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ICONIC21 continues the Chinese New Year celebrations with Lucky Hong Bao

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Premium content provider adds dragon-themed game to its growing portfolio of slots

ICONIC21, the in-demand provider of premium live games and casino content, has continued the Chinese New Year celebrations with the release of Lucky Hong Bao.

This is the provider’s eighth slot game having made its move into the vertical for the first time back in December last year, strengthening its position as an iGaming content pioneer.

Lucky Hong Bao is an Asian-themed live slot featuring a majestic Chinese Dragon that brings bonus features and potentially big wins. Bonus features include Wild symbols that can land anywhere on the reels to form additional win combinations.

Players will also want to keep their eyes peeled for the Scatter symbols. If three land in the base game, they are taken to the Free Spins bonus with ten Free Games initially awarded. While the Free Spins play out, players will want to see additional Scatters land – if they do, five more Free Spins will be awarded. There’s also the option to Buy the Bonus if players want to indulge themselves with Free Spins without having to trigger it from the base game.

Lucky Hong Bao offers 20 ways to win, has an RTP of up to 96.11% and a volatility score of 5/5. The max win potential is 1,000x and the max exposure is 250,000x.

All of the provider’s slots are offered in real-money and social casino formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “As our slot portfolio continues to grow, we’re focused on adding as much variety as possible to appeal to players worldwide, and we have done just that with the launch of Lucky Hong Bao.

“This latest release brings together a high RTP, in-demand features and a vibrant Asian-inspired design, launching just in time for Chinese New Year. It’s designed to maximize engagement and

deliver strong results for operators during one of the busiest gaming seasons of the year and beyond.”

In addition to its recent slots portfolio, ICONIC21 has a broad lineup of games covering Blackjack, Roulette, Sic Bo, Baccarat, Bet on Teen Patti, Dragon Tiger, Crash Live and more.

The post ICONIC21 continues the Chinese New Year celebrations with Lucky Hong Bao appeared first on European Gaming Industry News.

Dr. Ralph Thomas

Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform

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Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

The post Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform appeared first on Gaming and Gambling Industry in the Americas.

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VIP Play Appoints Dr. Robert Rippee as Interim CMO

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VIP Play, a rapidly expanding mobile sports betting and interactive gaming company, has announced the appointment of Robert Rippee, Ph.D., as Interim Chief Marketing Officer. With decades of leadership experience in gaming, marketing, and innovation, Dr. Rippee will be instrumental in advancing VIP Play’s market growth strategy through its collaboration with UNLV’s Black Fire Innovation hub.

“I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV’s Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about,” said Dr. Robert Rippee, Interim CMO at VIP Play.

Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play’s goal of building highly engaging, revenue-generating gaming platforms.

Dr. Rippee recently retired after a decade as the Executive Director of UNLV’s Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.

“Dr. Rippee’s proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth,” said Les Ottolenghi, CEO at VIP Play.

The post VIP Play Appoints Dr. Robert Rippee as Interim CMO appeared first on Gaming and Gambling Industry in the Americas.

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RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey

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RLX Gaming, the iGaming aggregator and supplier of unique content, will supply its portfolio of games to Hard Rock Bet Casino in New Jersey.

The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.

Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases. This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”

Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store. The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock, Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.

Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”

*RLX Gaming is the U.S. brand of Relax Gaming.

The post RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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