The company deploys data-driven gamification technology to strengthen competitive positioning and accelerate long-term profitability

Meridianbet, a subsidiary of publicly-traded Golden Matrix Group, today announced the launch of Meridian Missions, a player reward system designed to increase user engagement and spending across its global betting and casino operations.

The platform turns regular betting activity into a points-based game where players unlock rewards by completing specific actions like making deposits or playing featured games.

Direct Impact on Revenue Metrics

The three-tier system – Bronze, Silver, and Gold – creates clear spending incentives. Players earn points through deposits, game play, and cross-product usage, with higher tiers offering better rewards including free spins, sports bonuses, and merchandise. The structure is designed to increase both session frequency and average spend per user.

This move represents a direct play on improving unit economics. Customer acquisition costs in iGaming have risen sharply, making retention-focused initiatives like Missions critical for maintaining healthy margins. The system also provides new data points for understanding player behavior and preferences.

Building on Proven Infrastructure

Missions runs on Meridianbet’s latest generation Atlas platform, which already handles over 110,000 betting events monthly across 25+ markets. The company has been operating since 2001 and previously launched an AI-powered bet and casino recommendation system that demonstrated its ability to innovate within the technical constraints of real-money gaming.

The timing aligns with broader industry trends toward gamification, as operators look beyond traditional sports betting and casino games to maintain user interest. Unlike pure-play gaming companies, Meridianbet’s approach integrates rewards directly with real-money wagering, creating a hybrid model that could prove more sustainable than standalone loyalty programs.

Market Context and Growth Strategy

The iGaming sector continues to expand globally, but with increasing regulatory scrutiny and market saturation in key regions. Meridianbet’s focus on engagement over pure acquisition reflects industry-wide recognition that sustainable growth requires deeper relationships with existing customers rather than constant new player recruitment.

The company’s geographic footprint across Europe, Africa, and Americas provides natural expansion opportunities for the Missions platform. Additional features planned for the coming weeks include account verification rewards, birthday bonuses, and referral programs – all designed to create more touchpoints between the brand and its users.

Expansion Timeline

Over the next several weeks, Meridianbet plans to add new account verification reward models, even more creative birthday and anniversary bonuses, active day tracking, and referral incentives. These additions will create more frequent engagement opportunities while providing additional data on player preferences and behavior patterns.

The Missions platform launch represents the latest step in Meridianbet’s evolution from a traditional betting operator to a comprehensive entertainment provider focused on long-term customer relationships.

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced a partnership with Torrero, a casino and sportsbook platform aggregator.

Through this strategic collaboration, Inspired’s acclaimed portfolio of games is now live on the Torrero platform, expanding its reach across regulated markets including the United Kingdom, Estonia and Mexico.

The rollout includes Inspired’s most successful slot titles such as the enduring fan-favourite Gold Cash Free Spins™, the iconic Cops ‘n’ Robbers Bigger Big Money™, and the recent smash hit Golden Winner Grand Chance™. Inspired’s growing portfolio of titles offers curated blend of time-tested classics, seasonal favourites and fresh, high-impact releases designed to engage and retain players across diverse markets.

This collaboration marks another significant milestone in Inspired’s continued global expansion and reaffirms its focus on building strong, scalable partnerships that drive growth in key territories. By joining forces with Torrero, Inspired aims to captivate new audiences while further solidifying its leading presence in the competitive iGaming landscape.

Claire Osborne, Vice President at Inspired Entertainment, said: “We’re excited to partner with Torrero to bring our diverse games portfolio to new audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and performance. This collaboration will deliver exceptional entertainment experiences to Torrero’s operator network and their players worldwide.”

Aleksei Tolstov, Head of Business Development at Torrero, added: “Partnering with top-tier content providers like Inspired is central to our growth strategy. Inspired’s compelling, high-quality games add tremendous value to our platform, and we look forward to building on this relationship as we continue to deliver best-in-class iGaming entertainment to our customers.”

From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.

This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.

An Evolving Format to Match Industry Needs

The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.

In addition to these zones, the event will host two specialist summits:

• Affiliate Leaders Summit
• Payment Expert Summit

These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.

A Multi-Stage Conference Agenda

The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:

• Application and implementation of Web3.0, AI, Blockchain and other booming technologies
• Player protection and responsible gaming
• Evolving regulation and compliance in Global & Emerging markets
• Payment solutions and financial innovation
• Advances in iGaming and casino tech
• Affiliate strategies and performance marketing

Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.

Beyond the Sessions: Networking and Media Infrastructure

To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.

SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.

Evenings of Connection: Networking Events & Infinity Lisbon Closing Party

SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.

The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.

On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:

• The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
• The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
• And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner

The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.

From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.

For full details, visit the official event site: sbcevents.com/sbc-summit