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Golden Whale and Flows extend game-changing partnership

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Leading data-driven service provider renews deal with award-winning automation and integration platform to take the art of engagement and user value optimisation to all-new heights

Golden Whale, a leader in AI-driven insights, has extended its partnership with Flows, the no-code automation platform transforming iGaming operations.

Since teaming up in 2023, Golden Whale’s AI insights and Flows’ automation technology have helped operators engage players more effectively in real time. By making data instantly actionable, operators can improve retention and personalise player experiences at scale.

With a new deal now in place, Golden Whale and Flows will continue to leverage this successful dynamic by combining their resources to provide operators with a range of cutting-edge features that will help them work more efficiently while also enhancing the way they interact with players.

The key to this collaboration is how Golden Whale’s AI continuously learns from player data, while Flows instantly triggers the best next action—whether it’s a reward, incentive, or personalised offer. This real-time system ensures every player gets a tailored experience that keeps them engaged.

Among others, here are some examples of what operators can expect from this collaboration

  • Very Early pLTV Prediction: Highly accurate Player Lifetime Value (pLTV) prediction for both upstream (User Acquisition) and downstream (retention, rewards) strategies, ensuring optimal customer generosity and segmentation.
  • AI-powered tools that continuously learn and improve: AI-driven retention optimisation that dynamically enhances specific campaign types, delivering automated real-time actions for the user.
  • In-Session Churn Prevention: Real-time churn detection and intervention, allowing proactive engagement while the customer is still on-site.
  • Fully Automated Event Trigger: Advanced retention optimization leveraging multiple AI models to recommend the Next Best Action, Incentive, or Offer at an individual customer level.
  • Real-Time AI-Driven Recommendations: Continuous optimisation of personalised game suggestions based on individual player behaviour.

With these powerful features, Golden Whale’s extended partnership with Flows brings exciting opportunities for all operators within the iGaming space.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Having already witnessed some hugely impressive results over the past two years working together, we’re delighted to announce the extension of our partnership with Flows. By combining our advanced engagement optimization with Flows’ automation technology, we’ll continue to empower operators to have meaningful interactions with customers that boost engagement and maximise retention.”

Dan de Souza, Vice-President of Commercial at Flows, “From the moment Flows first started working with Golden Whale, we knew we could create something that would truly impact the iGaming industry. Over the past two years, that belief has been proven through real success stories with our partners. Now, we’re excited to build on this foundation and drive even greater innovation, helping operators shift from reactive to proactive strategies by seamlessly leveraging AI-driven insights and automation for smarter, more efficient player engagement.”

The post Golden Whale and Flows extend game-changing partnership appeared first on European Gaming Industry News.

Gambling in the USA

Plaza Hotel & Casino Partners with Aristocrat Gaming™ to Debut Downtown’s First Buffalo & Mo’ Friends™ Slot Area

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Ribbon cutting event and launch of player promotion: Thursday, Sept. 4, 11 a.m.

On Thursday, Sept. 4 at 11 a.m., the Plaza Hotel & Casino will hold a ribbon cutting to celebrate the debut of a new dedicated area for fans of the wildly popular Buffalo™ and Mo’ Mummy™ slot game franchises  and other player-favorite Aristocrat Gaming titles. With 63 games, the Buffalo & Mo’ Friends slot area at the Plaza is the only one in downtown Las Vegas.

Located between the casino cage and the Plaza Rewards Players Club, the Buffalo & Mo’ Friends area at the Plaza features numerous fan-favorite Aristocrat Gaming titles, including:

  • Buffalo Ultimate Stampede™,
  • Buffalo Ascension™,
  • Buffalo Power Pays™,
  • Buffalo Triple Power™,
  • Coin Trio Buffalo™,
  • Buffalo and Friends™,
  • Buffalo Diamond Extreme™,
  • Mo’ Mummy,
  • Mo’ Mo’ Mo’ Mummy™,
  • Spooky Link™,
  • Ultimate Fast Cash™,
  • House of the Dragon™,
  • Phoenix Link™,
  • Jackpot Carnival™,
  • Firecracker Fortunes™,
  • Dragon Link™,
  • Lucky Looters™ and more.

The eye-catching wraps, bright lights, and distinct game sounds, Buffalo & Mo’ Friends welcomes players to a dedicated space of entertainment and excitement with their favorite games and ones they have yet to experience.

“Our goal on the casino floor is to offer the newest and most popular games to our guests, and our players are big fans of the various Buffalo and Mo’ Mummy games. So, we are thrilled to partner with Aristocrat Gaming on this dedicated game area that sets the Plaza apart from the rest of downtown Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

“We pride ourselves in creating entertaining games that invite players to step into a world of fun with favorite characters, themes and gameplay features,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming. “The creation of the Buffalo & Mo’ Friends gaming area has truly been a collaborative effort with the Plaza team, wanting to give their players Mo’ and the new Buffalo & Mo’ Friends area certainly delivers. We look forward to seeing player excitement when they see all their favorite Aristocrat games in one vibrant area.”

To celebrate the debut of Buffalo & Mo’ Friends on Thursday, Sept. 4, the Plaza will offer Plaza Rewards players a variety of Buffalo-branded swag items and the chance of larger prizes based on the number of points accumulated daily. The Buffalo-themed promotion will last until Oct. 4 or while supplies last. Full rules available at the Plaza Rewards Players Club.

