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Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay

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As ProgressPlay marks its 12th anniversary, the company reflects on a journey defined by resilience, innovation, and remarkable leadership. At the heart of this transformation is Marina Nahhas, whose inspiring career trajectory exemplifies ProgressPlay’s core values of excellence and customer focus.

Marina Nahhas joined ProgressPlay in 2016, stepping into the dynamic iGaming industry with a passion for building relationships and driving results. Her expertise in customer service, team building, and strategy quickly became apparent, earning her recognition and steady promotions within the company.

By 2019, Marina took on a pivotal role in the B2B division, a move that not only marked a milestone in her career but also set the stage for ProgressPlay’s rapid growth. Her transition into B2B sales and account management brought a fresh vision to the company, reinforcing its position as a trusted partner for online gaming operators.

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Marina’s tenure in B2B has been marked by outstanding achievements. Between 2019 and 2023 as Head of Sales, she led the addition of over 90 new brands to ProgressPlay’s platform, a testament to her ability to identify opportunities, onboard new partners, and foster long-term loyalty.

Her strategic initiatives underpinned several groundbreaking innovations that solidified ProgressPlay’s industry leadership:
Standalone Platform Services: Offering unparalleled flexibility for clients to customise their offerings.
Compliance Leadership: Navigating the complexities of regulatory landscapes to ensure safe and legal operations globally.
Enhanced Gamification Features: Boosting player engagement with innovative tools such as points, badges, and rewards.

In 2024, Marina stepped into the role of Head of B2B Sales & Marketing, cementing her status as a trailblazer in the iGaming industry. Her responsibilities now extend to managing a global sales pipeline, negotiating partnerships, and representing ProgressPlay at flagship events such as ICE London, SiGMA Asia, and SiGMA Europe.

With Marina’s guidance, ProgressPlay has not only expanded its portfolio to include thousands of games but also refined its reputation for delivering tailored solutions that empower its clients to succeed.

Marina’s journey from a VIP Account Manager to a pivotal leadership role showcases her resilience and dedication. Her Master’s degree in Medical Microbiology from Queen Mary University of London has equipped her with a sharp analytical mindset, further enhancing her ability to strategise and lead.

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Marina’s philosophy centres around empowering ProgressPlay’s partners, fostering trust, and ensuring operational excellence. Her unwavering commitment has made her a linchpin in ProgressPlay’s continued success and a source of inspiration for colleagues and industry peers alike.

As ProgressPlay celebrates this milestone, the company looks to the future with optimism. With Marina Nahhas at the helm of its B2B division, the company is poised to maintain its upward trajectory, staying ahead of industry trends and driving innovation.

“Innovation, integrity, and customer focus are at the heart of everything we do,” Marina says. “ProgressPlay’s journey is only just beginning, and I’m excited to continue driving our growth alongside our amazing team and partners.”

As ProgressPlay celebrates its anniversary, it does so with gratitude for the visionary leaders who have shaped its story and excitement for the opportunities that lie ahead.

Reflecting on Marina’s contributions, Itai Loewenstein, ProgressPlay’s CEO, shared, “With Marina Nahhas steering ProgressPlay’s B2B future, the company is well-positioned to remain a dominant force in the ever-evolving iGaming industry.”

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The post Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay appeared first on European Gaming Industry News.

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Grand Slam Track™ announces Stats Perform as exclusive global data and betting rights provider

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Grand Slam Track™, the new global home of professional track competition, launched by four-time Olympic Champion Michael Johnson, announced it has selected global sports AI, tech and data leader Stats Perform as its exclusive global data and betting rights distributor and integrity partner. 

Grand Slam Track™ is the premier global professional track league, featuring head-to-head matchups between the fastest stars in the sport. Every detail has been designed to unlock the sport’s full potential of storytelling, personalities, and gamification for broadcast and commercial partners and most importantly, for track stars and fans. 

Amongst increased prize money, contracted racers, and many other innovations designed to elevate the profile of track racing, only one event will take place at a time at each Slam. The Slams will be broadcast live on linear TV and streaming and across licensed sportsbooks. Together these initiatives are expected to create unprecedented fan affinity and attention for the racers and rivalries.  

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Stats Perform is a trusted partner to many of the world’s highest-profile professional men’s and women’s sports organizations, with a deep expertise in collecting, creating, and distributing trusted, premium sports data, AI technology, and news and video content to maximize fan and bettor engagement, as well as supplying integrity services across the world of professional sport. 

