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ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences

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Ela Games signs strategic partnership with Rootz

ELA Games is excited to announce its new strategic partnership with Rootz, an iGaming platform that focuses on exciting tech and automation.

Rootz is an all-encompassing iGaming solution built to help operators manage all aspects of their online casinos and power the brands of the future. Some innovative brands in the Rootz portfolio include Wildz, Chipz Casino and many more.

This strategic partnership will see ELA Games’ catalogue being hosted on many of Rootz’s brands. As a result, more players can experience ELA Games’ unique and innovative games like Cash Crab, Joker Cashpot and more. With many of the studio’s games implementing engaging gamification engines, Rootz’s brands can experience increased player acquisition, retention and engagement.

David Fall, ELA Games’ Business Development Manager and spokesperson, commented on the partnership, “We’re proud to announce this significant strategic partnership and are excited about the positive implications it will have on our growth. ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games. This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.”

Sam Brown, Rootz’s CEO, added, “At Rootz, our players come first, so we’re always thrilled to augment our lobbies with top-quality casino content, like the titles in ELA Games’ catalogue. We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”

ELA Games continues to experience expansive yet sustainable growth, as evidenced by this recent significant partnership. The studio continues its commitment to producing games with attractive UI and design that enhances the player experience.

The post ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences appeared first on European Gaming Industry News.

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SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

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SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.

An Integrated Approach To Athlete Content

With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.

SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.

Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.

The Global Athlete Media House builds on this foundation, offering services across four key pillars:

Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.

Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.

Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.

Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.

These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.

“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.

The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.

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Industry Awards

Yaspa shortlisted for two prestigious gambling industry awards

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  • Real-time payment provider nominated for safer gambling and innovation accolades

  • London-based company was awarded government grant to develop unique responsible gambling solution

London, April 29, 2025 – Real-time payment provider Yaspa has been shortlisted for two prestigious gambling industry awards.

The London-based company is named among the nominees for Innovation in Payments Solutions and Safer Gambling Software Supplier at the forthcoming EGR B2B Awards.

Now in their 16th year, the EGR B2B Awards are known for recognising excellence in service providers in the gambling industry, rewarding those truly leading the way in innovation, reliability and client service. The winners will be announced at a ceremony at the Roundhouse in London on July 3.

Yaspa enables smooth, simple and secure instant payments through open banking for a range of partners. It works with online and offline gambling industry businesses, including Playbook Engineering, Novibet, NetBet, Casino Lugano and White Hat Gaming.

In 2024 Yaspa was awarded an Innovate UK grant to continue to develop its Intelligent Payments solution – a unique B2B platform that combines open banking technology and AI to help gambling operators identify vulnerable players in a frictionless manner. It is designed to empower businesses by combining Pay by Bank transactions, AI-powered verification, and real-time risk assessment into a seamless, secure experience.

In the gambling sector, Yaspa is able to help operators support responsible gambling with access to player transaction data at the point of deposit, delivering real-time user insights for a significantly broader and more accurate picture of a player’s pan-operator activity and financial health.

Yaspa CEO James Neville said: “The EGR awards are regarded as the pinnacle of B2B igaming ceremonies and for Yaspa to be nominated is great recognition for our team’s hard work and dedication to innovation.

“Our Intelligent Payments solution is a truly unique proposition and it’s wonderful to see that its potential to have a profound impact as a responsible gambling tool has been recognised.

“We are very proud to be shortlisted alongside some of the biggest names in the gambling and payments industries and we are very much looking forward to the awards night.”

The post Yaspa shortlisted for two prestigious gambling industry awards appeared first on European Gaming Industry News.

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Compliance Updates

IC360 Announces Integrity Partnership with PGA of America

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Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regulatory technology products and services for the sports betting and gaming sector, has announced a new partnership with the PGA of America.

Through this partnership, IC360 will provide the PGA of America with its state-of-the-art Integrity Monitoring technology, providing real-time alerts on global wagering activity. Additionally, the PGA of America will utilize ProhiBet, the one-of-a-kind prohibited bettor solution to prevent individuals from engaging in prohibited wagering activities.

“We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360’s cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360’s expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” said Jeff Price, Chief Commercial and Philanthropy Officer for the PGA of America.

The PGA of America will also utilize IC360’s seasoned Advisory Team, who will provide consultative services to the organization as they navigate the nuances of the complex and evolving sports wagering regulatory environment. IC360’s team comprises former regulators and seasoned gaming industry professionals who ensure all regulatory compliance standards are hitting the highest standards.

“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said Scott Sadin, Co-CEO of IC360, said.

The post IC360 Announces Integrity Partnership with PGA of America appeared first on Gaming and Gambling Industry in the Americas.

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