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Latest News
First Look Games welcomes Amusnet as its newest partner
In-demand provider levels up game promotion and marketing by joining award-winning platform that directly connects studios and affiliates
Amusnet has become the latest gaming provider to boost its marketing efforts by partnering with First Look Games, the platform that directly connects game creators with affiliates for game promotion and brand awareness.
Amusnet is an established content provider with top-performing products and innovative solutions live with more than 2,000 online casino brands worldwide. This includes a portfolio of more than 300 captivating slots, engaging table games and immersive live dealer titles.
By joining First Look Games, Amusnet gains access to a branded library where it can upload information and assets for its full catalogue of games and then quickly and easily add new titles as they go live.
This includes things like game sheets, logos, images, videos and even demo links so that affiliates can offer free plays of each slot to their readers – player verification is provided by 1accont so demo games can be offered in highly regulated markets such as the UK.
First Look Games’ network of approved affiliates can then download information and assets from Amusnet’s library in bulk or for individual titles and use it to create reviews, previews and other content around the all-casino solutions provider and its games.
Amusnet also has the option to give a select number of affiliates a “first look” at game assets ahead of the official launch so they can create content to build anticipation and awareness of the game before it hits casino lobbies.
Other tools offered by First Look Games include a dedicated Studio Management Centre and an accuracy tracking tool that automatically scans published reviews and highlights any factual errors.
Tom Galanis, CEO of First Look Games, said: “What better way to start the year than by welcoming Amusnet as a First Look Games studio partner? It’s great to see the studio leveraging the reach and engagement affiliates have with players to drive awareness of its titles.
“Amusnet has an incredible portfolio of titles and with new games leaving its production line each month can really elevate the promotion of its games via our platform while also driving brand awareness among affiliates and the large audiences of engaged players they have.”
Plamen Slavov, Senior Game Producer at Amusnet, added: “First Look Games will be a significant marketing partner for us, allowing Amusnet to properly engage with affiliates and their player audiences for the first time.
“We are passionate about the games we produce, many of which go on to be top performers, so we are excited by the opportunity to make more players aware of our portfolio via premium publishers that players listen to and trust.”
The post First Look Games welcomes Amusnet as its newest partner appeared first on European Gaming Industry News.
Latest News
1spin4win marks strong 2024 performance with 66% GGR growth
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1spin4win, a quickly evolving online slots provider, announced impressive growth across all key business metrics, fueling strong results with a 66% increase in GGR for 2024 compared to the previous year.
This success results from a combination of factors, from expanding its game portfolio to strengthening partnerships with over 500 casino operators worldwide, making 1spin4win a more recognized and reliable player in the iGaming space.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Seeing this kind of progress is truly rewarding. Every step we’ve taken has contributed to this achievement, with our team’s hard work making it all possible. I’m proud of what we have accomplished and look forward to continuing our growth in 2025.”
With over 130 titles now in its portfolio, the studio has grown its game offerings significantly. Seasonal and holiday-themed slots, including those for Christmas, Easter, and Halloween, have been a strong focus for a while, strengthening player interest. As a result, the bet count has increased by 42%, directly impacting GGR.
Another factor behind the GGR growth is 1spin4win’s commitment to network promotions. Recent Cash & Drops campaigns, such as the ‘New Year Prize Rush’ and ‘Oktoberfest Fortune,’ have boosted player engagement and deepened connections with partners. These easy-to-integrate promotions offer exciting prizes for players while enhancing brand loyalty for operators, further contributing to 1spin4win’s continued success.
The studio’s ability to stay flexible with its game portfolio while fostering strong relationships with casino operators is proving to be a successful strategy. With a solid 2024 behind it, the provider is ready to expand even further in 2025 and beyond.
Learn more about 1spin4win and explore its offerings at the official website.
The post 1spin4win marks strong 2024 performance with 66% GGR growth appeared first on European Gaming Industry News.