“We’re delighted to partner with a world leader like Stats Perform to help us bring track to more fans across the globe,” said Michael Johnson, Commissioner of Grand Slam Track™.

“We look forward to setting a new standard for our sport with Stats Perform’s extensive network of trusted media and betting partners, eye-opening technology, and their true passion for the power of sport to unify and entertain. After helping leagues like the Premier League, WTA, La Liga and more build their audiences, we’re excited for them to do the same with Grand Slam Track™,” he added. 

“This partnership with Stats Perform is important for Grand Slam Track and the entire sport for a few reasons,” said Steve Gera, President of Grand Slam Track. “In addition to co-investing into the development of data and betting infrastructure for the sport, Stats Perform is also ensuring that all of our athletes, partners, and stakeholders enter this space with the highest level of knowledge, education, and integrity. They will be an important asset to the large investment our league is making into this sport.”

“MJ and the Grand Slam Track™ team have created something with astonishing entertainment and commercial potential for men’s and women’s track athletics, built upon his decades of unique experience on all sides of the spectrum, as a racer, as a media professional, and as an entrepreneur,” explained Carl Mergele, Chief Executive Officer at Stats Perform.  

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“Everyone at Stats Perform is honored to have been selected as Grand Slam Track™’s exclusive data and betting streaming rights provider. We are excited to help them realize their vision of lifting the stories and personalities of track racing to their rightful positions in the hearts and minds of fans and bettors globally,” he said.

Grand Slam Track™ will host four Slams taking place this year between April and June in Kingston, Jamaica, Miami at Miramar, Philadelphia, and Los Angeles. 96 contracted men’s and women’s star athletes will race over three action-packed hours, across 12 event groups for three consecutive nights. All four Grand Slam Track events will be streamed live in the U.S. on Peacock, including exclusive coverage of Slam Fridays, with the CW Network providing broadcast coverage of Slam Saturdays and Sundays. International broadcast information will be announced soon.

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Legion Gold Victory! Marches onto the Reels

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The golden eagle of Rome soars once more as Legion Gold Victory! joins the ranks of Play’n GO’s thrilling slot portfolio. Set against the grandeur of the Roman Empire, this game delivers the spoils of war with its wealth of dynamic features and rewarding mechanics.

The call to arms is clear – players must rally their troops and prepare for conquest as the battle for gold begins. With striking visuals of marble columns, golden eagles, and laurel wreaths, every spin echoes the might of Rome. The empire’s fortune lies within the game’s colossal Mega Symbols, lucrative Gold Re-Spins, and gleaming Instant Prize Coins, ensuring an action-packed experience for every aspiring commander.

Victory demands strategy, and Legion Gold Victory! delivers with its engaging features. The Gold Re-Spins mechanic keeps the momentum alive, as players collect Coins to reset the grid and accumulate prizes, with the ultimate reward being a staggering 1000x payout. When the colossal 3×3 Mega Symbols land, they shift across the reels during Free Spins, boosting potential winnings. Instant Prize Coins bring further rewards, while Gold Bags collect and multiply values for even greater battlefield plunder.

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Fans of historical epics and high-stakes battles will revel in Legion Gold Victory!’s immersive gameplay. Players who enjoyed the rich themes of Gates of Troy or the triumphant battles of Rise of Olympus will find themselves right at home in this latest conquest. The game’s masterful design and atmospheric soundtrack ensure that every moment feels like leading a legion to glory.

Head of Game Retention at Play’n GO, George Olekszy, commented: “History and strategy are at the heart of Legion Gold Victory!, and we’ve woven them seamlessly into the game’s mechanics. The Gold Re-Spins feature, in particular, keeps players engaged with its hold-and-spin potential, while the shifting Mega Symbols bring an added layer of anticipation. It’s a slot built for those who love the thrill of ancient battle and adventure.”

With its bold design, thrilling mechanics, and the promise of imperial riches, Legion Gold Victory! is set to command the attention of players worldwide. The empire awaits – who will seize the gold?

The post Legion Gold Victory! Marches onto the Reels appeared first on European Gaming Industry News.

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SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.

Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time. 

Operators can configure the report with essential filters, including:

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  • Cohort Type: Segment players by registration, FTD, or deposit dates.
  • Cohort Size: Group data by day, week, or month.
  • Period Range & Size: Define the analysis period and how data is grouped.
  • Metrics: Analyse more than 40 performance indicators.

Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.

“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”

Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”

Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.

 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions appeared first on European Gaming Industry News.

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