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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

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How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.

With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey. 

Expertise Comes First

The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:

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  • High level of professionalism and expertise in the team
  • Security of operations at all stages
  • Supplier’s long-term and reliable reputation
  • Flexible approach to collaboration terms
  • Creation of new opportunities for business revenue growth

Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report

Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”

Sources of iGaming Insights

According to respondents, the top 5 sources of information about the iGaming industry are:

  • Recommendations from colleagues, partners
  • Industry news resources
  • Company websites that provide products and services
  • LinkedIn
  • Employees of partner companies

The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking. 

“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.

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The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.

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Major Atlaslive Achievements and Innovations to Share at ICE Barcelona 2025

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From January 20 to 22, 2025, Barcelona lights up as the center of iGaming innovation, with Atlaslive leading the charge. Visit us at Stand 4C36 during ICE Barcelona 2025 to immerse yourself in a world where fresh ideas, cutting-edge technology, and strong partnerships come together to craft the future of the industry.

This year, we’re excited to share our latest achievements and updates. Atlaslive will be represented by our forward-thinking C-level executives and an energetic sales team, eager to demonstrate how our responsive and adaptive technology helps businesses excel and lead in the iGaming sector. Our solutions are designed to foster growth, spur innovation, and command market leadership, all customized to adapt to the industry’s evolving demands.

At ICE Barcelona, we’re set to reveal thrilling product enhancements, extend our global reach, and announce groundbreaking partnerships that will mark the beginning of a new chapter in iGaming. Expect exclusive news and bold moves as we aim to redefine industry standards.

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This is a unique opportunity to witness leadership in action and explore the future of iGaming. Book a meeting today and connect in Barcelona with the Atlaslive team.

Atlaslive continues strengthening its position as a leader in iGaming innovation, with expanded analytical capabilities that now include a comprehensive database of essential market metrics. These insights have been instrumental in fine-tuning the platform and services to deliver greater efficiency and unmatched market adaptability.

The company is happy to announce its nomination for the prestigious Global Gaming Awards EMEA 2025 in the “Breakthrough Company of the Year” category. This nomination is a testament to the relentless progress and commitment propelling our B2B iGaming platform, gaining recognition and esteem from our industry peers.

We’ve also reached another significant milestone by securing ISO and IGL Certifications, emphasizing the platform’s dependability and the confidence it instills within the iGaming community. These achievements signify a new era in redefining excellence standards in the industry.

Lidiia Vakulenko shares, “ICE Barcelona takes the spotlight as the top industry gathering — a must for anyone passionate about the industry. The achievements showcased this year are a testament to the strong partnerships, valued clients, and meaningful connections that have been built over time. It’s also the enduring devotion to innovation and the teams’ dedication that make the exceptional software from Atlaslive a reality.

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The event is an exciting opportunity to reconnect with industry leaders and build new relationships while presenting a bold vision and unveiling groundbreaking plans for the next year. See you at ICE!”

Don’t miss this opportunity to explore the innovations driving the development of iGaming — visit Atlaslive at Stand 4C36, book a meeting in advance via https://atlaslive.tech/events, and lead with Leave Tech.

The post Major Atlaslive Achievements and Innovations to Share at ICE Barcelona 2025 appeared first on European Gaming Industry News.

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DATA.BET Reflects on 2024 Milestones, Growth, and Achievements

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With the start of the year behind, the company reflects on the key milestones.

Business Development

In 2024, the company experienced significant expansion, reflecting the increasing demand for progressive esports betting solutions. The total volume of bets processed grew by 74.2%, aided by the efficiency and dynamic scalability of the company’s trading team, alongside new collaborations from partners and clients. Otto Bonning, Head of Sales, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio. These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”. Clients also experienced an improvement in GGR, demonstrating the impact of the solutions on profitability.

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The company’s user engagement rates also reflected the sizable uplift seen in 2024, with active users rising by 97.3% and average bet size increasing by 7%. Meanwhile, DATA.BET continued to broaden its presence in key markets, including Canada, Brazil, Finland, and Poland, further strengthening its global reach.

 

Esports Trading and Content Coverage

DATA.BET focused on strategic growth, enhancing its esports content to offer prosperous and dynamic opportunities for clients and their users.

Making focused improvements in popular markets resulted in growth. “We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement,” said Thomas Donson, Head of Trading. “Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring 24/7 trading process, DATA.BET offers the highest quality market availability.”

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The trust earned through high-quality product features, including the new Scoreboard and Pitch Tracker widgets, as well as the Bet Builder based on official data, all launched in 2024, has been instrumental in enhancing the customers betting experience. Scoreboards deliver detailed statistics, interactive visualizations, and comprehensive insights, helping users make informed decisions while boosting engagement through features like live betting, analysis, and availability for LoL, CS2, Valorant, and Dota 2.

Pitch Tracker, supporting our top tier titles, offers a 2D map as a visual representation with advanced tools for data analysis and in-game tracking, delivering detailed insights that enhance user engagement and decision-making. Additionally, the Bet Builder enables personalized betting by allowing users to combine multiple selections into a single wager, meeting the demand for tailored and dynamic betting experiences.

