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SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs

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SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, reveals key takeaways from a recent customer survey conducted by Kantar. The findings highlight the essential features operators prioritise when selecting casino platform software and game hubs.

Lately, SOFTSWISS has shared the needs and expectations of iGaming operators when choosing a software supplier, revealed during a customer survey conducted in November 2024 by Kantar, the world’s leading analytics agency. Digging deeper into the survey results, SOFTSWISS shares specific characteristics vital for particular products.

 

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Importance of Game Performance for Game Hubs

Operators have specific requirements for game hubs. The top 5 most important of them are: 

  • Uninterrupted game performance 
  • Timely response, and fast resolution of technical issues 
  • Regular expansion of game offerings and providers 
  • Integration support and ongoing assistance with the API 
  • A broad portfolio of providers and games 

The characteristics above are vital for around 90% of iGaming operators participating in the customer survey. The rankings within the top five have shifted, with some characteristics gaining greater importance among respondents compared to the 2023 survey. For example, now, a broad portfolio of providers and games is essential for 89% of respondents, while only 73% pointed it out in 2023.

A fairly high level of satisfaction with the vital characteristics resulted in an overall satisfaction score of 8.1 out of 10 for the SOFTSWISS Game Aggregator. Half of the respondents rated the product 10 or 9. The satisfaction with the customer support service was even higher – 8.4 out of 10. Over half of the respondents indicated that they would recommend the SOFTSWISS Game Aggregator.

 

Casino Platform Flexibility in Focus

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According to the iGaming operators, the top 5 vital characteristics of casino platform software are:

  • Flexibility of back office settings 
  • Casino infrastructure monitoring and fault tolerance 
  • Marketing and statistical reports 
  • Flexible CRM configuration system 
  • Support of various payment systems 

All the parameters above are crucial for more than 80% of respondents, highlighting the importance of flexibility, customisation, and variety. Generally, a customised approach is important not only for casino platform providers but also for a broader audience. It is essential for payment systems, affiliate marketing, gamification, and other aspects of iGaming and entertainment.

iGaming operators highly evaluated the strong characteristics of SOFTSWISS, such as its 24/7 availability and functionality, the ability to create new opportunities for business revenue growth, efficiency and transparency in the process of resolving technical issues, and flexible approach to collaboration terms.

The survey revealed an overall satisfaction index of 7.4 out of 10 for the SOFTSWISS Casino Platform. At the same time, the overall satisfaction with the customer support services was higher – 7.8 out of 10, marking an increase of 0.5 points compared to the 2022 survey results. 

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “Creating outstanding products begins with a deep understanding of clients’ needs. The survey highlights the growing demand for flexibility and innovation in iGaming solutions. Operators prioritise comprehensive platforms that support seamless operations, offer robust customisation, and drive business growth. With its focus on top-notch solutions and a collaborative approach, SOFTSWISS solidifies its role as a trusted partner, empowering operators to navigate and excel in the highly competitive industry.”

The SOFTSWISS team is ready to discuss recent iGaming trends and collaboration opportunities at the prime iGaming event of 2025, ICE Barcelona on 20–22 January. Partners and customers can book a meeting at stand 2G42 via the link.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs appeared first on European Gaming Industry News.

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Brazil

FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil

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FBMDS, a globally recognized provider of online casino games and a leader in innovative video bingo solutions, will sponsor the SBC Summit Rio, one of the most influential gaming industry events in Latin America, taking place from February 25th to 27th in Rio de Janeiro, Brazil.

With the recent opening of the Brazilian market presenting numerous opportunities, the SBC Summit Rio serves as the ideal meeting point for FBMDS to strengthen its expansion strategy in the country. During the event, the FBMDS team of experts will be available for networking and industry discussions, showcasing how its innovation in video bingo and diverse portfolio can meet the demands of the local market.

Following its latest certification to operate in the Brazilian market, FBMDS is confident that its presence at SBC Summit Rio will be a significant step toward solidifying its footprint in the region. The company aims to deepen its understanding of the different player profiles in Brazil and enhance its market recognition.

“Our participation in SBC Summit Rio reaffirms FBMDS’s commitment to strengthening our connection with the Brazilian market and consolidating our position as a reference in profitable solutions for online casinos, combining innovation with our expertise in video bingo. The recent certification of our products in Brazil marks a strategic milestone, expanding our business opportunities. We are excited about the possibilities this event offers to grow partnerships and bring operators solutions that maximize results, always in alignment with the country’s regulations”, says Renato Almeida, Director at FBMDS.

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FBMDS brings its pioneering spirit in video bingo, delivering innovative and culturally relevant titles that resonate with global audiences. This year, the brand is set to launch its unique Infinity Series collection – a groundbreaking video bingo experience filled with memorable gaming sessions.

