Brazil
Meridianbet Partners with Integrity Compliance 360 for Upcoming Brazilian Market Entry
Meridianbet, part of the Golden Matrix Group, Inc., a leading online sports betting and iGaming company, has announced a strategic partnership with Integrity Compliance 360 (“IC360”), a prominent U.S.-based global sports integrity service provider.
The partnership comes as Meridianbet’s Brazilian subsidiary, Meridian Gaming Brasil SPE, progresses in the licensing process for its entry into the Brazilian market, and will reinforce the Company’s commitment to upholding the highest standards of integrity for its sports offering in line with global regulatory expectations and market best practices.
The license application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators set to participate in one of the most highly anticipated market launches in the global sports betting and iGaming industry.
“Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil,” said Zoran Milosevic, CEO of Meridianbet. “As we move closer to securing our license, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and iGaming market.”
“Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian Gaming Market” said Brian Goodman, CEO of Golden Matrix Group. “Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead. We aim to leverage our extensive international experience, advanced technology and innovative betting solutions to cater to the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure we’re doing it both ethically and responsibly.”
“Meridianbet is one of the best-positioned players in the Brazilian sports betting market,” said Scott Sadin, COO of IC360. “We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools needed to create an even stronger culture of transparency, that together can be modeled and shared with Meridianbet’s international reach.”
Meridianbet’s partnership with IC360 comes at a critical time for the Brazilian market, as it undergoes regulatory transformation and positions itself as a global leader in the iGaming and sports betting industry.
Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, positioning it as one of the few operators able to offer a full suite of gaming experiences to Brazilian players.
The Brazilian gambling industry is projected to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).
Brazil
Meridianbet Passes Another Round in Brazil’s Exclusive Licensing Process
Aposta Ganha
Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook
These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.
BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.
Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”
Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
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