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SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision
SOFTSWISS, a leading tech provider of iGaming software, announces its participation in ICE Barcelona 2025, a landmark event in the global iGaming calendar. The exhibition will take place in its new location, Barcelona, from 20 to 22 January, kicking off the year’s journey across the iGaming ocean.
With its relocation from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors.
SOFTSWISS comes to Barcelona with its new creative concept: ‘Hungry for success? Dive in with SOFTSWISS’. The idea is brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Sharks do not just go with the flow, they lead. Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming.
SOFTSWISS will highlight all the updates of its award-winning product portfolio, including the three most recent solutions:
- Lotto Software: a solution that enables betting on over 300 popular lottery draws worldwide.
- Retail Betting Solution: a platform for diverse offline betting activities, including sports, horse racing, lotteries, and casino games.
- Horse Racing Module: a feature within the SOFTSWISS Sportsbook that enables flexible fixed-odds betting with customisable features like race cards, silks, and diverse bet types.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his excitement: “ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs, and share our vision for the future of iGaming. The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content. The company is stepping to the next level by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
Partners, clients, and industry professionals can book a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision appeared first on European Gaming Industry News.
BetBlocker the internationally recognised safer gambling organisation has confirmed that it will be using its presence at ICE Barcelona to unveil a Catalan version of the app which provides a free, anonymous, accessible, and robust gambling-blocking tool that helps consumers to control their gambling behaviour.
Providing some background to the launch Pedro Romero Chief of SG Partnerships at BetBlocker explained: “The Catalan version has been designed to be culturally sensitive and is distinct from the Spanish version.
“We were fortunate to work closely with Dr. Laura Maldonado, a Catalan gambling and gaming expert, who helped ensure that the translation and adaptation went beyond language. Her insights were crucial in tailoring the tool to reflect local values, idiomatic expressions, and cultural nuances.
“The Catalan version isn’t just a translation—it’s been created with the specific needs of Catalonia’s population in mind, ensuring it feels intuitive and relatable for users.”
Romero believes that aligning the launch with ICE Barcelona was a natural fit underscoring BetBlocker’s commitment to Catalonia. He stated: “Given that ICE is hosted in Barcelona from this year, we felt it was a meaningful way to acknowledge the cultural richness of Catalonia and support the local community with a fully accessible version of BetBlocker in their native language.
“In 2024 we were fortunate enough to receive funding from the sponsors of the ICE Consumer Protection Zone which has subsequently been rebranded the Sustainable Gambling Zone.
“We utilised that donation to help fund the Catalan version of the app, so there’s a perfect symmetry to the highly positive relationship that we enjoy with the team at Clarion Gaming and specifically with ICE Barcelona.”
Looking ahead to ICE Barcelona BetBlocker is focussed on building strong collaborations with local organisations, including charities, support services, and gambling operators.
Pedro Romero confirmed: “Our aim is to ensure that the tool becomes widely available to anyone in Catalonia who might need it, whether directly or through partner organisations.
“By establishing these partnerships, we hope to create a sustainable impact and demonstrate the value of accessible, localised solutions in promoting safer gambling practices. This launch is just the beginning—we’re eager to see how we can work together to support local communities further.”
The post BetBlocker select ICE Barcelona for launch of Catalan version of safer gambling tool appeared first on European Gaming Industry News.
DATA.BET, a global esports betting solution provider, announces a new partnership with Turbo Stars, a prominent B2B platform operating across the world.
Known for its comprehensive and adaptable products, DATA.BET will equip Turbo Stars with a complete sportsbook package to help their partners excel in competitive markets. Through this collaboration, Turbo Stars will integrate DATA.BET’s robust betting solution, including:
- Odds Feed, covering 60+ sports disciplines, providing extensive market coverage.
- MTS (Managed Trading Services) to combine AI-powered risk management with expert oversight to maximize profits while minimizing risks.
- Widgets and Esports Bet Builder for dynamic tools designed to increase user engagement and operator revenue.
- Streaming Videos to deliver high-quality live content for an engaging betting experience.
DATA.BET’s accurate and versatile offerings, optimized for seamless integration and growth, will enable Turbo Stars to deliver tailored solutions that meet the needs of diverse audiences.
“Turbo Stars is a platform that values reliability and flexibility, making them an ideal partner,” said Otto Bonning, Head of Sales at DATA.BET. “With our comprehensive sportsbook solution, we are confident this collaboration will help the platform and its partners achieve outstanding results.”
Turbo Stars also expressed enthusiasm for the partnership, emphasizing DATA.BET’s capabilities and support. “With their advanced sportsbook tools and tailored guidance, we’re excited to deliver exceptional experiences to our clients and end users,” said Alex Kozachenko, CPO at Turbo Stars.
The post DATA.BET and Turbo Stars Align for Success appeared first on European Gaming Industry News.
Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
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