Beyond online video bingo, FBMDS has also expanded into other online casino game segments, including crash games, table games, lottos, and slots. At this event, FBMDS will prioritize direct and close engagement with participants, fostering discussions about the future of digital entertainment in Brazil and beyond, now that its gaming portfolio is fully prepared to embrace the market with its latest certification.

The post FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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1spin4win marks strong 2024 performance with 66% GGR growth

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1spin4win, a quickly evolving online slots provider, announced impressive growth across all key business metrics, fueling strong results with a 66% increase in GGR for 2024 compared to the previous year.

This success results from a combination of factors, from expanding its game portfolio to strengthening partnerships with over 500 casino operators worldwide, making 1spin4win a more recognized and reliable player in the iGaming space.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Seeing this kind of progress is truly rewarding. Every step we’ve taken has contributed to this achievement, with our team’s hard work making it all possible. I’m proud of what we have accomplished and look forward to continuing our growth in 2025.”

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With over 130 titles now in its portfolio, the studio has grown its game offerings significantly. Seasonal and holiday-themed slots, including those for Christmas, Easter, and Halloween, have been a strong focus for a while, strengthening player interest. As a result, the bet count has increased by 42%, directly impacting GGR.

Another factor behind the GGR growth is 1spin4win’s commitment to network promotions. Recent Cash & Drops campaigns, such as the ‘New Year Prize Rush’ and ‘Oktoberfest Fortune,’ have boosted player engagement and deepened connections with partners. These easy-to-integrate promotions offer exciting prizes for players while enhancing brand loyalty for operators, further contributing to 1spin4win’s continued success.

The studio’s ability to stay flexible with its game portfolio while fostering strong relationships with casino operators is proving to be a successful strategy. With a solid 2024 behind it, the provider is ready to expand even further in 2025 and beyond.

Learn more about 1spin4win and explore its offerings at the official website.

The post 1spin4win marks strong 2024 performance with 66% GGR growth appeared first on European Gaming Industry News.

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Day of the Devs

XSOLLA PARTNERS WITH DAY OF THE DEVS FOR 2025 TO SUPPORT NEW GAME DEVELOPMENT AND LAUNCHES AT KEY EVENTS

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Xsolla, a leading global video game commerce company, announces its 2025 flagship sponsorship for Day of the Devs, a non-profit organization celebrating video games’ creativity, diversity, and magic. This announcement underscores Xsolla’s commitment to empowering game developers and bringing together opportunities for creative talent and development worldwide.

“This partnership and collaboration underscores our ongoing mission to empower developers and make great games more accessible worldwide no matter what size or where they are from,” said Berkley Egenes, Chief Marketing & Growth Officer. “Day of the Devs powered by Xsolla provides an unparalleled platform to support diverse talent and creativity and create a channel to bring opportunities together for developers, and we are proud to be a part of this initiative.”

Day of the Devs, powered by Xsolla, will include incredible events and opportunities for video game developers to showcase their new games and connect with industry leaders to help them build their gaming businesses. Kicking off 2025, Day of the Devs: San Francisco Edition will take place on Sunday, March 16, 2025, at The Midway in San Francisco, bringing thousands of indie fans and developers together to play incredible hand-picked titles.

Continuing the celebration, Day of the Devs: GDC Edition will feature a selection of titles from the San Francisco Edition at the Moscone Center during the Game Developers Conference (GDC) 2025, running from March 17 to 21 on the 3rd floor of Moscone West. Attendees can explore these unreleased games during regular hours, while the public, 18 and older, can experience them during GDC Nights on Monday and Thursday evenings from 6:30 PM to 10:00 PM PT. ​ Xsolla will also be hosting a lounge on the first floor of Moscone West to support the community and provide an area for developers to collaborate with the Xsolla team.

Day of the Devs, a non-profit organization, has celebrated video games’ creativity, diversity, and magic for over 13 years. It has hosted thousands of attendees at physical events, reached millions through virtual showcases, and provided a platform for hundreds of games and developers.

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“This event embodies the spirit of creativity and community that defines indie games,” said Greg Rice, Head Curator at Day of the Devs“Thanks to partners like Xsolla, we can continue to keep these events free and accessible, allowing thousands to connect with the magic of games and the talent behind them.”

Through this sponsorship, Xsolla will engage with hundreds of game developers to support their initiatives and bring opportunities together to solve inherent questions and challenges facing their funding, distribution, and monetization efforts. This flagship sponsorship reinforces Xsolla’s commitment to supporting game developers to provide the same opportunities and connections to any game – regardless of size, location, genre, or platform.

The post XSOLLA PARTNERS WITH DAY OF THE DEVS FOR 2025 TO SUPPORT NEW GAME DEVELOPMENT AND LAUNCHES AT KEY EVENTS appeared first on Gaming and Gambling Industry in the Americas.

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