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Latest News

iGP launches GamePark and PayLab to enhance offering provided to partners

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AI recommendation engine and comprehensive payment services to accelerate customer growth
iGP, the prominent iGaming platform and aggregator supplier, has significantly boosted its customer offering by integrating two key products from SameGrid: GamePark, a data-driven AI recommendation engine, and PayLab, a payment orchestration and reconciliation service.
GamePark’s content recommendations create personalized customer experiences based on a number of factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and thematic-based game picks amongst others.
With thorough A/B testing within the system, partners can compare strategies and performance. The engine can be integrated within any CRM while recommendations can also be tailored to your KPIs and business costs.
PayLab has access to over 400 PSPs, more than 100 currencies and cryptocurrencies, and advanced geo-targeting. It ensures the most optimized payment solutions regardless of territory.
The system also boasts a range of in-built Managed Services including full PSP management, risk and fraud management, and marketing and commercial support.
The launch of GamePark and PayLab reaffirms iGP’s ethos of placing the satisfaction of its partners and their players at the heart of its products and solutions.
The teams from iGP, GamePark, and PayLab will be at ICE in Barcelona from January 20 – 22 2025 to meet partners who could benefit from greater personalization of their offering.
Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”
Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”
Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.
“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”

The post iGP launches GamePark and PayLab to enhance offering provided to partners appeared first on European Gaming Industry News.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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Latest News

Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform

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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.

The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.

“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”

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The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.

The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.

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Affiliate Industry

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

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Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.

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