Nuvei Corporation announced that it has been selected by Delaware North’s interactive gaming division to power deposits and payouts for Betly, its online real-money casino and sports betting brand. Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio in the US.

This partnership enhances the player experience at the checkout, streamlining both the deposit and payout processes for Betly customers across their online casino and sports betting profile. Delaware North is leveraging Nuvei’s local acquiring capabilities in the US to accept card payment deposits and enable all the relevant payout methods players demand, including real-time account-to-account transactions via Nuvei’s industry-leading Instant Bank Transfer product.

Todd San Jule, general manager for Delaware North’s interactive gaming division and Betly, said: “Providing a seamless and secure iGaming cashier experience is crucial for our customers’ satisfaction and our business growth. By partnering with Nuvei, we’re able to offer our players a wide range of deposit options and swift payouts across all our online casino and sports betting brands. This collaboration aligns with our commitment to delivering top-tier gaming experiences and positions us to better serve our customers in the competitive U.S. iGaming market.”

Philip Fayer, Nuvei Chair and CEO, added: “We’re thrilled to partner with Delaware North, one of the premier brands in the hospitality and gaming industry in the US. This collaboration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers by enhancing the end user experience in the rapidly evolving iGaming market, further solidifying our position as a global leader in this arena.”

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Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.

Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate license partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.

“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North. 

“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said.

Responsible Gaming

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Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.

With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalized messaging for those exhibiting at-risk behavior.

Delaware North has also partnered with Birches Health, a leading national behavioral addiction program providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customized behavioral health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counselors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.

The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Storefor Android and on desktop at oh.betly.com.

Additional Features

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Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimized experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.

Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimized suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.

Quick Custom Intelligence (QCI), a pioneer in innovative data solutions, is thrilled to announce a strategic agreement that deepens our partnership with global hospitality and entertainment company Delaware North.

QCI Host – Elevating Data Intelligence for Delaware North and Beyond

The latest addition to the QCI platform, QCI Host, promises to usher in a new era of data-driven excellence for Delaware North’s gaming division. This state-of-the-art module will empower us to harness the full potential of Delaware North’s data, facilitating smarter decision-making, optimizing customer experiences, and driving innovation across their operations.

Tarese Brown, Vice President of Player Development for Delaware North’s gaming division, expressed her enthusiasm for this partnership:

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“We are truly excited about the expanded capabilities that QCI Host brings to our operations. QCI has been an invaluable partner in helping us unlock the power of data, and this latest addition takes our data intelligence to a whole new level. With QCI Host, we are better equipped to enhance the guest experience and drive strategic decisions that will shape the future of Delaware North’s gaming division.”

QCI Data Lake and Data Warehouse – The Foundation of Success

Central to QCI’s unparalleled offerings is our robust data lake and data warehouse, which provide the secure and data-curated environment on which the QCI platform is built. This solid foundation ensures the reliability, scalability, and security of the data-driven solutions we provide. Delaware North can confidently build upon this foundation for years to come.

Dr. Ralph Thomas, Chief Executive Officer of QCI, commented on the significance of this foundation: “At QCI, we believe that the strength of our solutions lies in the strength of our foundation. Our data lake and data warehouse are the bedrock upon which we create data-driven excellence. We’re thrilled to see Delaware North leverage this foundation to drive innovation and success in their gaming operations. This partnership exemplifies our commitment to delivering cutting-edge technology that empowers our clients. QCI remains dedicated to our mission of transforming data into actionable intelligence. We look forward to the continued success of our partnership with Delaware North and the limitless possibilities that lie ahead.”