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SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs

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SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, reveals key takeaways from a recent customer survey conducted by Kantar. The findings highlight the essential features operators prioritise when selecting casino platform software and game hubs.

Lately, SOFTSWISS has shared the needs and expectations of iGaming operators when choosing a software supplier, revealed during a customer survey conducted in November 2024 by Kantar, the world’s leading analytics agency. Digging deeper into the survey results, SOFTSWISS shares specific characteristics vital for particular products.

 

Importance of Game Performance for Game Hubs

Operators have specific requirements for game hubs. The top 5 most important of them are: 

  • Uninterrupted game performance 
  • Timely response, and fast resolution of technical issues 
  • Regular expansion of game offerings and providers 
  • Integration support and ongoing assistance with the API 
  • A broad portfolio of providers and games 

The characteristics above are vital for around 90% of iGaming operators participating in the customer survey. The rankings within the top five have shifted, with some characteristics gaining greater importance among respondents compared to the 2023 survey. For example, now, a broad portfolio of providers and games is essential for 89% of respondents, while only 73% pointed it out in 2023.

A fairly high level of satisfaction with the vital characteristics resulted in an overall satisfaction score of 8.1 out of 10 for the SOFTSWISS Game Aggregator. Half of the respondents rated the product 10 or 9. The satisfaction with the customer support service was even higher – 8.4 out of 10. Over half of the respondents indicated that they would recommend the SOFTSWISS Game Aggregator.

 

Casino Platform Flexibility in Focus

According to the iGaming operators, the top 5 vital characteristics of casino platform software are:

  • Flexibility of back office settings 
  • Casino infrastructure monitoring and fault tolerance 
  • Marketing and statistical reports 
  • Flexible CRM configuration system 
  • Support of various payment systems 

All the parameters above are crucial for more than 80% of respondents, highlighting the importance of flexibility, customisation, and variety. Generally, a customised approach is important not only for casino platform providers but also for a broader audience. It is essential for payment systems, affiliate marketing, gamification, and other aspects of iGaming and entertainment.

iGaming operators highly evaluated the strong characteristics of SOFTSWISS, such as its 24/7 availability and functionality, the ability to create new opportunities for business revenue growth, efficiency and transparency in the process of resolving technical issues, and flexible approach to collaboration terms.

The survey revealed an overall satisfaction index of 7.4 out of 10 for the SOFTSWISS Casino Platform. At the same time, the overall satisfaction with the customer support services was higher – 7.8 out of 10, marking an increase of 0.5 points compared to the 2022 survey results. 

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “Creating outstanding products begins with a deep understanding of clients’ needs. The survey highlights the growing demand for flexibility and innovation in iGaming solutions. Operators prioritise comprehensive platforms that support seamless operations, offer robust customisation, and drive business growth. With its focus on top-notch solutions and a collaborative approach, SOFTSWISS solidifies its role as a trusted partner, empowering operators to navigate and excel in the highly competitive industry.”

The SOFTSWISS team is ready to discuss recent iGaming trends and collaboration opportunities at the prime iGaming event of 2025, ICE Barcelona on 20–22 January. Partners and customers can book a meeting at stand 2G42 via the link.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs appeared first on European Gaming Industry News.

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SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon

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From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.

This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.

An Evolving Format to Match Industry Needs

The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.

In addition to these zones, the event will host two specialist summits:

  • Affiliate Leaders Summit
  • Payment Expert Summit

These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.

A Multi-Stage Conference Agenda

The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:

  • Application and implementation of Web3.0, AI, Blockchain and other booming technologies
  • Player protection and responsible gaming
  • Evolving regulation and compliance in Global & Emerging markets
  • Payment solutions and financial innovation
  • Advances in iGaming and casino tech
  • Affiliate strategies and performance marketing

Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.

Beyond the Sessions: Networking and Media Infrastructure

To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.

SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.

Evenings of Connection: Networking Events & Infinity Lisbon Closing Party

SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.

The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.

On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:

  • The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
  • The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
  • And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner

The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.

From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.

 

For full details, visit the official event site: sbcevents.com/sbc-summit

The post SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon appeared first on European Gaming Industry News.

