Latest News
Strengthening Rugby: Betclic Collaborates with FFR at Every Level
With this partnership, Betclic is committed to promoting French rugby in its marketing campaigns and on its digital platforms, including its application and its sports betting offer, in order to strengthen the visibility of the French teams and generate renewed enthusiasm around this popular sport.
Betclic will also work with the FFR to train the management teams and raise their awareness of preserving the integrity of competitions, promoting responsible gaming and ethical and solidarity practices in accordance with the Federation’s Charter of 15 CSR commitments.
By supporting the “Rugby au cœur” endowment fund, Betclic will also contribute to social inclusion projects through sport, positively impacting lives in the most fragile areas.
Nicolas BÉRAUD (Founder and CEO of Betclic) : “One in two Betclic players bets on Rugby. The partnership with the FFR is therefore consistent with their expectations, and it makes sense with the other agreements that we have established with the National Rugby League or the Union Bordeaux-Bègles (UBB). We are proud to support, alongside the FFR, all the passionate players – whether volunteers or professionals – who bring rugby to life. This agreement illustrates our desire to uphold the values of this unique and popular sport.”
Florian GRILL (President of the FFR) : “This partnership with Betclic is a win-win for the FFR because it is accompanied by media campaigns that contribute to the visibility and awareness of rugby among the general public. But above all, Betclic is also committed to supporting us within the framework of the “Rugby au Cœur” endowment fund, which supports civic actions and the work of education through sport of our 2,000 amateur rugby clubs.”
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Latest News
IGT Improves Score in S&P Global Corporate Sustainability Assessment for Fifth Consecutive Year
International Game Technology PLC announced that it achieved an improved score for the fifth consecutive year in the 2024 S&P Corporate Sustainability Assessment (CSA), demonstrating strong year-over-year environmental, social and governance (ESG) performance.
As one of 70 companies assessed in the casinos and gaming category, IGT received an overall CSA score of 62 on Dec. 6, 2024, reflecting an improvement of eight points over the previous year, and a perfect score in the area of transparency and reporting. This score places IGT in the top decile in the casinos and gaming industry.
“Achieving an improved S&P Global CSA score for the fifth consecutive year showcases IGT’s continuous commitment to leading the lottery and gaming industries in global sustainability. IGT’s Sustainable Play program illustrates our commitment to valuing and protecting our people, advancing responsibility, supporting our communities, and fostering sustainable operations. By focusing our efforts on these four pillars, we will continue our aim of building a more sustainable future for our people and planet,” said Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.
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Asia
DigiPlus Secures Three Honours at the 60th Anvil Awards
DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus and GameZone, secured three honours at the 60th Anvil Awards. Recognised as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programmes and tools that elevate the field of communications and public relations.
DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community”, which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, “Ushering a New Era of Digital Entertainment”, and another for BingoPlus Foundation’s “FutureSmart” programme, an initiative dedicated to empowering the next generation of innovators through education.
The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus’ commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.
“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders. The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications and Sustainability.
BingoPlus Foundation’s FutureSmart Programme was recognised for its transformative impact on marginalised communities. In 2024, the programme reached 5332 individuals, focusing on IT education, digital literacy and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development programme to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4853 students in the Visayas, alongside training for 213 teachers. The programme also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology and livelihood empowerment.
“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
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Latest News
Genius Sports partners with Index Exchange
Genius Sports announced a strategic partnership with Index Exchange, one of the world’s largest independent supply-side platforms, to create a marketplace via Index Marketplaces. This collaboration enhances FANHub, the activation platform purpose-built to reach sports fans, by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.
The partnership connects FANHub’s sophisticated sports advertising capabilities with Index Exchange’s extensive publisher network, encompassing over 1300 display and video publishers, 1000 mobile apps and 120+ streaming TV publishers.
This integration enables sports marketers to leverage FANHub’s real-time sports data and fan-targeting capabilities, with advanced audience curation to reach first- and third-party audiences at scale.
“By partnering with Index Exchange, we’re expanding FANHub’s reach while maintaining our commitment to premium inventory and transparent reporting. This collaboration gives our partners access to high-quality placements across channels, powered by our real-time sports data and fan-focused platform features,” said Josh Linforth, CRO at Genius Sports.
A FANHub Marketplace via Index Marketplaces allows marketers to:
• Maintain full control over media packages and targeting
• Activate deal IDs to enable matchable audiences to tailored inventory
• Maximize campaign efficiency with no additional platform fees
• Benefit from transparent performance reporting
“Media buyers who want to reach sports fans require both scale and precision to effectively engage their audience across their entire consumer journey. Our partnership with Genius Sports combines FANHub’s innovative sports features with our trusted publisher ecosystem, empowering sports marketers to deliver impactful, contextually relevant campaigns during the most critical and engaging events–unlocking new possibilities in programmatic advertising,” said Daniel Fairclough, Vice President, Independent Demand, at Index Exchange.
FANHub clients can now activate campaigns across Index Exchange’s inventory through a streamlined workflow, combining sports-specific targeting and optimisation with premium publisher reach.
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