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Play’n GO announces W Hotel Barcelona takeover for ICE

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Swedish gaming giant combines iconic venue with innovative gameplay as unveiling of Crashback™ games planned 

Play’n GO, the world’s leading casino entertainment provider, has today announced a bold approach to ICE 2025 with a planned takeover of the iconic W Hotel in Barcelona.  

Synonymous with the famous Barcelona skyline, the W Hotel will be transformed into Play’n GO HQ from January 20th-22nd inclusive, with transport laid on to shuttle delegates back and forth to the Fira Barcelona convention center throughout the day, ensuring meetings can take place seamlessly. 

Play’n GO will also be hosting a party on the evening of Monday, January 20th, an exclusive celebration of the world’s leading game studio in its 20th anniversary year. Hosted by Stuart Trigwell and Sky Sports F1’s Natalie Pinkham, the night promises to be both entertaining and informative, with a Q&A section planned, as well as a unique interactive quiz with top-class prizes.  

At ICE Play’n GO will also unveil its own unique take on “crash games” via its patented and innovative Crashback™ mechanic. 

Play’n GO’s forthcoming suite of Crashback™ games allow players to reenter a game round by placing a bet equal to the winnings earned since their initial cashout, allowing them to engage a second time while the same game round continues to run. This unique twist on the crash games genre is a Play’n GO exclusive, and testament to the studio’s constant commitment to innovation. 

An initial batch of Crashback™ games are now scheduled for release, with the first, Miner Donkey, set for network release in March 2025. Also penciled in are Bucking Rider and Boat Bonanza Rider in April and May respectively. All three games will be available for play at Play’n GO HQ in the W Hotel.  

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, said “We wanted to offer something fresh and unforgettable for our clients and customers at this year’s ICE, and we look forward to welcoming everyone to the W Hotel next week. Our takeover is a reflection of our commitment to innovation, outside-the-box thinking, all while having some fun along the way. This is the perfect way to kickstart our 20th anniversary celebrations that will take place throughout 2025. We’re excited to welcome you all to Play’n GO HQ in the W Hotel next week.” 

George Olekszy, Head of Game Retention at Play’n GO added “We’re very excited to finally announce the release of Crashback™ games, and we felt that ICE was the perfect opportunity to show them to the world. We’re confident that this unique spin on crash games will revolutionise the entire genre. We’ve taken the thrill of crash games and added an extra layer of strategy that rewards both risk-takers and cautious players alike. It’s all about giving players more control and making every round an opportunity to win in a way that’s fair, fun, and entertaining.” 

The post Play’n GO announces W Hotel Barcelona takeover for ICE appeared first on European Gaming Industry News.

Cynthia Gonzalez

Global Gaming Women Appoints Cynthia Gonzalez as its New Education and Programs Manager

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Global Gaming Women (GGW) has appointed Cynthia Gonzalez as its new Education and Programs Manager.

Cynthia brings nearly 20 years of experience in the gaming industry, with a comprehensive background spanning business operations, marketing, and finance. Throughout her career, she has demonstrated a strong aptitude for strategic planning, revenue forecasting, and the design and execution of high-impact initiatives that support both individual growth and organizational excellence.

In her new role at GGW, Cynthia will lead the development and implementation of the organization’s educational, mentorship, and membership programs, in addition to overseeing events and programming operations. Her strategic mindset, financial acumen, and passion for empowering women make her an outstanding addition to the GGW team.

“As Global Gaming Women continues its trajectory of growth and impact, Cynthia’s expertise and leadership will be instrumental in elevating our programming and expanding our reach. Her commitment to innovation and inclusion aligns perfectly with our mission to support, educate, and advance women in the gaming industry,” said Pamela Buckley, Executive Vice President at Global Gaming Women.

The post Global Gaming Women Appoints Cynthia Gonzalez as its New Education and Programs Manager appeared first on Gaming and Gambling Industry in the Americas.

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Andrew Gradwell

FanDuel Launches FanDuel Casino Jackpots

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FanDuel announced the launch of FanDuel Casino Jackpots, a new progressive jackpot system. FanDuel Casino Jackpots can be linked to various slots or table games to bring more jackpot wins, to more players. New and existing FanDuel Casino players can opt in and play any eligible game on FanDuel Casino. Once opted in, an extra $0.10 will be added to each wager for a chance to win any four jackpots including Mini, Minor, Major, or Mega Jackpots.

FanDuel Casino Jackpots is now available for all players in New Jersey, Michigan, and Pennsylvania. FanDuel Casino officially adds Pennsylvania as the third state to launch FanDuel Casino Jackpots. Since FanDuel Casino Jackpots launched in early 2025, over 50,000 players have won on FanDuel Casino, with more than 1500 winners per day.

“At FanDuel Casino we’re all about the winning feeling, and with FanDuel Casino Jackpots we’re taking it up a level with more jackpots and more winners than ever before. Adding this extra layer of excitement onto our range of top and exclusive games, players now have more chances to win every time they play one of their favorite online casino games,” said Andrew Gradwell, Senior Vice President of FanDuel Casino.

FanDuel Casino acquired player engagement specialist BeyondPlay in February 2024. By adding BeyondPlay to FanDuel Casino, the company has strengthened its industry leading customer experience.

“We are incredibly proud to deliver on our promise to the FanDuel team by providing them with best-in-class jackpot technology, leveraging the deep expertise of our team at BeyondPlay. This launch is something we’ve been eagerly anticipating, and seeing it go live across three states is a true testament to the strength of collaboration between our teams — now all part of FanDuel,” said Karolina Pelc, CEO of BeyondPlay.

The post FanDuel Launches FanDuel Casino Jackpots appeared first on Gaming and Gambling Industry in the Americas.

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AI Cricket

Betbazar Explores Cricket in iGaming: What Operators Need to Know

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Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round

With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?

We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.

Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.

Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.

 

Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?

Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.

To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.

This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.

 

What cricket-related products are currently making the biggest impact in the iGaming market?

Three products are really making waves right now.

First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.

Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.

Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.

These innovations are driving serious volume — and, more importantly, keeping players coming back.

 

Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?

AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.

What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.

On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.

So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.

 

Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?

Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.

But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.

From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.

In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.

 

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products. 

The post Betbazar Explores Cricket in iGaming: What Operators Need to Know appeared first on Gaming and Gambling Industry in the Americas.

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