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BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador

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Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive

Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.

Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.

This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.

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Highlights of the partnership will include:

  • In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
  • Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
  • VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
  • Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
  • BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
  • BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”

This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

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The post BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

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Burendo saves millions for leading operators

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The technology consultancy partners with betting and gaming operators to unlock operational efficiencies and propel growth

Burendo, an award-winning technology consultancy, has revealed its Betting and Gaming Transformation service has driven millions in profit and saved millions more for the industry.

Burendo leverages more than 40 years of cross-sector experience in betting and gaming, finance, retail, healthcare and legal sectors to empower operator growth and deliver value with its proactive and collaborative approach.

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The company offers bespoke services for clients, building high-quality products and services from concept into the hands of their customers. They help partners get the most out of their current technology, increase operational efficiency and deliver valuable, user-centric solutions. Their services include strategy & design, engineering, delivery and operations & evolution.

By working with Burendo’s consultants, clients have accelerated their project delivery and reported significant return-on-investment.

The results demonstrate the measurable impact of Burendo’s work with some of the industry’s leading names ahead of its ICE debut in Barcelona.

Steven Burton, Head of Engineering at Burendo, said: “We are looking forward to showcasing the capabilities of our talented team at ICE, where Burendo experts will be available to discuss our award-winning approach.

“We have used our extensive experience and best practices to transform businesses in multiple sectors and our flexible and forward-thinking approach helps them consistently remain ahead of competitors.”

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The post Burendo saves millions for leading operators appeared first on European Gaming Industry News.

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THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025

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Refreshed branding and website captures the energy, creativity, and collaboration that define The Unit’s long-term vision in the betting, iGaming and sports sectors

The Unit, a leader in product design and development for sports betting and iGaming, is kicking off 2025 with a refresh of its visual brand identity, to reflect the company’s recent growth and ambitious expansion plans.

The Unit’s brand refresh, evidenced on its redesigned website, is designed to convey a dedication to powering innovation, expertise, and performance across the betting, iGaming, and sports sectors.

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The Unit continues to partner with leading industry brands, and the refresh will reflect The Unit’s ambitions to empower that growth together in 2025.

The new visual identity is designed to capture the energy, creativity, and collaboration that define The Unit’s work in sports betting and iGaming. While these guidelines provide a solid foundation, this visual identity is positioned to be explored and evolved over time, allowing for creativity tailored to each platform within a structured framework.

This ethos of the refresh aligns with The Unit’s expansion plans and follows the opening of the company’s new office in New York City, as part of its long-term global expansion objectives, adding to the product development teams based in Ireland and Moldova.

Paddy Casey, Co-founder at The Unit, said: “This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions. In partnership with our clients, we will strive to continually set new benchmarks in cutting-edge product design and development.

“The redesign is not just about how we look; it’s about how we present ourselves to our clients and the industry. We will ensure our brand remains consistent, recognisable, and aligned with the core values that drive us.

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“This is an important next step for The Unit, after we recently stepped up our efforts in North America with the opening of our new office in New York City. Having already built a reputation of being a trusted and reliable supplier with a strong track record in the industry, we are incredibly determined to take this on a level and make our presence in sports betting and iGaming even stronger in 2025 and beyond.”

The post THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025 appeared first on European Gaming Industry News.

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Digitain Announces Aida Vardanyan as CEO of Digitain Malta

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Digitain has appointed Aida Vardanyan as CEO of Digitain Malta
Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce the appointment of Aida Vardanyan as the CEO of Digitain Malta. Aida, a seasoned professional with over 9 years of experience at Digitain, and has been a key contributor to the company’s growth and expansion, playing a pivotal role in establishing Digitain as a global leader in the iGaming industry.
Aida Vardanyan’s remarkable journey with Digitain began over a decade ago, where she was instrumental in shaping the company’s strategic vision and driving its success across multiple markets. Her expertise in fostering partnerships, navigating regulatory landscapes, and building operational excellence has been fundamental in Digitain’s evolution and global reach.
As Digitain continues its journey toward becoming a globally recognized iGaming powerhouse, Aida’s leadership will be focused on developing full-scale operations in Malta, one of the most significant hubs for the iGaming industry. Her efforts will ensure that Digitain Malta serves as a cornerstone of the company’s global strategy, strengthening its presence in regulated markets and driving innovation to meet the demands of operators worldwide.
Aida Vardanyan, CEO of Digitain Malta, shared her thoughts on the new role: “I am honoured to take on this new challenge as the CEO of Digitain Malta. Having been a part of Digitain’s journey for over 9 years, I’ve witnessed firsthand how innovation, collaboration, and commitment to excellence have driven our growth. My focus will be on building a robust and scalable operation in Malta, ensuring we deliver unmatched value to our partners and establish Digitain as a leader in the global iGaming market. I’m excited to lead our talented team as we continue to innovate and grow together.”
The establishment of Digitain Malta under Aida’s leadership represents a significant milestone in Digitain’s expansion strategy. Malta’s strategic position as a global iGaming hub, combined with Aida’s vision and experience, positions the company to achieve sustained growth and success in key markets.

The post Digitain Announces Aida Vardanyan as CEO of Digitain Malta appeared first on European Gaming Industry News.

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