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Altenar launches new Rewards System

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White label sportsbook provider delivers progressive jackpot function to increase player engagement

Altenar, a leading sportsbook and iGaming software provider, has enhanced its comprehensive promotional tool offering with the launch of a new Rewards System.

By using the proprietary tool, operators can now promote large prize pools with the aim of generating more traffic and elevating player engagement.

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Bets placed on pre-specified sports, championships, events or markets will be eligible for prizes, with betting activity used to award tickets, which equate to rewards entries.

At the end of each campaign, the total prize pool will then be distributed to players according to rules set by operators. The payout structure can offer a single large prize or smaller prizes to multiple players.

Clients operating multiple brands can also run campaigns across all sites, allowing prize pools to build up and create further excitement. Participation is free for players and the reward entry can be used to promote loyalty and increase revenue.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “We are staying true to our principles which is to provide our operators with great tools that will help them grow. This project was designed to bring casino-style rewards to sportsbooks and give the option to our operators to utilise them as they want.

“We are versatile enough to support custom payout structures so our operators can create different styles of campaigns (one big winner, or a large number of small ones) and we’ve also included engagement thresholds for payout eligibility to encourage users to bet more. We consider it another nice innovation and another reason why we stand out.”

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Daniel Lechner

Fanatics Casino Expands Gaming Portfolio with White Hat Studios’ Award-winning Titles

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Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.

Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.

“White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players,” said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.

Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo Megaways.

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“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for. We’re confident that players will love the fresh content and engaging gameplay we will add to the platform,” said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.

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Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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bet365

Bet365 Opens US headquarters in Denver

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Governor Polis and the Global Business Development Division of the Colorado Office of Economic Development and International Trade (OEDIT) announced that leading global online sports betting company bet365 has selected Denver, Colorado for expansion. The UK-based company has opened its new U.S. headquarters at One Platte, or 1701 Platte Street, and plans to hire nearly 1000 employees.

“We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new U.S. headquarters here. bet365 will create nearly 1,000 new good-paying jobs and as many as 300 this year that will help Coloradans earn a good living and support their families. We are confident they will quickly find that our great state is the best place to live, work and do business,” said Governor Polis.

Bet365 is known for excellence in technology innovation and shaping the gaming industry, as well as its commitment to employee well-being and creating a vibrant workplace culture. In Denver, the company renovated 120,000 square feet of office space and will focus on growing brand awareness within the US.

“Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey. The Mile High City and its thriving business community is the ideal location to launch the next chapter in our company’s future, and we’re excited to create an industry-leading, innovative workplace in our new home,” said a bet365 spokesperson.

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Within the first year, bet365 anticipates hiring over 300 employees. Positions within the new headquarters will include customer service operations, trading, software development and technology, with additional openings in marketing, legal, finance, facilities, human resources, and recruitment.

“We are confident that Colorado’s nation-leading quality of life and culture of innovation will make our state a great home for bet365, and believe this expansion is a win-win, including Colorado workers. bet365 is committed to creating good-paying jobs and a culture of excellence for their employees,” said OEDIT Executive Director Eve Lieberman.

The Colorado Economic Development Commission approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit for the company over an eight-year period. These incentives are contingent upon bet365, referred to as Project Forge throughout the OEDIT review process, meeting net new job creation and salary requirements.

“We are excited to welcome bet365 to its U.S. headquarters’ new home, the Mile High City. bet365 has added 1,000 jobs to our economy and will add even more vibrancy to our downtown city center,” said Mayor Mike Johnston.

“We’re thrilled to welcome bet365 and their U.S. headquarters to Downtown Denver, marking a significant milestone in our region’s economic growth. This project wouldn’t have been possible without the support and collaboration of the Colorado Office of Economic Development and International Trade, the Colorado Economic Development Commission, the City and County of Denver, and Mayor Mike Johnston’s Office; we thank them for their dedication in helping bring this project to life. With the aid of OEDIT’s incentives investment, this project will not only create up to 1,000 high-quality jobs but also solidify Denver’s reputation as a hub for innovation and business. We look forward to the lasting impact this partnership will have on our community, driving both economic opportunity and vibrancy for Denver’s downtown for years to come,” said President of the Metro Denver EDC, Raymond H. Gonzales.

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The company employs more than 7000 people worldwide, including a presence in New Jersey, and currently employs approximately 50 people at the Denver office.

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