Trademark HOUSE OF THE DRAGONTM owned by Home Box Office, Inc. Used with Permission. Copyright © Home Box Office, Inc. All Rights Reserved.

 

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INTRALOT, Inc. signs contract with Montana Lottery to deliver next-generation lottery technology

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INTRALOT S.A. is pleased to announce that its U.S. subsidiary, INTRALOT, Inc., has been awarded anew contract to provide the Montana Lottery with a next-generation lottery operating system and related services, including continued support for its Sports Bet Montana wagering product.

The new contract award follows a competitive Request For Proposal procurement process and marks the third contract between INTRALOT and the Montana Lottery, extending a nearly 20-year partnership built on innovation, reliability, and results.

The new agreement spans seven years with three one-year extension options and will ensure a fully modernized solution for nearly 1,300 retailers statewide. Under this new contract, INTRALOT will deploy its industry-leading LotosX Omni™ solution, which delivers a unified, future-ready lottery experience for players across the state using LotosX™, a best-in-class gaming platform engineered for upmost security, scalability, and innovation. INTRALOT will also design and provide an upgraded retail network infrastructure that will include the award-winning PhotonX retailer terminals and peripherals, plus new self-service terminals and multi-product vending machines, making the gaming experience more convenient and entertaining than ever for Montanans.

Bob Brown, Director of the Montana Lottery commented “We are very pleased to extend our business relationship with INTRALOT, a company that has been our partner for nearly two decades. This new contract ensures our lottery system remains modern and secure, allowing us to provide our retailers and players with the best possible experience. The LotosX Omni™ solution and new retail technology will be a game-changer, helping us to deliver an even more engaging experience for our players and continue to generate important revenue for the STEM scholarship program and for the State of Montana.”

Richard Bateson, CEO of INTRALOT, Inc. commented “We are honored to enter our third contract with the Montana Lottery and continue to partner with the Lottery as it embarks on its next phase of growth. With this new agreement, INTRALOT is bringing fresh resources, expanded expertise, andstate-of-the-art technology to reset and strengthen our local presence in Montana. At the heart of this transformation is our LotosXTM platform, a modular, microservices-based system that accelerates time to market, enables player-centric innovation, and delivers enhanced security and player protection through a proven and future-ready architecture.”

Since 2006, INTRALOT has played a pivotal role in Montana’s lottery success, helping to increase sales by an impressive 286% through technology upgrades and operational enhancements. Notably, INTRALOT introduced sports wagering to the state in 2020, uniquely tailored to Montana’s regulatory framework, and powers the Lottery’s wildly successful raffle game

 

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West Virginia University Announces New Gift to Support the Center for Gaming Research and Development

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West Virginia University’s John Chambers College of Business and Economics is proud to announce the establishment of a new fund for the Center for Gaming Research and Development, generously seeded by gaming industry veterans Chen and Benjamin Truman.

Launched with the mission to promote research on responsible gaming practices and consumer protection in gambling markets, the Center leverages leading-edge expertise — including Chambers College like Professor Brad Humphreys, an internationally recognized researcher in the economics of gaming markets.

This new fund will enable the Center to:

  • Expand its research initiatives into gaming markets, including analysis of transactions level data provided by gaming operators in West Virginia to identify and understand problematic gambling behavior and ensure fair pricing of wagers.
  • Enhance integration of gaming-focused research and analytics into curricular offerings in the Chambers college, including cybersecurity, business data analytics, finance, management information systems, and economics.
  • Develop courses, training, certificates, initiatives and other activities designed to foster innovation in gaming technology development, and prepare students for careers in racing, gaming, gaming operations, hospitality management, guest relations, entertainment, and other amenities typically offered in conjunction with gaming operations.
  • Foster deeper collaboration with policymakers and industry stakeholders to translate research insights into impactful policy and practice.

The Center’s research, education, and outreach will have an important impact on the lives of state residents, college students throughout the state, gaming industry firms operating in the state, and state gaming regulators. This generous gift will allow the Center to fulfill the role envisioned by the state legislature when they passed The Responsible Gaming and Research and Industry Development Act. — Professor Brad Humphreys, Director, Center for Gaming Research and Development

This strategic investment by Chen and Benjamin Truman, a WVU alumni, underscores their commitment to evidence-based research and responsible industry practices. It will help propel the Center’s mission to safeguard consumer interests within evolving gaming markets.

We’re thrilled to see West Virginia University take a leadership role in shaping the future of iGaming and sports betting policy. As industry veterans, Chen and I are proud to support a mission that will not only advance responsible gaming but also help set the global standard for innovation and consumer protection in this space.”Benjamin Truman, Co-Founder, Absolutebet.

About the Center for Gaming Research and Development

The Center was created by an Act of the West Virginia legislature, the Responsible Gaming and Research and Industry Development Act.  The Center is dedicated to advancing academic research, analyzing gaming data including transactions level data, developing courses and initiatives to prepare WVU students for careers in the gaming industry, and shaping policy and industry standards through collaboration, education, and data-driven insight. It seeks to mitigate inherent risks in gaming—such as problem gambling and pricing opacity—by empowering informed decision-making among consumers, regulators, and industry players.

About the John Chambers College of Business and Economics

Located at West Virginia University, the Chambers College combines rigorous academic programs with an emphasis on cutting-edge research, equipping students to address real-world challenges across business disciplines.

 

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