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Altenar unveils enhanced Intelligence Platform to drive player personalisation and protection

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Upgraded solution empowers sportsbook operators with real-time insights, targeted engagement, and advanced user protection

Altenar, a leading sportsbook and iGaming software provider, has further upgraded its Intelligence Platform—a comprehensive solution designed to optimise sportsbook operations by delivering advanced personalisation, efficiency, and robust player protection.

Developed in-house, the enhanced Intelligence Platform enables operators to leverage data more effectively through a centralised interface that supports automated user segmentation, audience group creation, and real-time reporting.

By consolidating data sources into a single repository, the platform streamlines analysis, enabling operators to quickly gain actionable insights and respond to market demands.

The platform’s behavioural analysis feature supports targeted marketing by personalising offers based on each player’s betting habits and preferences. Historical data tracking further enables operators to monitor long-term trends, guiding data-driven decision-making that supports strategic growth.

Additionally, the solution strengthens responsible gambling efforts by detecting patterns linked to potential problem gambling and fraudulent activities, thereby safeguarding player safety and operator interests alike.

Dinos Doxiadis, Altenar’s Sportsbook Product Manager, commented: “Our Intelligence Platform is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we’re excited to expand into AI-driven advancements in 2025 and beyond.

“We invite attendees at SiGMA Europe in Malta from November 12-14 to visit us at Booth 1070 and discover how our Intelligence Platform can transform sportsbook operations and provide a true competitive edge.”

The post Altenar unveils enhanced Intelligence Platform to drive player personalisation and protection appeared first on European Gaming Industry News.

Carlos Gomez

Estadio Gana Launches in Mexico

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Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.

This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.

“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.

“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.

The post Estadio Gana Launches in Mexico appeared first on Gaming and Gambling Industry in the Americas.

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Belize Marriott

SCCG Announces Partnership with Belize Marriott

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SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.

While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”

The post SCCG Announces Partnership with Belize Marriott appeared first on Gaming and Gambling Industry in the Americas.

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Delaware North

Delaware North Launches Expanded and Enhanced Player Rewards Program for its Casinos

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Delaware North, a global hospitality and entertainment company, has announced the launch of its greatly expanded and enhanced player rewards program for its U.S. casinos and other gaming properties.

The new Lucky North Rewards, formerly Lucky North Club, features twice as long tier-earning and benefit-use periods, expanded on-property and destination benefits and new national and local partnerships for discounted and complementary experiences. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities, and travel packages.

“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones. Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation,” said Nathan Holobowski, vice president of marketing for Delaware North’s gaming division.

The post Delaware North Launches Expanded and Enhanced Player Rewards Program for its Casinos appeared first on Gaming and Gambling Industry in the Americas.

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