

Latest News
Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts
Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%
Sportradar today announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.
By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting. This superior addition addresses historical SEO challenges, ensuring search results now reflect customers’ interests and content preferences.
Beta tests of the ad:s paid search solution have demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.
Nikolaus Beier, SVP Marketing Services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
Paid search is the latest channel added to Sportradar’s ad:s marketing services. Launched in 2019, ad:s’ proprietary, multi-channel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media as well as sponsorship services for more than 150 operators globally.
Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with regulations. The company is committed to ensuring its teams and partners have the talent, knowledge and experience to meet industry best practices, market compliance guidelines and integrity standards.
The post Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts appeared first on European Gaming Industry News.
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Latest News
Vibra Gaming Releases Lucky Destiny

Vibra Gaming, the leading game and platform developer in the LatAm market, has released its latest slot, Lucky Destiny.
Set in the enigmatic realm of Cassandra the fortune teller, this game invites luck enthusiasts to discover classic symbols of good fortune. Golden horseshoes, four-leaf clovers, rabbit’s feet and her mystical crystal ball guide players towards big prizes.
This unique slot allows players to choose between a five-reel or six-reel version, offering more chances to win with an engaging mechanic and vibrant symbols that capture the essence of destiny.
The Cassandra Wild symbol substitutes for all symbols except the Free Spins, and doubles the prize won, increasing the chances of hitting big winning combinations.
Players can activate the Extra Bet Button, adding a sixth reel to boost their winning potential.
The Free Spins Bonus is triggered by landing three Scatter symbols, awarding 15 free spins with winnings multiplied by 3 when playing with five reels and by 6 when playing with six. Additionally, landing three or more extra Scatters during the Free Spins round grants another 15 free spins, with no reactivation limit, keeping the excitement alive with every spin.
Ramiro Atucha, CEO of Vibra Gaming, said: “Lucky Destiny has all the ingredients slot fans love: captivating gameplay, iconic lucky symbols, and the chance to boost winnings with a sixth reel.”
The post Vibra Gaming Releases Lucky Destiny appeared first on European Gaming Industry News.
Latest News
kwiff announces exciting new partnership with The Curragh Racecourse

kwiff, the super-charged sports betting service, has announced a new partnership with The Curragh Racecourse, marking the beginning of an exciting collaboration that features sponsorship of eight competitive handicap races across July and August.
As part of this agreement, kwiff will become one of the racecourse’s official Betting Partners, bringing its innovative brand to one of the most prestigious racecourses in the world.
The partnership will see kwiff deliver “The kwiff Supercharged Race League” of eight races taking place on 20th July, 9th August, 16th August and 23rd August. A points system has been devised with the stable staff of the leading trainer receiving a cash prize pot.
Garry McGibbon, representing Eaton Gate Gaming Group, said: “We’re super excited to partner with such a fantastic racecourse this coming summer. The guys at The Curragh have been great to work with so far and we’re looking forward to a long and fruitful collaboration.”
Evan Arkwright, Racing and Sponsorship Manager at The Curragh, welcomed the partnership: “We are thrilled to join forces with kwiff, a brand that shares our passion for delivering an exceptional and engaging experience for racing fans. We are delighted that they have selected The Curragh as their first venture into horse racing sponsorship.”
The post kwiff announces exciting new partnership with The Curragh Racecourse appeared first on European Gaming Industry News.
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