Day of the Devs
XSOLLA PARTNERS WITH DAY OF THE DEVS FOR 2025 TO SUPPORT NEW GAME DEVELOPMENT AND LAUNCHES AT KEY EVENTS
Xsolla, a leading global video game commerce company, announces its 2025 flagship sponsorship for Day of the Devs, a non-profit organization celebrating video games’ creativity, diversity, and magic. This announcement underscores Xsolla’s commitment to empowering game developers and bringing together opportunities for creative talent and development worldwide.
“This partnership and collaboration underscores our ongoing mission to empower developers and make great games more accessible worldwide no matter what size or where they are from,” said Berkley Egenes, Chief Marketing & Growth Officer. “Day of the Devs powered by Xsolla provides an unparalleled platform to support diverse talent and creativity and create a channel to bring opportunities together for developers, and we are proud to be a part of this initiative.”
Day of the Devs, powered by Xsolla, will include incredible events and opportunities for video game developers to showcase their new games and connect with industry leaders to help them build their gaming businesses. Kicking off 2025, Day of the Devs: San Francisco Edition will take place on Sunday, March 16, 2025, at The Midway in San Francisco, bringing thousands of indie fans and developers together to play incredible hand-picked titles.
Continuing the celebration, Day of the Devs: GDC Edition will feature a selection of titles from the San Francisco Edition at the Moscone Center during the Game Developers Conference (GDC) 2025, running from March 17 to 21 on the 3rd floor of Moscone West. Attendees can explore these unreleased games during regular hours, while the public, 18 and older, can experience them during GDC Nights on Monday and Thursday evenings from 6:30 PM to 10:00 PM PT. Xsolla will also be hosting a lounge on the first floor of Moscone West to support the community and provide an area for developers to collaborate with the Xsolla team.
Day of the Devs, a non-profit organization, has celebrated video games’ creativity, diversity, and magic for over 13 years. It has hosted thousands of attendees at physical events, reached millions through virtual showcases, and provided a platform for hundreds of games and developers.
“This event embodies the spirit of creativity and community that defines indie games,” said Greg Rice, Head Curator at Day of the Devs. “Thanks to partners like Xsolla, we can continue to keep these events free and accessible, allowing thousands to connect with the magic of games and the talent behind them.”
Through this sponsorship, Xsolla will engage with hundreds of game developers to support their initiatives and bring opportunities together to solve inherent questions and challenges facing their funding, distribution, and monetization efforts. This flagship sponsorship reinforces Xsolla’s commitment to supporting game developers to provide the same opportunities and connections to any game – regardless of size, location, genre, or platform.
The post XSOLLA PARTNERS WITH DAY OF THE DEVS FOR 2025 TO SUPPORT NEW GAME DEVELOPMENT AND LAUNCHES AT KEY EVENTS appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Light & Wonder Promotes Nathan Drane to Chief Product Officer
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Light & Wonder Inc. has announced the promotion of Nathan Drane to Chief Product Officer (CPO).
Nathan has been serving as Chief Product Officer of the Gaming business for the last year and has been with the Company since early 2021, after more than 12 years in various product-centric roles in the industry. In his expanded role as enterprise-wide CPO, Light & Wonder will bring all game creation across the Company under one department led by Drane.
“I’ve personally worked with Nathan for many years, and I couldn’t be happier for him to share his leadership and vision with the entire enterprise. He has already been working with many across the business on our cross-platform strategy and has a clear and aggressive content roadmap that will ensure our continued success, positioning us for growth in the near and long term,” Matt Wilson, President and CEO of Light & Wonder, said.
“I couldn’t be more thrilled to take on this role with the Company. This new centralized content organization formalizes our global strategy of building the world’s best games in every market on every intended platform. It provides us an opportunity to make data-driven development and roadmap decisions, gives us new opportunities to grow talent, and drives efficiencies throughout the game-creation process,” Nathan Drane, Chief Product Officer of Light & Wonder, said.
Rich Schneider, Light & Wonder’s former Chief Product Officer, will continue to contribute to the Company’s product innovation and strategy as Senior Advisor.
The post Light & Wonder Promotes Nathan Drane to Chief Product Officer appeared first on Gaming and Gambling Industry in the Americas.
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