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SOFTSWISS Shares 84 Must-Promo Sporting Events 2025

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SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025. This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.

The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6% increase from the previous year, while the ARPU (Average Revenue Per User) climbed from EUR 320 in 2023 to EUR 330 in 2024. This upward trajectory is mirrored by a surge in betting activity across platforms, with mobile betting growing by 210% and desktop betting increasing by 194%.

Several sports categories saw significant growth in betting volumes in 2024:

  • Football – 21%
  • Tennis – 136%
  • American Football – 650%
  • Basketball – 115%
  • Table Tennis – 640%

These figures underline the importance of leveraging major sporting events to drive player engagement and optimise revenue. In the list of must-promo activities, SOFTSWISS experts included 24 different sports because the diversity in offering leads to stability in sportsbook operation.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “By using a personalised approach, flexible bonuses, and process automation, operators can not only enhance player engagement but also significantly reduce operational costs. This strategy will be the key to success in the upcoming year and help differentiate operators in the competitive market.”

According to SOFTSWISS experts, operators should focus on several key strategies to enhance player engagement and streamline operations to ensure sportsbook success in 2025. Seasonal bonuses and personalised promotions tailored to major events can captivate players and boost activity. 

Alexander Kamenetskyi adds: “For example, offering free bets on users’ favourite sports or creating combo bonuses that cover multiple events, such as the Champions League and French Open finals, can drive sustained interest. Additionally, esports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns.”

A mobile-first approach is essential, as over 90% of sportsbook revenue now comes from mobile users. Ensuring apps and platforms are optimised for seamless, on-the-go gameplay is crucial to retaining players. Automation also plays a vital role in improving efficiency and reducing operational costs. By automating audience segmentation, bonus distribution, and promotional campaigns, operators can save time and deliver a more tailored player experience.

The SOFTSWISS Sportsbook team will be sharing more strategies and insights during the ICE Barcelona 2025 at Stand 2G42.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Shares 84 Must-Promo Sporting Events 2025 appeared first on European Gaming Industry News.

IGSA President Mark Pace

IGSA Welcomes Newly Appointed Board Members

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The International Gaming Standards Association (IGSA) has welcomed two new members to its Board of Directors.

“IGSA welcomes Donovan Meyer, Light & Wonder, and Charmaine Hogan, Playtech, to the IGSA Board of Directors. These two new members will be joining a very well rounded and seasoned group, and I am pleased that the Board has appointed these individuals, both of whom are from Director-level member companies,” said IGSA President Mark Pace.

“I would be remiss if I did not mention that Charmaine Hogan is replacing Martin Pedak, who not only was Playtech’s representative within IGSA for a long time but also served as Vice-chair of the Board of Directors. His contributions to IGSA were numerous and we wish him well in his new endeavors,” Pace added.

IGSA Chairman of the Board Nimish Purohit said: “I join Mark and my fellow Board members in welcoming our two newest individuals to the Board, as IGSA continues its growth and outreach to the industry. I also want to thank Martin Pedak for his contributions to IGSA and wish him the very best.”

The post IGSA Welcomes Newly Appointed Board Members appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO: Casino Days Penalized $54,000 for Deceptive and High-Risk Bonus Offer

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued a $54,000 monetary penalty alleging Well Played Media, Unipessoal LDA promoted a deceptive bonus on its Casino Days website. The bonus offer is alleged to have encouraged high-risk behavior and failed to properly disclose key terms.

The AGCO launched an investigation triggered by a player who complained that more than $8500 in winnings had been confiscated by Casino Days. The investigation reviewed a so-called “welcome bonus” that promised new players up to $2000.

However, to qualify for the full bonus amount, players had to:

Deposit $2000 of their own money;

Wager $70,000 (35 times the deposit);

Keep each wager at or under $5; and

Complete all wagering requirements within 7 days.

Investigators also found that certain terms of the bonus offer were difficult to find, buried behind multiple links on the site.

AGCO’s analysis showed that the average player would first lose $3640 trying to earn the $2000 bonus.

According to Ontario’s igaming rules, registered operators must not offer bonus promotions that encourage harmful gambling behavior and fail to disclose key conditions appropriately. Further, operators are not permitted to entice players with bonuses that cannot reasonably be attained without significant gambling losses.

These rules are in place to protect players and support a safe, regulated market—one that stands in contrast to the risks of unregulated gambling sites.

An igaming operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Player protection is a non-negotiable priority for the AGCO. We expect operators to be truthful and transparent about their promotions, and we also require them to ensure that those promotions do not encourage reckless or harmful patterns of play. An offer that requires a player to sustain substantial losses for a perceived benefit is not a fair offer. This penalty sends a clear signal that we will not hesitate to take action against operators who fail to meet their obligations to protect Ontario players,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.

The post AGCO: Casino Days Penalized $54,000 for Deceptive and High-Risk Bonus Offer appeared first on Gaming and Gambling Industry in the Americas.

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CoinFund

Meta Gaming Veteran Secures $6M to Accelerate Stablecoin Gaming Integration

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ZOOT (getzoot.us), a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions.

Co-founded by gaming industry veterans John Cahill (ex-Sega, Shockwave, Yahoo Games, and Open Wager) and Sean Ryan, who led Facebook’s multi-billion dollar games business, ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments. Ryan brings decades of experience from leadership roles including CEO of digital music service Listen.com/Rhapsody and co-founder of social casino games company OpenWager (home of leading sweeps product Luckyland Slots), which was successfully acquired by VGW in 2017.

“Blockchain gaming with real currency integration represents one of the most compelling opportunities in digital entertainment today. We’re bringing video game design principles to iGaming to create experiences that are not only entertaining, but also transparent and instantly rewarding. With stablecoins eliminating traditional payment friction, we can serve players globally with zero fees and instant payouts,” said Sean Ryan, CEO and Co-Founder of ZOOT.

Building on its successful launch in the US-focused sweepstakes sector, ZOOT’s upcoming global platform addresses key friction points in traditional online gaming—namely payment processing delays and geographic restrictions. The platform’s flagship games, including its leading Beer Pong adaptation of the classic Plinko game, show how traditional chance-based mechanics can be reimagined through a video game lens with more interactivity and greater audio and graphical fidelity.

“We are now seeing explosive growth in stablecoin adoption, and real-money gaming is a trillion-dollar market waiting to be transformed by crypto rails. Sean is one of the most thoughtful and experienced entrepreneurs in gaming, and we believe he and his team will be one of the largest winners in this market as they create a much more mainstream experience for real-money gaming players around the world,” said David Pakman, Managing Partner and Head of Venture Investments at CoinFund.

The post Meta Gaming Veteran Secures $6M to Accelerate Stablecoin Gaming Integration appeared first on Gaming and Gambling Industry in the Americas.

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