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First Look Games welcomes Amusnet as its newest partner
In-demand provider levels up game promotion and marketing by joining award-winning platform that directly connects studios and affiliates
Amusnet has become the latest gaming provider to boost its marketing efforts by partnering with First Look Games, the platform that directly connects game creators with affiliates for game promotion and brand awareness.
Amusnet is an established content provider with top-performing products and innovative solutions live with more than 2,000 online casino brands worldwide. This includes a portfolio of more than 300 captivating slots, engaging table games and immersive live dealer titles.
By joining First Look Games, Amusnet gains access to a branded library where it can upload information and assets for its full catalogue of games and then quickly and easily add new titles as they go live.
This includes things like game sheets, logos, images, videos and even demo links so that affiliates can offer free plays of each slot to their readers – player verification is provided by 1accont so demo games can be offered in highly regulated markets such as the UK.
First Look Games’ network of approved affiliates can then download information and assets from Amusnet’s library in bulk or for individual titles and use it to create reviews, previews and other content around the all-casino solutions provider and its games.
Amusnet also has the option to give a select number of affiliates a “first look” at game assets ahead of the official launch so they can create content to build anticipation and awareness of the game before it hits casino lobbies.
Other tools offered by First Look Games include a dedicated Studio Management Centre and an accuracy tracking tool that automatically scans published reviews and highlights any factual errors.
Tom Galanis, CEO of First Look Games, said: “What better way to start the year than by welcoming Amusnet as a First Look Games studio partner? It’s great to see the studio leveraging the reach and engagement affiliates have with players to drive awareness of its titles.
“Amusnet has an incredible portfolio of titles and with new games leaving its production line each month can really elevate the promotion of its games via our platform while also driving brand awareness among affiliates and the large audiences of engaged players they have.”
Plamen Slavov, Senior Game Producer at Amusnet, added: “First Look Games will be a significant marketing partner for us, allowing Amusnet to properly engage with affiliates and their player audiences for the first time.
“We are passionate about the games we produce, many of which go on to be top performers, so we are excited by the opportunity to make more players aware of our portfolio via premium publishers that players listen to and trust.”
The post First Look Games welcomes Amusnet as its newest partner appeared first on European Gaming Industry News.
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations
Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025
Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations
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