Daily Fantasy Sports
PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement
PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.
“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.
Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.
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SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.
Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”
Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”
SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.
PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.
“We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,” Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.
PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.
New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.
OpticOdds, the premier feed provider for top operators, has struck a new partnership with Dabble as they continue to expand into the United States with its DFS Pick Em product offering. This collaboration will see the sportsbook and DFS operator integrate OpticOdds’ advanced odds API and trading solutions.
The agreement covers multiple sports and OpticOdds will provide Dabble with comprehensive player market odds data for its US product and additional market coverage for its Australian offering.
Dabble’s customers will now be able to enjoy more wagering opportunities, benefiting from real-time updates and alerts. The API and trading screen provide comprehensive odds updates from over 100 sportsbooks, covering best odds, outliers, player markets, reference lines, settlements, injuries, and more. An added benefit of the OddsScreen is the custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, and historical odds from one location.
OpticOdds continues to lead global odds coverage, catering to a wide range of sports and events including football, basketball, baseball, MMA, boxing, hockey, soccer, tennis, golf, motorsports, esports, wrestling, rugby, lacrosse, cricket, volleyball, and politics from over 125+ sportsbooks.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented, “Our products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.”
Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added, “Adding OpticOdds’ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers. Having the right tech and trusted partners in place enables us to focus on creating the best player experiences that have social interaction at the heart.”
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