

Latest News
SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Announces Partnership with Onlandia.org.ua

Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Compliance Updates
Dutch Gambling Regulator to Amend its Remote Gambling Licensing Policy Rules

The Dutch Gambling Regulator (KSA) is to amend its Remote Gambling Licensing Policy Rules effective January 1, 2026. This amendment is necessary, in part, because the licenses granted in September 2021 expire on October 1, 2026. Licenses have a term of five years. The amended policy rules impose new obligations on all applicants, but primarily provide guidance on the process for applying for a follow-up license by providers already holding a license.
New requirements apply to all license applicants. For example, applications must include a document explaining how providers plan to inform the KSA (Netherlands Authority for the Protection of Gaming) in a timely manner about important changes to their policies and operations. Applicants must also now include an exit plan explaining how they will reduce their gaming offerings once the license expires.
Furthermore, an important addition has been made regarding reliability: if providers have not complied with final or provisionally enforceable court rulings at the time of their application, their reliability is not beyond doubt. This constitutes grounds for refusing a license. Providers must also now submit a Wwft risk analysis with their application.
A separate application procedure applies to applications for a follow-up license by parties already active on the market. In this procedure, various components will be reassessed, including the addiction prevention policy and the recruitment and advertising policy. A new integration test will be conducted for the control database (CDB) component. They must also meet the new conditions that apply to all applications, as mentioned above.
When opening the online market, the legislature deliberately opted to issue permits with a term of (maximum) five years. By using a fixed-term permit, the legislature intended that the Netherlands Authority for Consumers and Markets (KSA) would consider supervisory experience gained in each application for a subsequent permit. Providers who have made mistakes in the past five years must explain during the application process how they have learned from previous mistakes and how they intend to prevent recurrence. If the KSA finds this explanation insufficient, the permit may be denied or additional conditions and restrictions may be imposed.
The post Dutch Gambling Regulator to Amend its Remote Gambling Licensing Policy Rules appeared first on European Gaming Industry News.
Latest News
Bragg Gaming Group Appoints Matej Filipančič as Global Sales Director

Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, has announced the appointment of Matej Filipančič to the role of Global Sales Director.
Filipančič, who previously served as Regional Head of Sales and then as Business Development Director at Gaming Innovation Group (GiG) has extensive iGaming industry experience, having previously spent over five years at Bragg as the Company’s Head of Turnkey Solutions.
As Head of Turnkey Solutions, Filipančič was instrumental in adapting Bragg’s PAM platform for new regulated markets, including the Netherlands which has since become the company’s biggest market, and was a key figure in developing the Company’s market performance and strategy.
Returning to Bragg in this newly created role, Filipančič will spearhead Bragg’s global sales strategy, working to drive further growth and expansion of the company’s market-leading aggregation platform, its innovative proprietary content, robust Player Account Management (PAM) system and cutting-edge Fuze AI-powered engagement solutions.
His deep understanding of Bragg’s product suite and his experience in building and strengthening client relationships will be invaluable in his new role.
“I am incredibly excited to take on this new challenge at such a pivotal moment for Bragg Gaming. Bragg is known for its forward-thinking approach, and I am honored to lead the sales team as we showcase our truly innovative content and technology. We have a powerful offering, and I look forward to working closely with our partners to help them succeed and further solidify Bragg’s position as a must-have supplier in the global iGaming space,” said Matej Filipančič.
Bragg Gaming Group Chief Commercial Officer Neill Whyte said: “Matej’s deep industry knowledge and strategic vision will be invaluable as we continue to execute on our growth strategies. His passion for our products and understanding of our partners’ needs make him the ideal leader to drive our business development efforts.
“This appointment reinforces our commitment to expanding our reach and delivering superior value to our partners through our full-spectrum technology and content portfolio.”
Matej Filipančič’s appointment is effective immediately and he will be based at Bragg’s Ljubljana office.
The post Bragg Gaming Group Appoints Matej Filipančič as Global Sales Director appeared first on European Gaming Industry News.
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