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Play’n GO announces W Hotel Barcelona takeover for ICE

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Swedish gaming giant combines iconic venue with innovative gameplay as unveiling of Crashback™ games planned 

Play’n GO, the world’s leading casino entertainment provider, has today announced a bold approach to ICE 2025 with a planned takeover of the iconic W Hotel in Barcelona.  

Synonymous with the famous Barcelona skyline, the W Hotel will be transformed into Play’n GO HQ from January 20th-22nd inclusive, with transport laid on to shuttle delegates back and forth to the Fira Barcelona convention center throughout the day, ensuring meetings can take place seamlessly. 

Play’n GO will also be hosting a party on the evening of Monday, January 20th, an exclusive celebration of the world’s leading game studio in its 20th anniversary year. Hosted by Stuart Trigwell and Sky Sports F1’s Natalie Pinkham, the night promises to be both entertaining and informative, with a Q&A section planned, as well as a unique interactive quiz with top-class prizes.  

At ICE Play’n GO will also unveil its own unique take on “crash games” via its patented and innovative Crashback™ mechanic. 

Play’n GO’s forthcoming suite of Crashback™ games allow players to reenter a game round by placing a bet equal to the winnings earned since their initial cashout, allowing them to engage a second time while the same game round continues to run. This unique twist on the crash games genre is a Play’n GO exclusive, and testament to the studio’s constant commitment to innovation. 

An initial batch of Crashback™ games are now scheduled for release, with the first, Miner Donkey, set for network release in March 2025. Also penciled in are Bucking Rider and Boat Bonanza Rider in April and May respectively. All three games will be available for play at Play’n GO HQ in the W Hotel.  

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, said “We wanted to offer something fresh and unforgettable for our clients and customers at this year’s ICE, and we look forward to welcoming everyone to the W Hotel next week. Our takeover is a reflection of our commitment to innovation, outside-the-box thinking, all while having some fun along the way. This is the perfect way to kickstart our 20th anniversary celebrations that will take place throughout 2025. We’re excited to welcome you all to Play’n GO HQ in the W Hotel next week.” 

George Olekszy, Head of Game Retention at Play’n GO added “We’re very excited to finally announce the release of Crashback™ games, and we felt that ICE was the perfect opportunity to show them to the world. We’re confident that this unique spin on crash games will revolutionise the entire genre. We’ve taken the thrill of crash games and added an extra layer of strategy that rewards both risk-takers and cautious players alike. It’s all about giving players more control and making every round an opportunity to win in a way that’s fair, fun, and entertaining.” 

The post Play’n GO announces W Hotel Barcelona takeover for ICE appeared first on European Gaming Industry News.

Aristocrat Interactive

Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

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Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.

“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.

“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”

The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.

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EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

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Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.

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BiS SiGMA Americas

OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas

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OKTO is set to showcase its cutting-edge payment solutions at BIS SIGMA Americas in São Paulo. As a leading payment servise provider, OKTO will stand out with its advanced paytech and instant pay-ins and payouts, inviting visitors to explore its unified payment platform at the OKTO Networking Lounge – F140.

The OKTO booth will feature interactive demonstrations of the company’s innovative payment solutions, designed to redefine convenience and elevate user experience. OKTO’s comprehensive suite of services ensures instant deposits and withdrawals, setting a new standard for flexibility, security, and efficiency in digital payments.

Visitor will discover how OKTO has simplified integration for operators through a unified platform and one API that supports various local payment methods, enabling swift and efficient transactions across Latin America. Additionally, OKTO will showcase its Smart Payment Routing System, optimizing transaction flows and acceptance rates for enhanced efficiency.

Building on the successful launched of OKTO MAIS, Pay and Play 2.0, Smart Pix, and Biometric Pix at SBC Summit Rio last month, OKTO is bringing these innovations and more to SIGMA Americas. The company will showcase advanced banking solutions specifically designed for the Brazilian market, ensuring seamless fund transfers, specialized financial advisory, and full compliance with local regulations.

Leveraging open banking, OKTO’s PIX suíte will demonstrate how the company enhances user onbaording, boosts acceptance rates and improves transaction efficiency, all tailored to meet Brazil’s unique needs.

Leonardo Chaves, Regional General Manager LatAm at OKTO, said: “We are excited to showcase our innovative solutions at BIS SIGMA 2025, redefining the digital payments ecosystem. Our commitment is to deliver cutting-edge technology and a seamless, secure, and efficient payment experience for both merchants and users. The Brazilian and LatAm market demands flexible solutions tailored to its unique characteristics, and OKTO is ready to meet this need with excellence. We invite everyone to visit our booth and experience the future of payments firsthand.”

The post OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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