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Playson spreads festive charm with launch of Merry Money Month Christmas campaign
Playson, the accomplished digital entertainment supplier, has launched its biggest-ever Christmas takeover, offering players more ways to win before the end of the year.
The Merry Money Month promotion will run alongside Playson’s Non-Stops Drops and Races 6KK, boasting a mammoth €1,000,000 prize pool across every day of December, exclusively featuring the studio’s trio of festive releases, Jingle Coins: Hold and Win, Merry Giftmas: Hold and Win, and 25 Cookies: Hit the Bonus, which offers the player-favourite series’ largest gamefield to date.
A collection of dynamic activations will give operator partners to appeal across all player segments, with three VIP tournaments awarding up to €250,000.
The ever-popular Daily Short Races, a mainstay for Playson’s network campaigns, will also run throughout Merry Money Month, offering players fresh chances to win €25,000 each day courtesy of resetting leaderboards, which have the power to strengthen player retention and acquisition levels.
The latest launch from Playson underlines the studio’s ambitions to deliver more for partners and players via innovative and captivating promotions, in addition to its industry renowned slots portfolio.
Michael Tadross at Playson, said: “We are delighted to launch our final network promotion of the year, concluding 2024 in style with a thrilling series of tournaments and races for players to enjoy across our highly anticipated Christmas releases.
“At Playson, delivering more through constant innovation is our core goal and we are confident Merry Money Month, incorporating a stunning total €1,000,000 prize pool across 13,500 prizes, will allow our players to enjoy the festive season in a unique way.”
The post Playson spreads festive charm with launch of Merry Money Month Christmas campaign appeared first on European Gaming Industry News.
Brais Pena Sanchez
Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch
Kambi will supply its leading online Turnkey Sportsbook to Stake in selected markets, with first launch in regulated Brazil recently completed
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.
Founded in 2017, Stake, part of the Easygo group, has quickly established itself as a significant global player and was recently ranked in the top 20 of the EGR Power 50 list. With an ambition to expand its global footprint, Stake has turned to Kambi, the leader in regulated sports betting.
The Turnkey Sportsbook partnership is already underway following the launch of Stake’s real-money, Kambi-powered sportsbook in the recently regulated market of Brazil. The agreement also enables Stake to leverage Kambi’s Turnkey Sportsbook in additional regulated markets around the globe.
Werner Becher, Kambi Group Chief Executive Officer, said: “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake. Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”
Brais Pena Sanchez, Easygo Chief Strategy Officer, added: “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion. Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”
The post Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch appeared first on Gaming and Gambling Industry in the Americas.
BetPlay
EGT Digital’s top-performing titles are live on the leading Colombian betting site Betplay
EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.
They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”
Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”
Brazil
WA.Technology makes its debut in Brazil’s regulated market
WA.Technology, the award-winning B2B iGaming solutions provider, has announced it will power leading authorised operators in Brazil after the company received technical standards certification from GLI (Gaming Laboratories International), an approved testing house, against the technical standards outlined by Brazil’s regulator.
GLI’s technical standards certification ensures that WA.Technology complies with the Brazilian regulatory requirements, demonstrating its position as the go-to B2B partner for licensed operators looking to excel in the Brazilian market.
WA.Technology’s authorised partners will gain access to WA.Technology’s cutting-edge platform and innovative technology, enabling them to deliver highly personalised, localised, and exciting experiences to bettors across Brazil.
As well as working alongside GLI to obtain the necessary certifications, WA.Technology has a fully operational team based in Brazil in preparation for its future market expansion. This allows the platform provider to remain in tune with ongoing market needs and regulatory developments, as well as enhancing its capabilities to deliver real-time support to operators in Portuguese – adding an additional layer of localisation to its product suite.
Brazil is anticipated to be one of the largest gambling markets in the world. Reports from H2 Gambling Capital suggest that Brazil’s sports betting and gaming market is projected to reach US$10bn (R$47.2bn) in GGR by 2029.
Waldir Marques, Director of Regulatory Affairs LatAm at WA.Technology, celebrated the company’s entry into Brazil: “Receiving the platform certification from GLI is an incredibly important milestone for WA.Technology; this is a testament to our commitment and determination to meet even the highest standards of regulatory compliance as required by the Brazilian market.”
“WA.Technology has unmatched levels of local expertise, enabling us to become one of the market’s most prominent platform providers – with a reputation for excellence. WA.Technology is here to support our partners in navigating regulations and pursuing new growth across Brazil, ensuring they have all the tools they need for long-term success.”
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