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GameOn Appoints Alex Wilson to Head Up New Marketing Division

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GameOn expands service offering to provide outsourced highly experienced marketing services

GameOn, the industry’s most prominent B2B PR agency, has today announced the launch of a new division, which will provide companies with access to a highly skilled team of marketing experts, to help create and accelerate their global marketing strategies.

The new division will be headed up by Alex Wilson, previously Head of Marketing for Microgaming and latterly Apricot Investments and will be working with clients to offer a wide range of services including multi-national brand management, the creation and implementation of sales driven marketing, corporate and product communication strategies. She will also be working with clients on employee branding and engagement, organisational transformations, market research and managing digital acquisition, affiliate, PR and creative functions.

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Commenting on Alex’s appointment to the business, Sarah Blackburn, co-founder of GameOn, said: “I’ve had the privilege of working with Alex for the last couple of years and seen first-hand her extraordinary aptitude to implement the most effective marketing strategies across multiple brands.

“Together we identified a gap in the market to offer companies at all levels, an opportunity to provide an experienced team of marketing professionals, that is both cost effective and supported by the entire GameOn team.”

Alex Wilson, Head of Marketing Division said: “I’ve thoroughly enjoyed my time working in an industry that is constantly innovating and evolving and I’m excited to start this next phase of my career.

“There are so many businesses in our industry that could benefit from a service that provides a high level of expertise, on a flexible working basis, and that doesn’t require the same level of investment that recruiting someone on a full time basis would incur. I’m really excited and can’t wait to get started.”

The post GameOn Appoints Alex Wilson to Head Up New Marketing Division appeared first on European Gaming Industry News.

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GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights

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At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.

“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.

GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.

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Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”

GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies

At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”

The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.

Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.

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Expanding Global Reach with Strategic Engagements and Upcoming Events

Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.

 

The post GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights appeared first on European Gaming Industry News.

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Compliance Updates

Vixio Releases 2024 Artificial Intelligence Outlook

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Based on Vixio analysis of recent regulatory events and market data, this report provides high-level intelligence on the global regulatory changes affecting AI

Vixio, a leading provider of regulatory intelligence solutions, has released the 2024 Artificial Intelligence (AI) Outlook report, covering global trends in AI regulation and adoption in the payments and gambling industries.

AI regulatory developments have popped up across the globe in the last year, with Western Europe leading the way with the most updates. According to the Vixio AI Outlook report, the UK and EU have released over 40 updates in AI regulation since 2023.

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Specific jurisdictions that have taken notable steps to regulate the use of AI include Canada, the EU, Hong Kong, Spain, and the UK. Several jurisdictions have regulatory developments in progress, including Argentina, Australia, Brazil, Chile, Colombia, France, Luxembourg, Malta, South Africa and Uruguay. In contrast, other jurisdictions, such as the US, have released guidance and best practices.

“Right now, regulators are in a nascent stage surrounding AI regulation. However, as businesses increasingly explore the adoption of AI, regulators will follow suit,” explains John Gidla, Head of PaymentsCompliance at Vixio. “But, at this stage, governments and regulators are watching the development of AI and looking to better understand potential opportunities and threats, and trying to balance the fine line between consumer protection and innovation.” 

In the payments industry, regulators are observing how AI is being used by payments and banking institutions. The full report includes case studies of AI implementation in FinTechs like Revolut, Mastercard, Visa and more. Some of the opportunities surrounding AI in the payments industry include:

  • allowing quicker fraud detection by analysing transaction patterns to detect unusual behavior in real time
  • predicting future behavior, allowing for highly target marketing campaigns
  • detecting cyber threats and weaknesses that could lead to a cyberattack

In the gambling industry, the top use cases of AI for regulators is reducing workload in areas such as annual audits of licenses. For gambling operators and suppliers, top use cases include:

  • improving personalization by analysing a player’s history
  • identifying risky behaviours, allowing operators to encourage responsible gambling
  • automating early intervention messages to customers exhibiting potentially harmful behaviour

This report is part of Vixio’s Outlook series, which provides subscribers with forward-looking insights and consolidated research on key segments of the global gambling and payments industries. This edition is designed to provide high-level intelligence and forecasts surrounding the use, development and regulatory changes affecting artificial intelligence (AI), with a focus on the payments and gambling markets.

The post Vixio Releases 2024 Artificial Intelligence Outlook appeared first on European Gaming Industry News.

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Dr Michael Auer Managing Director at OpenBet’s Neccton

Four Winds® Casinos Partners With OpenBet to Implement Neccton-Powered Player Protection Technology

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Agreement increases OpenBet’s foothold in Michigan, Indiana and wider tribal casino community

OpenBet, a leading content, technology and services provider to the sports betting industry, has been selected by Four Winds Casinos to supply its player protection technology, powered by Neccton.

Four Winds Casinos, which is owned and operated by the Pokagon Band of Potawatomi Indians, will benefit from Neccton’s unrivalled responsible gaming and anti-money laundering (AML) software at its premier gaming resorts across the Midwestern United States.

Neccton is part of OpenBet’s growing regulatory tech vertical and demonstrates the provider’s ongoing commitment to building a secure and sustainable industry. With academic research at its foundation, the software is renowned for its evidence-based interventions, including personalized pop-up messaging, limit setting functionality and valuable behavioral insights.

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Four Winds Casinos becomes the latest operator to join OpenBet’s ever-increasing global customer base, which grew by more than 40% during the first half of 2024. The deal also reaffirms OpenBet’s strategic efforts to support the U.S. tribal casino community. The company currently delivers its compelling modular product suite to 14 tribes, and earlier this year invested in Player Account Management (PAM) platform provider Strive Gaming to increase opportunities within newly operating tribal markets.

Dr Michael Auer, Managing Director at OpenBet’s Neccton said, “Four Winds Casinos is an institution in Michigan and Indiana’s gaming landscape, whose commitment to player protection aligns with our goals and objectives. OpenBet has continually invested in strengthening its Protect pillar and with our Neccton technology always evolving with the latest data insights, Four Winds Casinos can be sure they are at the forefront of player protection.”

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