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European Gaming Congress 2024
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Introducing Bigly, the game-changing studio

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New developer hits the market with a never seen before commercial model that promises to revolutionise how operators pay for slots

Bigly is set to revolutionise the content provision space with the studio coming to market with a unique commercial model that allows operators to offer blockbuster slots to their players for a capped cost.

For operators, this means no more expensive revenue share deals with studios and no more promoting the same games as their rivals. Instead, they can push the games that best deliver the experiences their players are seeking and keep the lion’s share of the revenues they generate.

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Bigly is a bold and ambitious studio that uses a hybrid of a revenue share agreement with the fee each operator pays capped at a fixed amount each year.

With a product roadmap that allows for ten top-quality titles per year, operators get more bang for their buck with each passing month as more games are added to the Bigly portfolio. The studio’s first slot will be Deep Sea Treasure, a visually striking cascade game that promises plenty of bonus action.

Because of the capped monthly cost, Bigly’s games are a reliable and predictable expense, providing huge monetisation opportunities for operators to explore. The more marketing clout the operator puts behind each game, the better it can perform and the more revenue it can generate.

This is revenue the operator gets to keep instead of handing a percentage back to the studio, as is the case with standard commercial agreements.

Bigly is the brainchild of industry veteran Liam Mulvaney who is joined by a team of bright minds and creative talent to produce Bigly’s content portfolio.  To drive Bigly to its intended targets, Reelsoft has joined as the company’s technology partner.

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Reelsoft is a key player in the iGaming technology sector, offering powerful, scalable solutions for game studios and aggregators and at the heart of Bigly’s operation is Reelsoft’s development team and Vision RGS which is the company’s innovative remote game server. Vision RGS enables rapid development of casino games such as slots, table games and crash games while ensuring smooth integration for operators providing a stable and robust foundation for Bigly’s ambitious plans.

Liam Mulvany, Founder and Chief Commercial Officer at Bigly, said: “Bigly is not just another slot studio – there are already 100s of those doing pretty much the same thing. This is an industry that talks a lot about innovation yet still turns to the same commercial model that’s been used for decades. Instead, we have come to market with an entirely new commercial model we believe will be super appealing to operators.

“Because of our capped monthly fees, operators can become really creative with the games they offer to their players and how they go about marketing them. The more they push our content, the better it performs and the more revenue it generates – revenue they get to keep.

“At a time of growing costs and shrinking margins, Bigly is exactly what operators need. Our games hit the mark with players, and they also hit the ROI operators are seeking. We are already in late-stage talks with several operators and will be announcing our first partners shortly.”

Thomas Nimstad, CEO of Reelsoft, commented: “We’re thrilled to support Bigly’s journey from unique concept to launch. Their innovative approach to the commercial model is exciting and new in the industry, and we’re excited to see their creative vision come to life on our vision RGS platform. We believe in empowering studios like Bigly with the tools and infrastructure they need to focus on creating exceptional content, and we’re confident that Bigly will shake up the market with their new commercial concept and games.”

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The post Introducing Bigly, the game-changing studio appeared first on European Gaming Industry News.

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How to survive a crisis? Slotegrator’s tips on business continuity and disaster recovery

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In pursuit of online casino success, operators do their best to provide players with the most interesting products and services, promote their business, analyze the revenue, grow traffic, and implement many other business development methods. Operators create marketing and plans to follow. However there is another important plan we often ignore — business continuity plan.

The iGaming business is vulnerable: it’s usually a large-scale venture, the risks are huge, and the number of potential threats is high. Starting from legal risks if the regulation changes or the market closes, to the cyber attack risks due to lack of security measures. Almost anything can go wrong and ruin a business that was built for years and took a lot of investment.

Slotegrator released a downloadable material describing what can potentially go wrong and how to make your business ready for it. Having a plan is crucial in this matter because improvising when an emergency occurs is a bad idea. What will you do if your regulator bans all forms of gambling advertising? Who will be responsible if the platform fails and the online casino stops functioning properly? How will you analyze the huge amount of data from your platform to detect a mistake? There must be a specific and very detailed plan of actions. Every minute of not accepting payments or not registering new players is an enormous loss for a casino operator, that’s why it’s so important to have your business continuously working without interruptions.

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Some problems that may look less serious can cause big difficulties for businesses as well. For instance, Slotegrator talked to William Sarto, PR & Marketing Specialist at CasinoRIX, and got a few tips to help safeguard business during Google’s regular updates. Sarto points out several key advice: “Don’t rely on just one GEO; make sure you’re running projects across multiple countries. Don’t stick to just one vertical. For example, run projects in both the casino and betting sectors. This way, if one gets hit, you’ll have others to offset the impact.

 Use a variety of strategies to promote your projects. If one takes a hit, others can grow or stay steady, giving you time to bounce back. Don’t rely solely on SEO for traffic—explore other channels to diversify your sources.”

Having said that, business continuity solution includes two main strategies. The first is to try to prevent the crisis and make your business less vulnerable to external events, and the second is a plan of actions to deal with a crisis and return to normal operation after it passes.

“We all know that being aware of potential risks is already a first step in preventing them. Problems that business face are various, especially in the iGaming industry, but knowing what can happen, learning from experiences gained before, and having a recovery plan can save many starting companies,” says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Learn more about business continuity and disaster recovery from a new material from Slotegrator and contact their team in case of additional questions.

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The post How to survive a crisis? Slotegrator’s tips on business continuity and disaster recovery appeared first on European Gaming Industry News.

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ABLEGAMERS

XSOLLA PARTNERS WITH ABLEGAMERS FOR CHARITY CAMPAIGN AT TWITCHCON 2024

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Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers’ mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation.

Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers, up to $10,000. To amplify awareness, include hashtags: #TwitchCon #BongoCat #Lightstream #Xsolla #SoEveryoneCanGame.

“We’re thrilled to partner with AbleGamers at TwitchCon 2024 to support their mission of making gaming more accessible for everyone. By engaging with our booth and sharing their experiences online, attendees collect a unique piece of Xsolla and Lightstream memorabilia and contribute directly to the gaming community. It’s an incredible opportunity to connect the gaming community with a cause that promotes inclusivity and empowerment,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

2,000 pins will be distributed—1,000 featuring the iconic Xsolla Cat design and 1,000 co-designed with Lightstream. These limited-edition pins will be available only at the Xsolla booth on a first-come, first-served basis.

How Your Participation Makes a Difference:

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  • Peer Counseling: AbleGamers offers personalized guidance to assess player needs and provide optimal solutions for inclusive gaming
  • Engineering Research: The organization supports the development of assistive technologies that remove barriers for gamers with disabilities
  • Community & Inclusion: AbleGamers combats social isolation by fostering opportunities for camaraderie and lifelong friendships within the gaming community

By participating in this campaign, you’ll collect a unique pin and help fund critical resources and support for gamers with disabilities.

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SGG Media Announces Exciting New PlayOJO Partnership

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Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.

Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.

Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.

The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.

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PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal.  “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.

SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.

Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”

On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”

Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.

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This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”

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