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ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences
Ela Games signs strategic partnership with Rootz
ELA Games is excited to announce its new strategic partnership with Rootz, an iGaming platform that focuses on exciting tech and automation.
Rootz is an all-encompassing iGaming solution built to help operators manage all aspects of their online casinos and power the brands of the future. Some innovative brands in the Rootz portfolio include Wildz, Chipz Casino and many more.
This strategic partnership will see ELA Games’ catalogue being hosted on many of Rootz’s brands. As a result, more players can experience ELA Games’ unique and innovative games like Cash Crab, Joker Cashpot and more. With many of the studio’s games implementing engaging gamification engines, Rootz’s brands can experience increased player acquisition, retention and engagement.
David Fall, ELA Games’ Business Development Manager and spokesperson, commented on the partnership, “We’re proud to announce this significant strategic partnership and are excited about the positive implications it will have on our growth. ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games. This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.”
Sam Brown, Rootz’s CEO, added, “At Rootz, our players come first, so we’re always thrilled to augment our lobbies with top-quality casino content, like the titles in ELA Games’ catalogue. We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”
ELA Games continues to experience expansive yet sustainable growth, as evidenced by this recent significant partnership. The studio continues its commitment to producing games with attractive UI and design that enhances the player experience.
The post ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences appeared first on European Gaming Industry News.
- Checkd International’s SmartPicks app has surpassed one million bets in just five months
- There have been over six million screen views by users
- More than 8,000 subscriptions have been purchased on SmartPicks Pro
Checkd International, the North American sports betting specialist and part of the award-winning Checkd Group, has announced a successful first NFL season for its SmartPicks betting app with many huge milestones hit by users.
At the culmination of Super Bowl LIX in Louisiana, over one million bets had been added to bet slips through SmartPicks, as the informative and streamlined app proved it was a roaring success.
The new and improved SmartPicks app was launched in October, midway through the NFL season, and builds on existing technology used in the UK by the Manchester-based company, to provide a unique sports betting-focused app to the US.
There have been over six million page views on SmartPicks since the launch, equating to more than one million each month.
The apps prop tool, which sits front and centre, has been hugely popular with users, and over one million markets have been selected using this.
In the past five months, there have been more than 29,000 installs for the app as more users across America look to use this as their preferred choice when gambling.
SmartPicks Pro, which gives users even more access and is Checkd Group’s first-ever subscription model product, saw more than 8,000 users join throughout the NFL season, proving how vital this model will be for the business going forward.
SmartPicks was built in-house by Checkd Dev, the technology specialist division of Checkd Group, which has supported top-tier operators with new products in the past year, including Paddy Power’s Mix ’N Match bet building tool.
The success of SmartPicks continues to expand Checkd Group’s position in the US-based betting market through Checkd International’s on-the-ground presence, and 2024 saw a 187% increase in app searches for the business.
Commenting on the success, Callum Broxton, Head of US Operations at Checkd Group said: “We’re delighted to announce that our SmartPicks app has been greatly received in the American sports betting market, with millions of bets placed and thousands of new users choosing the market-leading technology provided this NFL season.
“The launch of SmartPicks Pro has proven successful for the business, and with plenty of positive feedback from users, means we are looking for further ways to tap into revenue subscription models as there is clear demand for this.
“As we enter a key stage of the NBA season and March Madness set to begin, we look forward to developing the app further and making betting even easier across America.”
The post Checkd International passes 1 million bets placed across NFL season on SmartPicks appeared first on Gaming and Gambling Industry in the Americas.
Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.
“In the Game” – the new slogan of Betandyou
Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.
“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.
A renewed approach to player interaction
Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.
Technical updates
- New homepage – everything players need on one screen.
- Simplified navigation – favorite games are accessible in one click.
- Visual refresh – bright colors and modern design to please even the most discerning aesthetes.
Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.
Welcome Package
- 1st Deposit – 100% Bonus
- 2nd Deposit – 50% Bonus
- 3rd Deposit – 25% Bonus
- 4th Deposit – 25% Bonus
These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.
The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.
Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
Checkd International passes 1 million bets placed across NFL season on SmartPicks
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