Latest News
SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs
SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, reveals key takeaways from a recent customer survey conducted by Kantar. The findings highlight the essential features operators prioritise when selecting casino platform software and game hubs.
Lately, SOFTSWISS has shared the needs and expectations of iGaming operators when choosing a software supplier, revealed during a customer survey conducted in November 2024 by Kantar, the world’s leading analytics agency. Digging deeper into the survey results, SOFTSWISS shares specific characteristics vital for particular products.
Importance of Game Performance for Game Hubs
Operators have specific requirements for game hubs. The top 5 most important of them are:
- Uninterrupted game performance
- Timely response, and fast resolution of technical issues
- Regular expansion of game offerings and providers
- Integration support and ongoing assistance with the API
- A broad portfolio of providers and games
The characteristics above are vital for around 90% of iGaming operators participating in the customer survey. The rankings within the top five have shifted, with some characteristics gaining greater importance among respondents compared to the 2023 survey. For example, now, a broad portfolio of providers and games is essential for 89% of respondents, while only 73% pointed it out in 2023.
A fairly high level of satisfaction with the vital characteristics resulted in an overall satisfaction score of 8.1 out of 10 for the SOFTSWISS Game Aggregator. Half of the respondents rated the product 10 or 9. The satisfaction with the customer support service was even higher – 8.4 out of 10. Over half of the respondents indicated that they would recommend the SOFTSWISS Game Aggregator.
Casino Platform Flexibility in Focus
According to the iGaming operators, the top 5 vital characteristics of casino platform software are:
- Flexibility of back office settings
- Casino infrastructure monitoring and fault tolerance
- Marketing and statistical reports
- Flexible CRM configuration system
- Support of various payment systems
All the parameters above are crucial for more than 80% of respondents, highlighting the importance of flexibility, customisation, and variety. Generally, a customised approach is important not only for casino platform providers but also for a broader audience. It is essential for payment systems, affiliate marketing, gamification, and other aspects of iGaming and entertainment.
iGaming operators highly evaluated the strong characteristics of SOFTSWISS, such as its 24/7 availability and functionality, the ability to create new opportunities for business revenue growth, efficiency and transparency in the process of resolving technical issues, and flexible approach to collaboration terms.
The survey revealed an overall satisfaction index of 7.4 out of 10 for the SOFTSWISS Casino Platform. At the same time, the overall satisfaction with the customer support services was higher – 7.8 out of 10, marking an increase of 0.5 points compared to the 2022 survey results.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “Creating outstanding products begins with a deep understanding of clients’ needs. The survey highlights the growing demand for flexibility and innovation in iGaming solutions. Operators prioritise comprehensive platforms that support seamless operations, offer robust customisation, and drive business growth. With its focus on top-notch solutions and a collaborative approach, SOFTSWISS solidifies its role as a trusted partner, empowering operators to navigate and excel in the highly competitive industry.”
The SOFTSWISS team is ready to discuss recent iGaming trends and collaboration opportunities at the prime iGaming event of 2025, ICE Barcelona on 20–22 January. Partners and customers can book a meeting at stand 2G42 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs appeared first on European Gaming Industry News.
Aviatrix, the hugely popular crash game, has added its latest regulated market, this time gaining the certification it needs to go live in Peru.
The certification means that Aviatrix can be offered by licensed operators in Peru for the first time.
Gabriela Novello, Director of Business Development LatAm at Aviatrix, said: “Latin America has been an important part of the Aviatrix journey so far, and we’re really excited to add another of the region’s regulated markets. Peru is a really exciting opportunity for us, and we know Aviatrix is going to perform strongly for those looking to offer intuitive and engaging gameplay to their customers.”
Peru marks the first certification in Latin America acquired by Aviatrix, with Brazil, Colombia and others to follow soon.
With an on-the-ground team and local expertise, Aviatrix is committed to providing online casino excellence to its Latin American partners.
It often runs dedicated promotions in the regions, like the new game splash that was rolled out in Brazil for the São João festival last year.
Aviatrix was also named ‘Rising Star in Casino’ at the SBC Awards Latinoamérica 2024.
The post Aviatrix’s LatAm expansion reaches Peru appeared first on Gaming and Gambling Industry in the Americas.
