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Industry Awards

SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming

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SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.

The ceremony, held in Barcelona, ​​recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.

Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.

“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming appeared first on European Gaming Industry News.

Industry Awards

Casino Guru Awards 2025: Winners decided, spotlight turns to the Live Gala in Malta

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A Celebration of Fairness, Responsibility, and Innovation in iGaming

The countdown is on for the Casino Guru Awards 2025, where the most impactful and forward-thinking figures in the online gambling space will be honored. After an intensive evaluation period, the panel of expert judges has already cast their votes. The winners are now known—though kept under tight wraps—awaiting their official reveal during the gala evening.

The Gala Ceremony, taking place on June 6, 2025, at the prestigious Hilton Hotel in St. Julian’s, Malta, will bring together key stakeholders from across the industry to celebrate excellence in transparency, fairness, and player protection. This year’s event continues to spotlight initiatives that drive real change, showcasing responsibility and innovation at the heart of iGaming.

In addition to the categories evaluated by the judges, the Players’ Choice and Voice of the People awards have engaged the wider public—highlighting community involvement. Notably, the Voice of the People category attracted over 150,000 public votes, underscoring the growing influence and reach of the Awards.
“It’s truly inspiring to witness such a strong response from the global community. The number of nominations and public votes speaks volumes about how well-known and meaningful these projects have become,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru.

Since the launch of the 2025 edition, the Awards have attracted nearly 600,000 visitors, generated hundreds of nominations, and reflected a growing movement toward greater accountability in the industry.
The shortlist represents a diverse mix of organizations pushing boundaries and raising standards in responsible gambling—including notable names such as EveryMatrix, DraftKings, Pragmatic Play, BGaming, Soft2Bet and more. The evaluation phase involved detailed questionnaires, evaluation calls with shortlisted companies, and a transparent scoring framework. To preserve credibility and impartiality, judges disclosed all potential conflicts of interest before the review process began.

Gala highlights
Hosted by renowned presenter Martin Sepiano, the evening promises an engaging blend of insight and entertainment:

  • Panel Discussion with Judges – A rare behind-the-scenes look into the evaluation process and the values driving the Awards.
  • Live Performances by Jessica Micallef & Band
  • Special Dance Act by The Snake Venom Project Dancers
  • Afterparty at Tiffany Lounge with DJ Luke Panza

With anticipation building, the Casino Guru Awards 2025 Gala promises not only to reveal the industry’s top performers, but also to foster meaningful dialogue about the future of fair and responsible gambling. Whether judged by a panel of experts or chosen by the public, each nominee has contributed to shaping a more transparent and ethical iGaming landscape.

The post Casino Guru Awards 2025: Winners decided, spotlight turns to the Live Gala in Malta appeared first on European Gaming Industry News.

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Industry Awards

ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

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Baltics

BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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