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BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines.

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ICE Barcelona will take place at the Fira Barcelona Gran Via from 20 to 22 January. Over the three days, BETER will demonstrate its in-demand, next-gen content to attendees at its stand (4B18).

This includes new additions to its Esports portfolio, such as eCricket and Virtual Cricket, as well as its Sports portfolio, which now features tennis and cricket for the first time.

BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. The portfolio has now been expanded to include eCricket and Virtual Cricket disciplines, with plans to produce over 20,000 events per month.

BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league, along with the recently launched VR table tennis contests.

The company will also introduce its newly added sports tournaments, including tennis, with over 400 matches planned monthly; padel tennis, featuring more than 240 events per month; and cricket, with over 2,400 matches scheduled each month. The cricket portfolio features global coverage spanning more than 150 international and national leagues and tournaments.

Currently, bettors can wager on over 46,000 fast-paced esports and sports events monthly, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.

Also, BETER will be showcasing its Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by a team of expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant and many more.

Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed in data partnership with GRID.

BETER’s prominence at the event extends to awards recognition, as the company is shortlisted in three categories at the prestigious International Gaming Awards. It has also received four nominations at The European iGaming Awards, held for the first time in Barcelona in conjunction with ICE.

 

Gal Ehrlich, CEO of BETER, said: “ICE remains one of the most important shows on the calendar and we are excited to be showcasing our growing suite of engaging betting products and advanced solutions to delegates from our stand from the show’s new location in Barcelona. 

“Bettors are increasingly seeking fast betting experience and that’s exactly what we offer to operators in core markets across the world, including Latin America, whose representatives we anticipate to welcome in Barcelona.

“The team is really looking forward to demonstrating our products to delegates, especially our new disciplines which we believe will prove to be a big hit with players.” 

 

Chuck Robinson, CRO at BETER, added: “There’s no better way to start the year than with ICE Barcelona especially when you have a number of new products to showcase to delegates.

“The demand for fast betting content and reliable data is at an all-time high with no signs of that demand slowing down, so operators are aware of the need to add this type of experience to their sportsbooks. 

“We look forward to meeting with new and existing partners at ICE, and to showcasing why our fast betting contests and solutions are so popular with players in markets across the world.” 

The post BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines. appeared first on European Gaming Industry News.

Aristocrat Technologies

Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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Apollo

Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT

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Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions.

The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines. IGT will be organized into three business units: Gaming, Digital, and FinTech, creating a customer-first enterprise supported by a people-first culture that values talent, collaboration, and innovation.

“This is a defining moment for our industry. By uniting two leading organizations, we are building an enterprise with the scale, talent and technology to lead the future of gaming. With Apollo’s support, we are very well-positioned to deliver exceptional content across land-based and digital experiences, along with integrated financial solutions and casino management that enhance the player journey and drive value for our customers. I’m honored to be part of this exciting chapter and to help shape the future of IGT,” said Nick Khin, Interim CEO of IGT.

As previously announced, Hector Fernandez is expected to assume the role of CEO of IGT in the fourth quarter of 2025, following the expiration of a customary non-compete period. Until then, Mr. Khin will lead the organization and transition into the role of CEO of IGT’s Gaming business unit upon Mr. Fernandez’s arrival.

“Bringing together highly complementary businesses creates a more competitive, agile and well-capitalized platform built for long-term growth. We are confident that IGT is well positioned to deliver differentiated content and capabilities that better serve customers across the globe. We look forward to working closely with Hector, Nick and the rest of the talented IGT team to lead the industry forward,” said Daniel Cohen, Partner at Apollo.

The post Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT appeared first on Gaming and Gambling Industry in the Americas.

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