Connect with us
meridianbet-2024-annual-conference:-a-year-of-nasdaq,-ai-transformation-and-vision meridianbet-2024-annual-conference:-a-year-of-nasdaq,-ai-transformation-and-vision

Latest News

Meridianbet 2024 Annual Conference: A Year of NASDAQ, AI Transformation and Vision

Published

9 months ago

on

Reading Time: 2 minutes

 

As 2024 draws to a close, Meridianbet held its eagerly awaited Meridianbet 2024 Annual Conference, a celebration of a year marked by transformation and growth.

The event, set against a backdrop of remarkable milestones, brought together leaders, partners, and teams from around the world. It was a moment to reflect on the year’s achievements, share critical insights, and chart an ambitious path forward, laying the foundation for even greater success in 2025.

 

Reflecting on 2024: A Transformative Year

In his opening address, Mr Zoran Milosevic, the Group CEO, described 2024 as a “turning point” for Meridianbet. This sentiment resonated throughout the conference, with several key milestones underscoring the company’s evolution:

Integration into Golden Matrix Group: Joining the ranks of NASDAQ-listed Golden Matrix Group (GMGI) was a pivotal moment, elevating Meridianbet to the globally highest level of visibility and credibility.

  • AI Product Rollout: Dubbed the “Year of AI,” 2024 saw the deployment of cutting-edge artificial intelligence technologies, placing Meridianbet among the top 5% of companies worldwide with proprietary tech that drives market differentiation
  • A New Software Platform: The launch of a state-of-the-art software platform enabled a seamless and engaging customer experience, aligning with the company’s mission to lead through innovation
  • Breakthroughs in CRM: Significant advancements in customer relationship management ensured Meridianbet could anticipate player needs more effectively, bolstering loyalty and satisfaction
  • Global Market Expansion: Entry into new markets, including the USA, Brazil, South Africa, and Kenya, demonstrated Meridianbet’s ambition to become a global leader in gaming and betting

 

Key Themes Discussed

The conference also served as a platform to discuss key industry trends and strategies. Speakers addressed a range of topics, offering insights into Meridianbet’s approach to maintaining momentum while navigating an ever-changing market landscape.

  • Compliance and Responsibility: Emphasizing the importance of adhering to and exceeding regulatory standards, Meridianbet continues to prioritize responsible gaming practices as a cornerstone of its operations
  • Meridianbet’s Global PR Narrative: The company’s NASDAQ listing amplified its story on a global scale—how strategic storytelling helps position Meridianbet as a trusted and innovative leader
  • Customer-Centric Innovation: Sessions focused on Meridianbet’s approach to enhancing player experiences, from personalized bonuses to gamification strategies designed to foster engagement and loyalty
  • Meridianbet and Crypto: As cryptocurrency adoption grows, Meridianbet explored opportunities to integrate modern payment options into its platform, ensuring relevance in a rapidly evolving digital economy
  • Expanse Studios Milestones: The company’s in-house development team celebrated a year of creative success, with new titles that showcased their ability to innovate and captivate audiences
  • IT Infrastructure and Software Development: A cornerstone of Meridianbet’s 2024 success was the overhaul of its IT infrastructure and the launch of a next-generation software platform. This was the story of how the new Atlast platform not only optimized operational efficiency but also provided a superior experience for players
  • AI Product Rollout: The highlight of the year was the implementation of AI-driven solutions that redefined the gaming experience, making it more intuitive, engaging, and personalized

 

The post Meridianbet 2024 Annual Conference: A Year of NASDAQ, AI Transformation and Vision appeared first on European Gaming Industry News.

Related Topics:
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

BetMGM

BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

Published

36 minutes ago

on

September 2, 2025

By

betmgm-unveils-first-major-corporate-brand-repositioning-with-“make-it-legendary”-campaign

 

BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.

“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.

Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.

