership, reinforcing their confidence in his leadership.
Stevens said: “From day one of my Chairmanship, my commitment has been unwavering – my work is my campaign, always inspired and guided by our tribal leadership. For 24 years, I have remained steadfast, and I will not unpack my bags for the next two years either. Together, we will vigorously advance our proactive agenda and stand ready to unite Indian Country to defend tribal sovereignty at all costs. I promised each of you that I would dedicate myself fully – morning, noon, and night – to champion our interests in tribal government gaming. I am honored to be your messenger, amplifying the voices of our elected tribal officials, and I will carry your message with pride and purpose.”
During his tenure, Indian gaming revenues have soared from $11 billion in 2000 to over $49.1 billion in 2024, solidifying tribal government gaming as the largest segment of the gaming industry in the US.
The post Ernie Stevens Jr. Re-elected as Chairman of Indian Gaming Association appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.
The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.
CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.
BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.
“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.
“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”
The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.
Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.
Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.
BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.
They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.
Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.
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