Eagle Casino & Sports in Michigan
Play’n GO announces landmark US Tribal Operator partnership with Eagle Casino & Sports
Saginaw Chippewa Indian Tribe of Michigan operator will feature Play’n GO content in Michigan at playeagle.com
Play’n GO, the world’s leading casino entertainment provider, has today announced its first Tribal Operator partnership in the US with Eagle Casino & Sports in Michigan.
The Swedish-founded gaming giant is now live in five US states, and this partnership is its first with a Tribal Operator. From today, Eagle Casino & Sports players on playeagle.com in Michigan will now have access to classic Play’n GO titles such as Reactoonz, Fire Joker, and Piggy Blitz.
Play’n GO first entered the US market in 2022, and have since been licensed in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Innovation is at the heart of everything we do at Play’n GO, and we’re very pleased to launch our first ever Tribal Operator partnership today with Eagle Casino & Sports. Tribal Operators are synonymous with US gaming, and it is an honor to see our content live on such a platform. We’re looking forward to many years of mutual success with our friends at Eagle Casino & Sports.”
C.C. Griffus, Director of iGaming and Sports Betting Operations at Eagle Casino & Sports, added “It’s a pleasure to welcome Play’n GO to our platform, where we’re determined to offer the best player experience possible. The ability to offer Play’n GO titles to our players is very exciting. We, too, are confident of a long, fruitful relationship, always putting the players first.”
The post Play’n GO announces landmark US Tribal Operator partnership with Eagle Casino & Sports appeared first on Gaming and Gambling Industry in the Americas.
Leading aggregator to unlock unparalleled localisation opportunities across Latin America at Stand 2L50.
Infingame, one of the industry’s fastest-growing iGaming aggregators, is ready to redefine iGaming aggregation at ICE Barcelona 2025 with its industry-leading aggregation platform, designed to deliver unmatched scalability and localisation across the booming Latin American market.
Renowned as a disruptive force in the iGaming sector, Infingame’s newly revamped aggregation platform has been designed specifically to empower operators looking to tap into new markets across Latin America.
Boasting an unmatched portfolio of 16,000+ casino games from 200+ games providers, Infingame’s new platform is powered by state-of-the-art technology that enables operators to scale their business across new markets, all made available via a single API integration.
With 99.9% platform stability, coupled with the industry’s fastest spin times across its entire portfolio, Infingame has already established itself as one of the most popular go-to aggregators for online LatAm casinos.
The team’s local knowledge of Latin America has allowed Infingame to fully understand the dynamics of each market within the region and adapt its games portfolio accordingly to meet the shifting player preferences.
The platform will be complemented by an extensive range of gamification tools – such as tournaments, leaderboards and big win replays – offering casinos the tools they need to elevate their player engagement strategy.
During ICE, Infingame will also be spotlighting its sweepstakes solution, which is already favoured by two of the largest sweepstake operators in the world.
Delegates will also have the opportunity to win some exciting prizes at ICE Barcelona, including a Tag Heuer Formula 1 Watch, a Dyson Airwrap and a pair of Ray-Ban Meta Wayfairer glasses.
To be in with a chance of winning, make sure to visit Infingame’s Stand (2L50) during the conference to test out their player engagement tool. The tournament will take place at 10AM CET 20 January, and will run until 3PM CET 22 January.
Pavel Fedyushin, Chief Executive Officer at Infingame, looks forward to the conference: “This is the first time that ICE will be hosted in Barcelona, and we are so excited to be a part of that milestone! ICE has always been a staple in the iGaming calendar – this year’s conference will be the perfect way to start 2025 off with a bang.
“At Infingame, we are more than just an aggregator platform; we are a content and technology provider that is committed to driving success for our operators and game studios across Latin America. Our team’s extensive knowledge of the LatAm region, combined with our collective technological expertise, puts us in a strong position to continue delivering unparalleled gaming experiences for our partners.”
The post Infingame to unveil fastest-growing aggregation hub at ICE Barcelona appeared first on European Gaming Industry News.
Aviatrix’s LatAm expansion reaches Peru
Play’n GO announces landmark US Tribal Operator partnership with Eagle Casino & Sports
Infingame to unveil fastest-growing aggregation hub at ICE Barcelona
BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines.
Push Gaming makes market entry with several operators in Brazil
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
