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SOFTSWISS Launches Multi-Prizes: A New Approach to Prize Distribution

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SOFTSWISS has launched Multi-Prizes, a new feature available through its Jackpot Aggregator that introduces a flexible approach to distributing prizes to multiple winners.

Multi-Prizes enable operators to split winnings among several players or groups of players, offering customisable distribution methods to suit various engagement strategies. This advanced feature allows operators to designate one primary winner to receive a more significant portion of the prize while others share the remaining amount. The operator can also choose the other strategy, where winnings can be divided equally or based on the number and size of each player’s bets.

The SOFTSWISS Jackpot Aggregator has previously offered classic jackpots – prize pools accumulated over time and awarded to a single winner. With the introduction of multiple prizes, operators can go beyond traditional jackpots by distributing winnings to various players in a single draw. This new feature offers a flexible and engaging way to reward more players, creating a richer and more interactive gaming experience. Research shows that players appreciate having more opportunities to win, as it boosts participation and excitement. With Multi-Prizes, operators can broaden player involvement, creating more frequent wins and elevating the overall player experience.

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The Multi-Prizes feature empowers operators to drive engagement through a more dynamic and inclusive prize distribution model, delivering excellent value and satisfaction to players.

“We continue to enhance the SOFTSWISS Jackpot Aggregator by adding more functionality and features that operators can tailor to their goals and launch campaigns to engage their players. 

Whether they want to attract players with a large prize pool within Prime Network Jackpot or offer winnings to multiple participants with Multi-Prizes, it’s clear that our solution’s capabilities meet the needs of all player segments. The ability to quickly set up and test campaigns in the back office makes the process even more flexible and convenient,” added Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

The SOFTSWISS team looks forward to sharing the details of the new features and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

During the event, everyone will be able to download the iGaming Trends 2025 report, which covers regulation, marketing, technology, business growth, and more. The report offers a data-driven outlook on the trends set to shape the coming year. 

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Now, anyone can sign up for the report waiting list to be among the first to review it. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Launches Multi-Prizes: A New Approach to Prize Distribution appeared first on European Gaming Industry News.

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Bruce Cassidy VIP Play Inc. CEO & Chairman of the Board

Kambi Group plc and VIP Play, Inc. agree multi-year online sportsbook partnership

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Partnership will see mobile gaming operator ZenSports (owned by VIP Play, Inc.) leverage Kambi’s leading Turnkey Sportsbook in Tennessee with ambitious plans to enter additional markets in the future

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with VIP Play, Inc. (VIPZ) to provide its market-leading Turnkey Sportsbook technology to US sports betting operator ZenSports across multiple markets.

ZenSports, which is owned by VIP Play, Inc. (formerly KeyStar Corp), a public company that acquired ZenSports in 2022, will initially deploy Kambi’s market-leading technology in Tennessee, where it has been operational since its 2023 launch and is actively licensed to provide mobile sports betting services. The company also has ambitious plans to expand its footprint across various markets, aiming to enter several additional US states in the future.

Under the terms of the agreement, ZenSports will upgrade its current mobile sportsbook offering by leveraging Kambi’s cutting-edge Turnkey Sportsbook solution, proven to deliver speed, stability and flexibility in highly competitive markets across the globe. ZenSports aims to utilise Kambi’s comprehensive sportsbook solution to create a premium, customer-centric experience by delivering an interactive front end inclusive of market-leading customer acquisition tools.

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Werner Becher, Kambi Group CEO, said: “We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”

Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: “This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”

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Awards

Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024

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Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.

The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:

• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.

• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.

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• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.

Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.

Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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