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BETBY Launches “MAKE YOUR MOVE” Campaign Featuring Magnus Carlsen

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BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.

By partnering with Magnus Carlsen as the face of “Make Your Move”, BETBY seeks to motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner. In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that secures victory, symbolizing the thoughtful decision-making required for success in the iGaming world.

Pierre Pulis, Head of Marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with BETBY’s mission. As a five times Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape. With Magnus as the face of our ‘Make Your Move’ campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”

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Compliance Updates

Vixio Appoints Christian Erlandson as New Chair of the Board

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Vixio, a leading provider of regulatory intelligence solutions, today announced that Christian Erlandson has been appointed as Chair of the board. Effective immediately, Erlandson succeeds Gehan Talwatte, who served as Chair for the past two years. He brings a wealth of experience in executive leadership, strategy and innovation, making him a valuable addition to the company as it continues to pursue growth and long-term success.

“I am honoured to join Vixio as Chair and excited to contribute to the company’s continued success and growth,” said Christian Erlandson. “Vixio’s commitment to the RegTech space, combined with its innovative AI-driven platform that enhances data insights and streamlines workflows, positions the company as a leader in regulatory intelligence. I look forward to helping steer Vixio through this exciting period of innovation and expansion, delivering impactful solutions for our customers, future customers, and employees alike.”

Christian Erlandson brings over 30 years of senior leadership experience in the data and analytics sector, with a proven track record of driving growth and innovation. He has played key roles in high-growth companies and held prominent leadership positions, including CEO of Dun & Bradstreet UK, Managing Director at Thomson Reuters, Chief Commercial Officer at GfK, and CEO of Automotive Transformation Group. Throughout his career, Christian has led successful digital transformations, spearheaded product development initiatives, built high-performing teams, and leveraged data-driven insights to deliver exceptional results for clients.

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Erlandson continues to serve as an advisor to Spotlio and currently holds the position of CEO at TNW (a Financial Times Company), reporting to the Financial Times Board. As a seasoned entrepreneur and CEO, Christian has a proven track record of driving transformational change in both scale-ups and well-established blue-chip organisations.

“We are delighted to welcome Christian to Vixio, and extend a heartfelt thanks to Gehan for his invaluable contributions to support Vixio’s expansion over the past two years,” says Mike Woolfrey, CEO Vixio. “Christian’s extensive leadership experience, strategic vision, and commitment to fostering innovation will be instrumental as we continue to strengthen our position as a leader in the RegTech market.”

Vixio was acquired in December 2022 by Perwyn, a European private equity investor, to enhance and increase the product offering and geographic coverage whilst maintaining and enhancing its leading reputation as the go to provider for regulatory intelligence in both the payments and gambling market. In his new role as Chair at Vixio, Erlandson’s industry experience and leadership will support Vixio’s continued growth in the payments and space with new products being brought to market to deepen its existing portfolio, as well as its expansion into the wider financial services industry and into new territories.

“Christian’s exceptional track record of driving growth and delivering value to stakeholders makes him the perfect leader to guide Vixio into its next phase of success,” says Gurinder Sunner, Partner at Perwyn. “We are confident his leadership will strategically position the company for continued growth in payments and gambling, as well as long-term success as we expand further into financial services. I look forward to the exciting opportunities that lie ahead under his chairship.”

Christian’s appointment comes at the perfect time as the business cements its position as an award-winning leader in the RegTech space.

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Compliance Updates

New Jersey State Athletic Control Board Adopts Sports Betting Policy

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The New Jersey State Athletic Control Board (SACB) announced that it has recently adopted an updated sports betting policy for all licensees, officials, and employees.

Effective immediately, the policy prohibits unethical betting practices and reinforces the commitment to maintaining fairness and public trust in combative sports, including boxing, wrestling, extreme wrestling, kick boxing, and combative sports exhibitions, events, performances, and contests.

“With this action, we are safeguarding the integrity of combative sports events. By implementing these standards, we are sending a clear message that unethical behavior will not be tolerated in New Jersey’s combative sports industry,” said SACB Commissioner Larry Hazzard Sr.

The policy applies to board officials, such as inspectors, timekeepers, judges, referees, and physicians; board members, including the chairman; and board employees, such as the commissioner and deputy commissioner. Promoters, participants, and their agents are also encouraged to adopt integrity policies in line with these standards.

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Key policy provisions include those related to betting restrictions, prohibited conduct, training, and enforcement, among others:

• Officials, members, and employees are prohibited from betting on any combative sports event, both within New Jersey and globally. Legal betting on non-combative sports is allowed, provided it complies with local laws. Board employees must register with the Division of Gaming Enforcement (DGE) before placing such bets in New Jersey.

• All forms of illegal betting, including through unauthorized platforms, are strictly prohibited.

• Prohibited conduct includes match fixing and acting on or spreading insider information.

• Board personnel are prohibited from working for sportsbooks or their affiliates.

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• Promoters and participants, along with their agents and managers, must refrain from betting on combative sports events held in New Jersey or engaging in any actions that compromise the integrity of performances.

• All stakeholders, including board officials, members, employees, promotors, participants, agents, managers and seconds, are obligated to report any violations of this policy to the SACB Commissioner immediately.

• Board personnel are required to undergo training and acknowledge this policy.

• Violations may result in disciplinary actions, including fines, license suspensions, or revocation.

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Delaware North

Delaware North Chooses Nuvei to Power Payments for Online Gaming and Sports Betting

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Nuvei Corporation announced that it has been selected by Delaware North’s interactive gaming division to power deposits and payouts for Betly, its online real-money casino and sports betting brand. Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio in the US.

This partnership enhances the player experience at the checkout, streamlining both the deposit and payout processes for Betly customers across their online casino and sports betting profile. Delaware North is leveraging Nuvei’s local acquiring capabilities in the US to accept card payment deposits and enable all the relevant payout methods players demand, including real-time account-to-account transactions via Nuvei’s industry-leading Instant Bank Transfer product.

Todd San Jule, general manager for Delaware North’s interactive gaming division and Betly, said: “Providing a seamless and secure iGaming cashier experience is crucial for our customers’ satisfaction and our business growth. By partnering with Nuvei, we’re able to offer our players a wide range of deposit options and swift payouts across all our online casino and sports betting brands. This collaboration aligns with our commitment to delivering top-tier gaming experiences and positions us to better serve our customers in the competitive U.S. iGaming market.”

Philip Fayer, Nuvei Chair and CEO, added: “We’re thrilled to partner with Delaware North, one of the premier brands in the hospitality and gaming industry in the US. This collaboration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers by enhancing the end user experience in the rapidly evolving iGaming market, further solidifying our position as a global leader in this arena.”

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