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Global Institute of Sport and EPIC Global Solutions announce new partnership to support positive change in the sports industry

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New engagement between the two organisations that have previously collaborated on key projects such as the Gambling Harm Prevention in Sport Summit.

Global Institute of Sport (GIS) and EPIC Global Solutions are excited to announce a new partnership aimed at supporting the professional development of sports industry leaders and driving positive change worldwide.

EPIC Global Solutions is the trusted global partner for gambling harm prevention, offering consultancy, training, and education grounded in lived experience. This partnership will allow EPIC to share its expertise with GIS students and professionals, particularly focusing on key markets such as the United States and the expanding soccer sector.

“Both organisations share similar aspirations on a global scale, especially in the territories where we operate and grow, including the American market and soccer,” said John Millington, SVP Programmes and Delivery at EPIC Global Solutions.

“This partnership provides a great opportunity to share knowledge and insights across the sporting industry, benefiting those entering or already working in sport, as well as organisations across teams, governing bodies, and service providers.”

Through this collaboration, GIS students will gain access to expert-led learning opportunities and real-world insights that enhance their understanding of industry challenges and professional growth.

“Partnering with EPIC Global Solutions allows us to provide meaningful insights that will support our students throughout their careers,” said Alisa Khakhar, Head of Student Recruitment at the Global Institute of Sport.

Together, EPIC Global Solutions and GIS are committed to fostering education, integrity, and progress in sport on a global scale.

The two organisations have previous experience of collaborating on major projects, including the Gambling Harm Prevention in Sport Summit at GIS’ prestigious Wembley Stadium facilities in 2023, when both parties invited their respective networks to discuss the impact of gambling on athletes and the broader sports community, with the goal of developing best practices for prevention and intervention.

This included the launch of a white paper from EPIC’s Pro Sport Advisory Board at the event, which presented research into the issue and proposals for the sports industry to adopt when mitigating gambling-related harm.

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Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming

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The GameTech company’s decision to engage with EPIC is boosting safer gaming knowledge and practices for its employees and its Betano brand all over the world.

Kaizen Gaming and EPIC Global Solutions have agreed to extend their working relationship for a second year, following the conclusion of a successful initial one-year contract intended to boost Kaizen Gaming’s knowledge and application of safer gaming practices.

Since first engaging in 2024, EPIC has delivered training to Kaizen Gaming employees around the world, including a focus on educating teams based in its home continent of Europe and those operating its Betano brand in Brazil – EPIC’s first regular engagement with an online betting and gaming operator in the country.

With feedback from session attendees returning a satisfaction score of over 90%, anecdotal responses praised the openness of the facilitators and the value of hearing concrete and realistic ways to interact with customers. Audiences also valued the insight into the mindset of people experiencing problem gambling, and how each session was consistently engaging, encouraging people to participate throughout.

Members of EPIC’s team with a history of working in the gambling industry have also provided consultancy to review the effectiveness of Kaizen Gaming’s customer interactions.

The plans for the second year of the ongoing arrangement cover a mixture of training, workshops, consultancy, and initiatives for even more of the GameTech company’s teams around the world, including scope for EPIC to assess Kaizen Gaming’s training needs, support their safer gaming strategy development, conduct online and in-person sessions and prepare evaluation reports.

EPIC is additionally working with Kaizen Gaming to embed elements of safer gaming training into its employees’ ongoing learning and development programmes.

Grigoria Artsanou, senior learning and development specialist at Kaizen Gaming, explained: “Working with EPIC has provided our team with valuable, real-world insights that have deepened our understanding of responsible gaming.

“Their open and honest approach has been instrumental in helping us embed responsible gaming principles into our everyday practices.”

Dave Sproson, head of delivery at EPIC Global Solutions, added: “It has been an excellent first year of working alongside Kaizen Gaming and we’re always lifted by their enthusiasm for learning more about safer gaming and how to embed best practices into their working model.

“We look forward to working closely with their teams all over the world over the course of this second year, ensuring that our experience-powered prevention model helps an ever-growing number of players and gambling sector employees to minimise the risk of gambling-related harm.”

The post Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming appeared first on European Gaming Industry News.

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