The post BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

Unearth ancient treasures in Relax Gaming hit Bill & Coin 2: Mummy Mischief

Published

36 minutes ago

on

September 2, 2025

By

unearth-ancient-treasures-in-relax-gaming-hit-bill-&-coin-2:-mummy-mischief
Reading Time: < 1 minute

 

Relax Gaming, the iGaming aggregator and supplier of unique content, is bringing back its favourite double act in Bill & Coin 2: Mummy Mischief, an Ancient Egyptian adventure packed with new features, huge win potential, and a dash of mischievous charm.

Players will join Bill & Coin as they search for the treasures of the pharaohs, with the chance to win up to 15,000x their bet. Classic gameplay elements from the original Bill & Coin return, enhanced with exciting new features such as big coin wins and a wild feature present by the new loveable Dicey dog character.

The action is centred around three unique bonus features, Sticky Coins, Multiplier Ladder, and the Book Bonus, alongside an all-new Super Bonus that combines every feature into one epic, chaotic, high-potential experience.

Landing three Bonus symbols triggers the Bonus Pick, allowing players to choose their preferred feature. The Super Bonus is activated when one of those symbols is a Super Bonus icon, bringing together sticky coins, multiplier boosts, expanding book symbols.

Bill & Coin 2 Mummy Mischief offers a balanced mix of frequent wins and big payout potential and is set to be a worthy contender for Relax Gaming’s biggest release of the Year.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Bill & Coin has always been a fan favourite, so we knew their return had to be bigger, bolder, and packed with more features than ever before.

“Bill & Coin 2: Mummy Mischief blends classic gameplay with fresh mechanics like the Super Bonus to create a thrilling and highly rewarding slot experience. We are confident it will be one of our standout releases this year.”

The post Unearth ancient treasures in Relax Gaming hit Bill & Coin 2: Mummy Mischief appeared first on European Gaming Industry News.

Continue Reading

Latest News

XGENIA Launches World’s First AI-Native iGaming Development

Published

36 minutes ago

on

September 2, 2025

By

xgenia-launches-world’s-first-ai-native-igaming-development
Reading Time: < 1 minute

 

XGENIA, the AI development powerhouse redefining how apps, games, and interactive experiences are built, announced the launch of XGENIA Labs, the world’s first AI-native incubator program for emerging game studios and AI-powered startups, with sponsor applications now open.

Powered by the unique AI technology, integrated iGaming loop mechanics, and node-based tools of the XGENIA platform, XGENIA Labs gives startups the foundation to build, test, and scale AI-powered games and applications faster than ever before.

Why It Matters for Sponsors

XGENIA Labs is designed not just for startups, but for strategic partners and sponsors looking to shape the future of AI-native development in iGaming.

Sponsors benefit from:

  • 🎯 Early access to high-potential teams and deal flow
  • 🎮 Influence over the next wave of AI-powered game development
  • 💡 Brand visibility across program events, Demo Day, and media
  • 📈 Preferential investment rights and equity opportunities

Industry Leadership & Mentorship

The program will be curated by Ali Storm, SiGMA World Event Manager, Co-Founder of Fight Talk, and a respected networking expert in iGaming and interactive entertainment. Storm is supported by a growing network of mentors, advisors, and facilitators across AI, gaming, and investment, who will guide each cohort through development, scaling, and fundraising.

“As Program Director, my goal is simple,” said Storm. “By combining XGENIA’s cutting-edge tools with mentorship and capital access, we’re creating the perfect launchpad for the next generation of AI-native studios.”

Strengthened Commercial Team

The launch of XGENIA Labs comes as XGENIA strengthens its leadership with the appointment of Monika Flores Martin as Chief Sales Officer, reinforcing its commitment to commercial growth and strategic partnerships.

Call for Entries

Recruitment for the first XGENIA Labs cohort begins in September, running October–January and culminating in Demo Day at ICE Barcelona, January 2026.

Sponsors, startups, and investors can learn more at https://xgenia.ai/labs.

The post XGENIA Launches World’s First AI-Native iGaming Development appeared first on European Gaming Industry News.

Continue Reading

Trending