Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced the launch of Caesars Ultimate Stars, a customized adaptation of the popular Aristocrat Interactive title Ultimate Stars. Caesars Ultimate Stars is now live in New Jersey and Michigan on Caesars Entertainment’s online casino platform, Caesars Sportsbook & Casino.

This version of Ultimate Stars has been reimagined to reflect Caesars Sportsbook & Casino’s unique brand identity, featuring the distinctive color scheme of the Caesars Sportsbook & Casino brand affixed to scoreboards and fan outfits, as well as jerseys and soccer balls that serve as game symbols. By delivering branded and differentiated products, this collaboration contributes to Aristocrat Interactive’s goal of giving players the best gaming experience possible, while also reinforcing the unique identity of its operator partners.

“This launch represents an exciting new chapter in our relationship with Caesars Entertainment. By introducing a player favorite game, with customized branded content, we’re not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America,” said Elena Jaacks, Vice President, Global Customer Success at Aristocrat Interactive.

“Caesars Ultimate Stars is a valuable addition to our portfolio, and we’re pleased to bring this game to our players in New Jersey and Michigan. This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

With its original version already a favorite in various global jurisdictions, Caesars Ultimate Stars is now available in New Jersey and Michigan, and will soon launch in Pennsylvania, offering Caesars players a unique and tailored gaming experience that can’t be found elsewhere.

Gila River Resorts & Casinos has partnered with Peak Strategic Partnerships in a first-of-its-kind collaboration in the tribal gaming industry. Through this strategic alignment, Peak Strategic Partnerships will identify and broker sponsorship opportunities for Gila River Resorts & Casinos, further enhancing the brand’s presence and strategic partnerships across multiple industries.

As the first example of this innovative partnership, Gila River Resorts & Casinos has secured a landmark partnership with Carnival Corporation’s global portfolio of cruise lines, creating new opportunities to elevate guest experiences and brand visibility. This partnership will introduce exclusive offers and brand placements within the casino environment designed to enhance engagement between both brands and their audiences.

“We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry. This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry,” said Dominic Orozco, President and CMO of Gila River Resorts & Casinos.

Peak Strategic Partnerships, known for its ability to forge impactful brand partnerships, will leverage its extensive network and expertise to secure and manage sponsorships that will be meaningful to Gila River Resorts & Casinos.

“This partnership marks a significant milestone, not only for Gila River Resorts & Casinos but for the tribal gaming industry as a whole. By utilizing a 24/7/365 casino environment to align with world-class brands, Peak is setting a new standard for innovative marketing and guest engagement. Brands are excited at the potential of unlocking Out-of-Home and Sponsorship budgets to align themselves with premier tribal operators such as Gila River Resorts & Casinos,” said Sean Boyd, COO of Peak Strategic Partnerships.

Wire Industries Inc, an award-winning technology and media company that owns and operates the revolutionary sports betting marketplace WagerWire, announced the groundbreaking expansion of its FantasyWire subdivision.

FantasyWire recently garnered recognition by winning awards from the Fantasy Sports and Gaming Association (FSGA) for “Best Product Experience” and “Best Innovation”. The award for Product Experience was attributed to the FantasyWire Pickem trading marketplace which launched in partnership with RealTime Fantasy Sports in 2024 and broke new ground as the first-ever secondary marketplace for users to buy and sell DFS (daily fantasy sports) Pickem entries. Their Best Innovation win acknowledged FantasyWire’s robust pricing engine which powers the dynamic marketplace by allowing players to evaluate a live suggested sales price and deal score on any lineup they wish to sell or buy.

The overwhelming success of the Pickem entries marketplace laid the foundation to expand the offering to an even wider fantasy sports audience. And now, this latest release introduces DFS Pools to the secondary marketplace for the first time ever, further solidifying WagerWire’s position as a leader in the daily fantasy and sports betting industries. The DFS Pool marketplace will operate similarly to the Pickem marketplace. After a player builds a lineup and joins a particular pool, they will be able to sell a portion, or the entirety of the entry within the marketplace directly embedded into the RealTime Sports platform.

“Our users fell in love with the Pickem marketplace and took to it right away. The results were astounding, so creating a new user experience to increase the action and engagement for our users was a no-brainer. There is no other fantasy platform on the planet that allows you to turn your unique entries, both Pickem and pool based, into an asset by leveraging the real time value of that entry. RealTime Sports has been leading the way in terms of fantasy sports innovation since 1995, and our ultra-successful partnership with WagerWire solidifies that we’re still the market leader in game-play, winnings, and innovation,” said Tim Jensen, COO of RT Sports.

The FantasyWire experience is powered by the same award-winning pricing engine from Pickem, but now enhanced to accommodate the complexities of a DFS Pool. The platform’s dynamic suggested pricing and deal scores empower users with unparalleled insights, ensuring players can maximize returns on their assets. The models are built on thousands of real-time simulations – which are constantly run both before the games and during the games as scores are changing – to calculate where entries will finish against their competitors within a specific pool. Based on these simulations, WagerWire’s data science team models the calculated probability, as well as a live and real-time dollar value for an entry, to help buyers and sellers’ price and set the market accordingly.

Wire Media serves as the growth engine behind FantasyWire’s expanding product suite by inverting the traditional media model. Instead of relying on paid ads or celebrity endorsements, Wire Media tells the story of the fantasy entries and the people playing them, elevating users into influencers to organically drive engagement.

The expansion of the partnership and product has begun to make noise in the fantasy sports and gaming industry. With the news of this latest launch in partnership with RealTime Sports as well as the two 2025 FSGA awards, the industry acknowledged Wire Industries even further by electing cofounder and CEO Zach Doctor to the FSGA Board of Directors.

“One of the main missions behind the creation and founding of WagerWire is to provide liquidity and value to every form of gaming asset, from betting tickets, to Pickems, to contests. And DFS pools were the next asset class to be utilized. Our industry recognition is proof that our products and offerings are truly cutting edge, reshaping the fantasy user experience and changing the expectations around the fantasy market forever,” said Zach Doctor, CEO of WagerWire.