

Latest News
Leadership transition within the Merkur Group
Paul Gauselmann steps down from the group’s executive management / Michael Gauselmann assumes the roles of Chairman of the Supervisory Board and the Board of Directors of the Gauselmann Family Foundation / Lars Felderhoff is appointed new Chairman of the Management Board
A new chapter is dawning for the Merkur Group as company founder Paul Gauselmann is set to retire as Management Board Chairman on 1 October, stepping back from the company’s executive leadership. For 67 years, he has shaped the destiny of the group, transforming a part-time one-man business into an internationally acclaimed group of companies with total sales revenues of around 4 billion euros and external sales revenues of over 2.7 billion euros. “I have consistently devoted my energy to the company’s welfare, and at the same time to the benefit of our approximately 15,000 employees,” he stated. “Now the time has come to entrust my life’s work to the younger generation,” explains Paul Gauselmann. Lars Felderhoff, 48, CFO of the Merkur Group, will assume the role of Chairman. He will be supported by Jürgen Stühmeyer (64), Management Board member with responsibility for sales, and Manfred Stoffers (70), Management Board member with responsibility for marketing, communications and political affairs, as vice-chairs. “I am delighted that this trio is taking over the helm. They are outstanding leaders with a deep understanding of the company,” adds Paul Gauselmann, who will continue his association with the company as a member of the Gauselmann Family Foundation.
A generational shift is also taking place on another level: Michael Gauselmann (68) is set to assume the role of Chairman of the Supervisory Board from Manfred Grünewald (89) on 1 October. He will also succeed Paul Gauselmann as Chairman of the Board of Directors of the Gauselmann Family Foundation. As the sole shareholder of the group, the Foundation is the hub for all fundamental strategic decisions. “I am thrilled that my son Michael is embracing this important responsibility and will contribute his international experience to our company,” states Paul Gauselmann. Michael Gauselmann, a business administration graduate, joined the group in 1982 and worked across all business segments. He advanced internationalisation by establishing the subsidiary Atronic in 1993, overseeing all foreign operations. For a decade, he served as Vice-Chairman of the Management Board before becoming Co-Chairman of the Group Management Board, sharing responsibilities with Paul Gauselmann from 2004 to 2012. From 2013, he was involved in the then Gauselmann Family Council and, from 2016, in the Gauselmann Family Foundation.
Lars Felderhoff will assume responsibility for executive management as the new Group Chairman. He has overseen the finances and organisation of the Merkur Group since 2018. He started his career in 2000 at the subsidiary Atronic. From 2007 to 2011, he expanded his expertise at the gaming group GTech (now IGT) and at Metro Cash & Carry International, a wholesale group. Felderhoff rejoined Merkur in 2011 as the Commercial Director of the adp Merkur subsidiary. In that capacity, he was in charge of commercial operations for the Merkur business segment, encompassing over 40 companies both in Germany and internationally. As a native of Rahden, he has close ties to the region and understands the roots of the corporate group. “The challenge is immense, and naturally, we will not be able to fill the shoes of an entrepreneur like Paul Gauselmann one-to-one. However, the company is robust and agile enough to continue setting new benchmarks in the future.”
He is assisted by the Management Board’s Vice-Chairs, Jürgen Stühmeyer and Manfred Stoffers. Stühmeyer, who hails from Minden, has dedicated 37 years to the Eastern-Westphalian company, starting as a trainee in 1987 and progressively advancing through the ranks. In his function as the Management Board member responsible for sales, he has directed the strategic orientation and commercial success of the entire Merkur pillar since 2007. Manfred Stoffers joined the company in 2011 as a consultant to the Chairman of Gauselmann AG, and was appointed Management Board member responsible for Marketing, Communications and Political Affairs in 2015.
Paul Gauselmann expressed great satisfaction with the top-level personnel changes, stating, “Reorganising the company by the time I turn 90 has been my wish for some time. We have accomplished this very well and are ideally positioned for the future, particularly as my son Michael, both a member of the Gauselmann family and an experienced entrepreneur, will continue to be involved in the most critical decisions.”
The post Leadership transition within the Merkur Group appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
BETesporte
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
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