DATA.BET also broadened the scope of disciplines, adding 6 new games, such as Deadlock, Street Fighter 6, GeoGuessr, Teamfight Tactics, Hearthstone, Apex Legends, complementing client content with distinctive choices that amplified diversity and engagement.

 

Customer Support & Risk Management

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The company provides a seamless customer experience and robust Risk Management, continuing to deliver swift and practical assistance.

With an average response time of up to 5 minutes, the dedicated team remains extremely efficient, addressing client concerns promptly while maintaining the highest quality standards. Between Q2 and Q4, handled around 1,500 client requests and completed more than 150 technical tasks effectively and precisely, ensuring high-quality 24/7 support and maintaining consistent service standards.

This is due to our proprietary trading platform that enables the generation and customization of content – specifically, markets – to align precisely with each partner’s distinctive requirements while accommodating their existing settlement rules. This approach ensures a seamless transition to the solution, eliminating the need for adjustments or reconfiguration after working with a previous data provider.

DATA.BET’s Risk Management team efficiently handled over 1,700 client requests. Over time, the number of requests from long-term clients noticeably decreased. The team’s familiarity with clients’ audiences and operations reduces risks through proactive measures. By identifying patterns early, the team prevents issues, ensures smooth operations, reduces reactive interventions, and builds client trust while improving system efficiency.

In 2024, DATA.BET strengthened its presence in the esports betting industry by showcasing its solutions and engaging with audiences at premier exhibitions, immersing attendees into the vibrant world of esports. Moving into 2025, DATA.BET remains focused on leveraging this momentum to drive further success and prospects for everyone involved in esports betting.

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Week 3/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming has kick-started the year with the launch of Kraken’s Cove, its latest cluster pays game that can see players loot up to 10,000x their stake. At the core of the gameplay is Ship Wild, a special symbol that is present on every spin that moves closer to the central hot spot with each winning spin. Upon reaching the hot spot, it expands into a 2×2 to 5×5 Wild, with a multiplier that increases every time it contributes to a cluster win.

Relax Gaming sets sail into 2025 with the release of Kraken's Cove

GAMOMAT is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025. The game presents a classic 5×3 layout with 10 paylines and the possibility of two exciting Free Game levels. A shimmering gold-leafed book represents both the Scatter and Wild. An intriguing twist in the game involves the special Book Feature, where instead of ‘stamping’, the reels move up and down to uncover full stacks of bonus symbols.

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GAMOMAT set to release The Book Beyond 2: The Quest for the Cipher Stone

ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth andsuccess. The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets.

From Zero to Seven: ICONIC21's Slot Portfolio Expands Rapidly

Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games. When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.

Nolimit City resurfaces in the apocalyptic world of xWays Hoarder 2

Belatra Games has crafted an intriguing alchemical adventure slot titled Make it Gold. The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces.

Belatra releases alchemical adventure Make it Gold

Playson, the renowned digital entertainment supplier, guides players on an enchanted adventure in 3 Luxor Pots: Hold and Win, with the stylish new release offering bountiful opportunities to win via golden Bonus symbols, Scarab coins and the iconic Hold and Win bonus game.

Playson treats players to ancient treasures in 3 Luxor Pots: Hold and Win

 

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Feel the rhythm of the streets in Spin City Beats, the latest slot from in-demand provider Silverback Gaming. This is a highly volatile game where players come across infamous characters including a Rapper, DJ and Skater. These characters act as Expanding Wilds and have different triggers and rewards. When a single Rapper Wild appears on the board and the Boombox symbol is present, the Rapper Wild Expands to cover reel two.

 

Prepare to embark on an epic battle as Play’n GO releases Tower Quest Legacy, the much-anticipated sequel to Tower Quest. This 5×3 slot with 20 paylines invites players into a mystical realm where glowing flasks, powerful Wilds, and a towering dark fortress dominate the reels. With captivating mechanics and the chance to take on the Wizard in a thrilling card-based Bonus Battle, Tower Quest Legacy delivers an unforgettable fantasy experience.

Play’n GO unleash the power of the dark tower!

 

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Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper. Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.

Push Gaming blends legacy success with good fortune in Dragon Hopper

 

Pack your safe cracking tools and get ready to raid a maximum-security vault for precious gems worth up to 3,000x the bet in Ruby Robbery – the exciting heist-themed slot from Twin Win Games that marks the studio’s third release via the SwinttStudios programme. A five-reel, 50-payline title with a medium level of volatility, Ruby Robbery takes place in a heavily fortified strongroom and features all manner of treasures among its high-value symbols, with golden crowns, Fabergé eggs and piles of cash all accounting for the base game’s biggest prizes.

SwinttStudios’ Twin Win Games cracks the code for massive wins in Ruby Robbery

 

Booming Games are lighting up the world of online casinos once again, turning up the heat with the January launch of the brand new Wild Wings of Phoenix DELUXE. Booming’s Wild Wings of Phoenix slot is legendary in its own right, but this sizzling sequel rises from the flames to deliver something truly iconic. This 5×3 reel, 20-payline game reaches new heights, following the Aztec theme of its popular predecessor – while delivering more features than ever before.

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ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer. The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature.

ELA Games Unveils Mythical New Game, Cash of Egypt — Demo Now

 

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