Latest News
Kaizen Gaming to participate at SBC Summit
Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit in Lisbon between September 24th – 26th, to discuss business developments and foster new partnerships.
Attendance at the SBC Summit forms part of a historic year for Kaizen Gaming and Betano. Over the last nine months, Kaizen Gaming has expanded into new territories as part of its 2626 vision, which will see the business operate in 26 regions by 2026.
Football fans worldwide also enjoyed the ‘Orange Summer’ this year as Betano became the first ever gaming brand to simultaneously sponsor top international football tournaments CONMEBOL Copa America™️ 2024 and the UEFA EURO 2024™. The GameTech leader also recently signed a new multi-year sponsorship programme that sees the Betano brand visible at both UEFA Europa and Conference Leagues games starting this season. In addition, the Betano brand has enjoyed an increased presence in the Champions League and Premier League committing to a multi-year deal as a major shirt sponsor with Aston Villa Football Club. This follows on from its sponsorship deals with the “Big Three” in Portugal, Porto FC, SL Benfica & Sporting CP.
The company goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. Since its inception in January 2021, the affiliate team at Kaizen Gaming has rapidly evolved, focusing on key markets including Brazil, Germany, Portugal, Romania and Greece. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.
Kaizen’s Gaming Affiliate program serves as a crucial driver of acquisitions and revenue for the Stoiximan and Betano brands, with a network of over +1.3k individual affiliates across 17 markets. By consistently delivering tailored, market-specific affiliate campaigns in key verticals like SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. Leveraging a people-centric approach, data-driven decisions, and innovative tools like Income Access, Kaizen continues to set new standards in affiliate partnerships and market engagement.
To learn more about Kaizen Gaming and its affiliate programs, you can visit Stand F330, which will be at the Affiliate Zone on the 25th and 26th September. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.
The post Kaizen Gaming to participate at SBC Summit appeared first on European Gaming Industry News.
Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
Africa
GoldenRace’s Virtual Sports now available on Pepeta
GoldenRace, leading provider of Virtual Sports and betting solutions, is thrilled to announce a new partnership with Pepeta, one of Kenya’s fastest-growing online gaming platforms.
GoldenRace’s Virtual Sports are about to make a big splash in the Kenyan market, where the company already enjoys a strong presence across Africa. With this exciting collaboration Pepeta’s players will now have access to the full range of GoldenRace’s popular games, including their famous Virtual Football.
John Mutua, General Director at Pepeta, said: “Pepeta is fast establishing itself as a major player in the Kenyan betting industry, known for its commitment to providing an easy and outstanding user experience with quality game content being the bedrock of this. The introduction of GoldenRace and their impressive lineup of games is a perfect compliment to our brand and is a great step in further enhancing our games offering so as to attract a diverse range of players. We look forward to working together to deliver exceptional entertainment to all who play at Pepeta.”
Pepeta users can now enjoy a wide range of GoldenRace’s Virtual Sports and Games, including Virtual Football, Basketball 3×3, Historical Horse Racing, Greyhound Racing, and more!
“We’re excited to partner with Pepeta, a brand that’s quickly growing in Kenya,” said Martin Wachter, CEO & Founder of GoldenRace. “Kenyan players will love our Virtual Football. Plus, with our In-shop Mobile solution, betting gets even easier. Players can bet right from their phones in the shop, with no lines. It’s a huge win for everyone.”
The post GoldenRace’s Virtual Sports now available on Pepeta appeared first on European Gaming Industry News.
Latest News
1spin4win unveils exclusive “Money Rain” promo with Cash & Drops Multipliers
For the first time, 1spin4win is introducing this exclusive multiplier-based promotion, set only on the selected partner online casino platforms: Joocasino, N1bet, Retrobet, Roollxo, Slotlords and Luckyhunter. This unique format is designed to enhance player engagement while helping increase an average player bet.
Unlike traditional Cash & Drops promotions, where random cash prizes are awarded during gameplay, the Cash & Drops Multipliers allows players to earn multipliers on non-winning spins. During the promo period, players can receive random multipliers ranging from x5 to x100 of their bet value, boosting their potential winnings and making each spin more exciting, even when they don’t win directly.
A diverse selection of popular titles will be part of the “1spin4win Money Rain” campaign, ensuring players have plenty of options to enjoy. The participating games include:
- Mega Cash The Gold
- Cash The Gold Hold and Win
- Hold The Gold Hold and Win
- Cash’n Fruits Hold and Win
- Hot Coins & Fruits 100
- Spartans Luck Hold and Win
- Golden Joker 27
- Dolphin’s Wealth
- Gems and Cash Hold and Win
- Hot Coins & Fruits 243
- Wolf Spins 243
- Lucky Crown Hold and Win
- Buffalo’s Wealth
- Lucky Gold Miner
- Luck’n’Power
This new format is rare in the iGaming industry, offering a unique experience for both players and casinos. The Cash & Drops Multipliers promo helps enhance player interaction by offering them a chance to win more, encouraging longer play sessions, increasing betting volume, and boosting GGR.
Olga Hlukhovskaya, Head of the Account Management Division at 1spin4win, commented: “Our Cash & Drops Multipliers promotion shows how much we care about giving our players the best experience possible. We want to go beyond what our players expect by creating fun and innovative promotions that really connect with what they enjoy. This promo is one of the many ways we aim to make every game feel special and memorable.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 100 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of three new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils exclusive “Money Rain” promo with Cash & Drops Multipliers appeared first on European Gaming Industry News.
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