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Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit

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Mindway AI, a leading provider of innovative player protection solutions for responsible gaming, is proud to announce its provisional associate membership with The European Lotteries (EL), the foremost European umbrella organisation for national lotteries operating games of chance, including sports betting.

The European Lotteries exemplifies the highest standards in the lottery and games of chance sector, advocating a sound and sustainable lottery model that prioritises societal benefit, forward-thinking, integrity, and sustainability. Boasting 70 members across 39 European countries—including all EU member states—EL is known for safeguarding public interest by fostering initiatives that support a wide range of societal needs.

Annually, EL members contribute €22 billion to society, which is redirected towards projects enhancing sport, cultural heritage, art, healthcare, education, science, and more. This aligns perfectly with Mindway AI’s mission to promote responsible gaming practices that benefit society as a whole.

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“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said CEO Rasmus Kjaergaard. “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”

Mindway AI’s involvement with EL also positions it among the 30+ specialised suppliers supporting the sector, fostering a collaborative network that pushes the boundaries of innovation in gaming technology. Through this collaboration, Mindway AI aims to broaden its impact in making the gaming environment more secure, transparent, and beneficial for all stakeholders involved.

Membership is currently as a provisional associate member until the formal approval by the EL General Assembly in September 2025 and represents a significant milestone for Mindway AI. The company looks forward to contributing to and gaining insights from the extensive community of lottery operators and stakeholders. By working together, Mindway AI and EL aim to inspire forward-looking practices, ensuring that the lottery and gaming sector continues to sustain societal goals and maintain high standards of responsibility.

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AGA

Americans to Legally Wager Estimated $3.1 Billion on March Madness

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The American Gaming Association (AGA) estimates that Americans will legally wager $3.1 billion on the men’s and women’s college basketball tournaments this year, up from $2.7 billion in 2024. This growth underscores the expanding legal sports betting market and the growing trust in legal wagering options. 

“March Madness is one of the most exciting times in American sports, with fans fired up for both the men’s and women’s NCAA tournaments,” said AGA SVP of Strategic Communications Joe Maloney. “As legal wagering expands across the U.S., more fans than ever have the opportunity to bet legally and responsibly.” 

Throughout the month of March, Have A Game Plan.® Bet Responsibly.™ campaign will serve important messages to fans, encouraging responsible sports betting. The campaign promotes five key principles: 

  • Set a Budget: Determine how much you are willing to spend and stick to it. 
  • Keep it Social: Betting should be a form of entertainment shared with others. 
  • Know the Odds: Understand the games and your chances of winning. 
  • Play Legally: Use regulated, legal betting platforms.  
  • Keep Your Cool: The result of a bet – win or lose – is not an invitation to criticize players, coaches, or officials online or in-person.  

“‘Keep Your Cool,’ our newest ‘Have A Game Plan’ principle, is all about keeping betting fun and respecting the game – no matter how unpredictable March Madness becomes,” Maloney added. 

Since the U.S. Supreme Court’s decision to overturn PASPA in 2018, legal sports betting has expanded to 38 states and Washington, D.C., offering consumers safe and regulated options to engage with their favorite sports. Americans’ support for legal sports betting continues to grow. According to the AGA’s 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment. 

For more information on responsible sports betting, visit www.haveagameplan.org. 

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Africa

Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

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Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

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A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

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Latest News

Week 11/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune. PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.

PG Soft launches Mr Treasure’s Fortune

 

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ELA Games presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy. This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens.

A Royal Commemoration: ELA Games Releases Its Latest Title, Noble Crown

Evoplay has launched Emerald Brewer, a festive slot that captures the spirit of St. Patrick’s Day with vibrant visuals, rewarding features, and a taste of Irish luck. Played on a 5×4 reel layout, the game introduces Wild symbols, which substitute for all regular symbols except Green Pot, Coin, and Bonus symbols.

