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Altenar sportsbook to power all brands for Immense Group

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Altenar has announced a new agreement which will see its sportsbook used to expand the sports betting offering of leading iGaming group Immense, formerly known as Videoslots.

The partnership will see Altenar’s award-winning sportsbook used globally by popular casino brands Mr Vegas, Videoslots, MegaRiches and more.

Based in Malta, Immense Group provides leading online casino sites to players around the world with more than 12,000 games from hundreds of the industry’s leading game providers. Recently the operator launched its first sports-led brand called DBET.com which is intended to be an international challenger on the online sportsbook market.

Altenar is a leading sportsbook provider with its innovative features, customisable design and premium data feeds allowing operators to grow their brands in highly regulated and competitive markets.

The agreement is an exciting collaboration for both companies and continues Altenar’s focus on helping casino operators expand their operations when it comes to sports betting.

Sam Hill, Sales Director at Altenar, said: “We’re delighted to be entering into this long-term partnership with Immense Group and their various brands. We look forward to enhancing their existing sports offering as they look to grow their position across many regulated markets.

“Altenar is ideally placed to support casino-led brands by adding our managed sportsbook vertical and executing their specific trading strategy for them, and we can’t wait to get going.”

Klas Winberg, Chief Commercial Officer at Immense, said: “We conducted an extensive review of existing sportsbook providers and Altenar came out looking very strong on all parameters. I am happy to say that they have not disappointed. From onboarding, integration to launch, all has worked seamlessly.

“We expect that the Altenar sportsbook will be a very strong contributor, if not the biggest, for growth this year. So far we are very happy with what we see.”

The post Altenar sportsbook to power all brands for Immense Group appeared first on European Gaming Industry News.

FBM

FBM® adds a new hero to its slots collection with Hippo’s Lock™ launch in Mexico

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Time to power up your spins and collect big wins with Hippo’s Lock™ in Mexico. The new slot adventure launched by FBM® has Super Hippo as a hero, delivering entertaining gaming sessions with the Lock Feature, the Power Spins and Extra Spins accumulators. The game is available to play on the Auria, Galaxy II and Shadow III casino cabinets and is set for a fast expansion in the Mexican gaming market.

Hippo’s Lock is the latest slot title developed by FBM and brings a new theme with a charismatic hero, equipped with gadgets and special powers which will attract and engage slot players in Mexico.

The 30-lines game works with 15 independent reels, and the main action happens around the central position with Super Hippo’s intervention. The purple hippo guides the game narrative, taking players on an exciting gaming journey with non-stop action, suspense, and compelling animations.

 

The “X” effect of Power Spins joins the lucrative Extra Spins

Every time Super Hippo lands on the central reel, he bites the lock symbols and creates the chance to open the bonus mode with Power Spins, Extra Spins or the two accumulators combined.

When the Hippo’s Lock bonus starts with one accumulator, players guarantee five free spins. This number increases to ten free rounds if Super Hippo triggers Power Spins and Extra Spins at the same time. Each one of the accumulators has a special power:

  • Extra Spins – Super Hippo uses its backpack to shoot lasers, increasing the number of free spins displayed in the counter.
  • Power Spins – Super Hippo multiplies all coins, bags, Mini and Minor jackpots by 2, 3 or 5, leading players to a significant prize.

Super Hippo remains in the central position during all bonus rounds, and the special powers of the accumulators activated may repeat several times until the bonus rounds are over.

 

A kit of jackpots and gadgets to achieve big wins!

The bonus ignited by the Lock feature concentrates Super Hippo’s main powers. However, the game character has more tricks and resources to captivate and involve players:

  • Jackpots – Hippo’s Lock offers access to four jackpot levels – Mini, Minor, Major, and Grand – through the vault symbol, which may appear on the reels during the main game or bonus rounds.
  • Rewind – What if a gadget could change the symbols on the reels and lead players to bigger wins? That is the magic of the Rewind Feature activated by Super Hippo using its bracelet.
  • Luck Has Arrived – Super Hippo announces a special flight on the screen with a message and takes off anticipating a lucrative game round for the player.

 

A slot game compatible with several casino cabinets and layouts!

Hippo’s Lock combines a fascinating game mechanic with an appealing feature set exhibited by an intriguing character through cutting-edge graphics, animations, and sound effects. This blend captures the interest of first-time players, delivering enjoyable gaming sessions that encourage them to return for more.

Hippo’s Lock reinforces the Lock product line FBM debuted this year with the Croc’s Lock theme launch. This new game title introduces a new hero, a new accumulator, and new thrills to the gaming sessions delivered by the global gaming brand’s slots portfolio.

Available on the Galaxy II, Auria and Shadow III casino cabinets, Hippo’s Lock starts its expansion journey in Mexico and intends to surpass the high expectations of local slot fans with long-lasting gaming sessions filled with prizes and adrenaline. The following plans include a global expansion having the US as the next showcase market for this FBM casino game.

The post FBM® adds a new hero to its slots collection with Hippo’s Lock™ launch in Mexico appeared first on Gaming and Gambling Industry in the Americas.

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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership

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GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.

In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.

On this ride, Stephen opens up about:

  • Whether industry events really bring the business
  • Why he believes in connecting people to people above everything else
  • How he’d reshape iGaming conferences (hint: more case studies, less fluff)
  • The single-sentence keynote he’d deliver if given the mic
  • The people and principles that shaped his journey
  • The art of closing deals and the mindset behind his business approach
  • Which song he cues up when it’s deal-done time
  • His take on when it’s “network” and when it’s definitely “not work”

“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”

As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.

Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.

That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.

The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.

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BetMGM Partners with Fremantle to Launch New “The Price is Right” Game

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BetMGM and Fremantle, a world leader in creating, producing and distributing entertainment content, announced the introduction of “The Lion’s Share,” a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. BetMGM, a leading iGaming and sports betting operator, will sponsor the game throughout the show’s 54th season. “The Lion’s Share” is the first custom-branded game in the show’s history and will debut Monday, Sept. 22 in the premiere episode on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“The Lion’s Share” game was created as part of the partnership between BetMGM and Fremantle and is the first new pricing game to be added to the show since 2021. Contestants will have an opportunity to win up to $500,000 in cash, cars, trips, and prizes. The game begins with a challenge, where players judge if the prices of everyday items are correct. Each right answer earns them a ball, for a maximum of five. They then step into a wind tunnel chamber to collect the number of balls they’ve earned, with each ball corresponding to a particular prize, or possibly a “Lose It All” option. Contestants reveal their prizes one at a time or may stop at any point to keep what they’ve won.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Suzanne Lopez, COO of Fremantle, said.

In January 2025, BetMGM announced a multi-year agreement with Fremantle that secured the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games and non-traditional casino games. The Price is Right Big Wheel Bonus is now available exclusively at BetMGM Casino platforms. The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate are scheduled to debut in September. Other titles scheduled during the fall include Cliff Hangers, Plinko, The Big Wheel, and Pathfinder. In addition, a “Lion’s Share” online casino game is in development with a planned 2026 release.

BetMGM’s award-winning online casino is home to over 5400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

The post BetMGM Partners with Fremantle to Launch New “The Price is Right” Game appeared first on Gaming and Gambling Industry in the Americas.

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