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AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey

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Stats Perform, the global leader in sports data and AI technology, has published its 2025 Sports Fan Engagement, Content Monetisation & AI Trends Report, unveiling key insights from over 700 sports media executives about the evolving landscape of fan engagement and monetisation in 2025, and the associated role of AI.

The report reveals sports media organisations and sponsors are excited about the transformative potential of AI on helping grow fans and revenues. It also highlights investment trends in women’s sports, owned & operated digital properties, YouTube and Instagram Reels.

Key findings include:

  • Those who have already adopted AI are three times as likely to find it easier to commercialise their content than those who have not invested in the technology yet.
  • Outside of monetising content, others are poised to leverage AI-driven personalisation, automation, and storytelling in 2025.
  • 50% of sponsors are focusing on women’s sports, and opportunities remain for broadcasters and digital platforms to unlock its full potential.
  • Owned websites and apps are over twice as effective as social media for generating revenue, with YouTube and Instagram Reels the most valuable social channels

“This report underscores a defining moment for the sports industry,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “Deeper fan connections, powered by AI, innovation and cross-departmental collaboration, will determine which organisations thrive in an increasingly fragmented environment where the demands on content, media and commercial teams are greater than ever before.”

The post AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey appeared first on European Gaming Industry News.

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Fanatics Casino Launches with $2 Million FanCash Drop

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Fastest Growing Online Casino in America* Is Now Available in Michigan, New Jersey, Pennsylvania and West Virginia Via Desktop and Standalone App

Today, Fanatics Betting and Gaming announced the launch of Fanatics Casino on iOS and Android in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Casino is also launching a web version today in West Virginia with Michigan, New Jersey and Pennsylvania coming soon.

To celebrate the launch of the fastest growing online casino in America, all Fanatics Casino customers can enter a sweepstakes for a chance to win a share of $2 million in FanCash**. Fanatics Casino customers can wager $10 on their favorite casino games for an entry into the sweepstakes. Every Thursday in May and June, Fanatics will draw winners and drop a share of $250,000 in FanCash into their accounts. Each week, one winner will take home the top prize of $25,000 in FanCash.

Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:

  • Offer: We are giving first time players 500 free spins for Cash Eruption over 10 days when you wager $10.***
  • Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll, win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.****
  • Daily Free Spin: Play the exclusive Fanatics Casino Spin to Win game every day for a chance to win Casino Credit, Free Spins, merch and more.*****
  • Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
  • 24/7 Support: A dedicated customer support team is available around the clock to assist with any inquiries or issues, ensuring a smooth and enjoyable gaming experience.

In an effort to deliver a world class gaming experience, Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including:

  • Fanatics Game Studios: Fanatics Casino will feature exclusive content developed in-house by Fanatics Game Studios including the popular Fanatics Fire Roulette, Fanatics Blackjack and Fanatics Multi-hand Blackjack games.
  • Light & Wonder: Light & Wonder will supply Fanatics Casino with top-performing first-party titles including 88 FORTUNES™, JIN JI BAO™ ENDLESS TREASURES™, DANCING DRUMS EXPLOSION™ and ULTIMATE FIRE LINK™ CHINA STREET™. Additionally, through the Light & Wonder content marketplace, Fanatics Casino gains access to premium titles from a wide range of top studios, offering an unrivaled entertainment experience for players.
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  • Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more.
  • White Hat Studios: Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino customers access to popular slots, including the hit titles Goonies Hey You Guys™ and Ted Cashlock™. Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo™ Megaways™.
  • All the Way with Wazdan: Players in NJ, PA and MI only can enjoy Wazdan’s most iconic titles, 9 Coins™ Grand Gold Edition, Hot Slot™: 777 Crown, and Magic Spins™.

Fanatics Betting and Gaming is committed to responsible gaming. Fanatics Casino encourages customers to Play with A Plan using in-app tools that allow customers to set time, deposit and wager limits. Fanatics Betting and Gaming has also partnered with Birches Health to provide additional support services intended for customers with issues managing their play.

For exciting casino content please follow the Fanatics Casino social channels on X @FanaticsCasino and on Instagram @FanaticsCasino.

 

The post Fanatics Casino Launches with $2 Million FanCash Drop appeared first on Gaming and Gambling Industry in the Americas.

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Digital Footprints

Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

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Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

The post Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

EGBA boosts regulatory monitoring with compliance workspace Letzz

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The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz“Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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