Evoplay brings Irish charm to the reels in Emerald Brewer

Swintt, is helping players satisfy their cravings for sugar, spice and all things nice in Candyman – a sweet new Premium release where tumbling reels and multiplier free spins pave the way to candy-coated wins of up to 5,000x. Played out across an expanded 6×5 reel matrix, Candyman does away with conventional lines in favour of a scatter mechanic were collecting eight or more matching symbols guarantees a prize regardless of where they land, with new icons falling from above to potentially create further wins.

Swintt sets the stage for sugar-coated wins in Candyman

 
Make Slots Great Again! Nolimit City breaks the norm once more in its latest release Home of the Brave. A slot that isn’t afraid to take a jab! No agendas here, just a whole lot of chaotic fun, spicy mechanics and unpredictable gameplay. Unlike typical slots, which are composed of a couple of rows and reels, Home of the Brave includes a Conveyor Belt positioned above the top row and 2 Hot Sauce Reels on either side of the reel area.

Nolimit City explores hypotheticals in Home of the Brave

 
Thunderkick has released The Golden Pot & Pints, the latest introduction to its diverse festive-themed portfolio centred around the iconic Irish holiday, St. Patrick’s Day. Set in an Irish tavern, four lucky leprechauns reside on the reels of this 7×7 cluster pays slot, accompanied by tankards, top hats, and shamrocks.

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Thunderkick celebrates St. Patrick’s Day with The Golden Pot & Pints

 
Amusnet has unveiled the latest addition to its Live Casino portfolio, Extra Crown Deluxe Live. The company’s first-ever live slot game seamlessly blends tradition and innovation into an exciting mix of standard slot games and live-streamed action available 24/7.

 

Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program. This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits.

Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots

Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina. Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics.

Trinity Impact: A New Adventure in Lumina Awaits!

Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways. The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.

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Push Gaming reimagines reels with Big Bite Push Ways

Amusnet has released a new game for those who enjoy classic slot games with a dice twist. The latest addition to the company’s Online Casino, 100 Golden Coins Dice Edition, comes to life in March to provide a fun gaming experience to all dice lovers. This 5-reel, 100-fixed-payline game combines the classic slot game and dice symbols in entertaining gameplay.

Players can expect a fresh and juicy take on the classic slot experience in the latest title from ICONIC21. Iconic Fruits: Hold and Win sees classic appeal meet modern excitement across a three-by-three gameboard with five paylines active. A feeling of nostalgia will be felt as the reels spin and Fruit and Coin symbols land – this includes Cherries, Lemons, Pineapples, Strawberries and Watermelons.

ICONIC21: Nostalgia and thrills collide in Iconic Fruits: Hold and Win

Blueprint Gaming™ has upped the ante in its latest instalment to the iconic Cash Strike™ series. With the eye-catching win boost feature offering electric collect wins boosted by multipliers, Cash Strike Win Boost increases the player’s chances of returns up to a striking 50,000x. A familiar feast of classic fruit symbols adorns the 3×3, 125 ways to win slot alongside an array of blazing golden coins, heightening the excitement with enlarged opportunities for wins during base play.

Supercharged wins await in Blueprint Gaming’s Cash Strike Win Boost

Playson, the renowned digital entertainment supplier, is taking casino gameplay into an electric new dimension in its latest release, Charge the Clovers: Hit the Bonus™, as bonus play leads with unique Super Charge and Multi features. Golden clovers, making a welcome return to the 3×3 grid, take the form of bonus symbols alongside boost icons, featuring swirling blue tornados which radiate vibrant energy and boost the chance of eye-catching payouts for players.

Embark on a high voltage adventure in Playson’s Charge the Clovers: Hit the Bonus™

Every fisherman has a story to tell. Booming Games brings these stories to life with the brand-new Fish Tales games series! The first game tells a story of a mythical bass, so large it can fit the entire reel! See if this is just a myth or indeed, there is such a creature roaming the deep and reel yourself in some monster wins! Fish Tales Monster Bass is a 5×3, 20-line slot with a boatload of features. Start to net wins with the Fishin’ Time cash collection.

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