Connect with us
softswiss-casino-platform-marks-12-years-of-innovation-and-growth softswiss-casino-platform-marks-12-years-of-innovation-and-growth

Latest News

SOFTSWISS Casino Platform Marks 12 Years of Innovation and Growth

Published

on

Reading Time: 2 minutes

 

SOFTSWISS, a leading global provider of innovative iGaming software, celebrates the 12th anniversary of its flagship product – the SOFTSWISS Casino Platform. With a staggering 576% increase in registrations in Q4 2024 compared to Q3, the platform’s Referral System highlighted its growing appeal and effectiveness in driving player engagement.

Announced in 2013 during the ICE Totally Gaming in London, the platform pioneered crypto casino technology. In 2024, the SOFTSWISS Casino Platform recorded a 44% year-on-year increase in GGR while the number of brands operating on the platform grew by 23.7%. Mobile gaming remained dominant, with 77.6% of players accessing casinos via mobile devices. 

The platform also strengthened its global presence, securing certification in South Africa, and adding to its existing accreditations in Malta, Estonia, Bulgaria, Serbia, Romania, and Greece. 

To support this growth, the platform expanded its team, now comprising over 400 professionals across 19 countries. From its beginnings with five specialists, it has developed into 16 dedicated teams.

Ivan Montik, Founder of SOFTSWISS, comments: “I want to express my sincere gratitude to our teams for their dedication and innovation. Over the past 12 years, we have built a product that stands out for its 99.9% uptime, industry-leading stability, and expert recognition. Very few companies can claim such a consistent track record. You are doing an outstanding job!

We began as crypto pioneers, but we were smart enough to leverage our strengths beyond one-time innovation. Today, our partners trust us not only for our cutting-edge technology but also for our exceptional service quality, which we continue to enhance.”

The industry has recognised this success, with the SOFTSWISS Casino Platform securing seven prestigious awards in 2024, including Best Platform Provider at the SiGMA Europe Gaming Awards and Platform Provider of the Year at the Global Gaming Awards EMEA.

According to the latest Kantar survey, a leading global analytics agency, the platform achieved a 7.4 out of 10 satisfaction score, with customer support rated even higher at 7.8, reflecting a 0.5-point increase from 2022.

SOFTSWISS continues to push boundaries with product innovations that elevate player engagement and operator revenue. In 2024, the Casino Platform introduced:

  • Product Store – An in-game marketplace where players can purchase bonuses using real money, creating a new monetisation channel for casinos while enhancing engagement.
  • Player Chat – A real-time communication tool fostering social interaction and allowing operators to promote features and campaigns directly to players.
  • Scratch Cards – A gamification feature based on the popular Lootbox Bonus concept, offering a new way for players to win rewards.
  • Casino Stories – A CMS-integrated tool enabling operators to share dynamic promotions, updates, and events through interactive visual content.

As the SOFTSWISS Casino Platform enters its 13th year, the company continues to focus on innovation, scalability, and excellence, ensuring long-term success for its partners in the ever-evolving iGaming landscape.

The SOFTSWISS team anticipates insightful discussions and potential collaboration at the SBC Summit Rio on 25 to 27 February

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Casino Platform Marks 12 Years of Innovation and Growth appeared first on European Gaming Industry News.

Latest News

The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

Published

on

the-free-bet-wheel:-betting.bet-increases-player-engagement-with-new-gamification-tool
Reading Time: 2 minutes

 

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

Continue Reading

Latest News

GR8 Tech Powers Smarter Betting with New Match Trackers

Published

on

gr8-tech-powers-smarter-betting-with-new-match-trackers
Reading Time: < 1 minute

 

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

Continue Reading

Latest News

Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Published

on

midnite-creates-free-limited-edition-beer-for-fans-to-enjoy-at-world-snooker-championship
Reading Time: < 1 minute

 

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

Continue Reading

Trending