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The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe

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The Argentine Football Association (AFA) and SmartSoft, the next-level online casino games provider, have renewed their agreement, with SmartSoft advancing to become the regional sponsor in Europe. This new agreement extends the original partnership, where SmartSoft served as a digital sponsor for the European market.

Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.

AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.

SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling.

Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, SmartSoft blends gaming and gambling to deliver more engaging, entertaining, and superior experiences.

By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.

SmartSoft was founded in Georgia in 2015 by industry veterans with the goal of establishing a unique iGaming software studio that provides high-quality games to players worldwide. SmartSoft’s commitment is to create innovative and unforgettable gaming experiences for the players while offering top-quality software and services to its partners.

Thanks to this agreement with SMARTSOFT, AFA brings European audiences closer to the stars of the World Champion Argentine National Team. SMARTSOFT’s partners will have access to autographed jerseys, match tickets, and exclusive access to the national teams.

AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.

Claudio Tapia, President of AFA, highlighted the importance of this new commercial agreement: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.

Leandro Petersen, AFA’s Commercial and Marketing Manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”

Guga Gotsadze, CEO of SmartSoft, emphasized: “Through this renewal with the Argentine Football Association and the Argentine National Team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of

Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine National Team, and we are confident that this collaboration will drive our company and our games to new horizons.Football has a unique power to unite people, and we strive to be present at these signifcant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community

Additionally, we plan new content and marketing actions with the stars of the national team.”

This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.

The post The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe appeared first on European Gaming Industry News.

global online gambling market

Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030

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The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.

Sports Betting Market Report Highlights:

• The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.

• Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.

• Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.

• Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.

The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.

Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.

The post Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030 appeared first on Gaming and Gambling Industry in the Americas.

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Casino Association of New Jersey

CANJ Launches “Casinos United Against Hunger” Campaign

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In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.

“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.

The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.

“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.

In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.

The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.

The post CANJ Launches “Casinos United Against Hunger” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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BLAST

Austin to Host Inaugural Global Esports Industry Week in June 2025

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The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18–22 June 2025 in Austin, Texas.

Staged alongside the sold-out BLAST.tv Austin Major Finals (21–22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.

Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and “only-in-Austin” social experiences, ensuring every conversation can translate into actionable collaboration.

Agenda highlights include:

• Esports Leaders & Evening Garden Party (19 June) – a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.

• International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) – first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.

• ESIC Global Esports Summit (20 June) – thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.

• Premium Networking Experiences (20-21 June) – uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.

Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.

Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: “The global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that need—a neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.

“Over the course of five days, we’ll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industry’s most influential decision-makers in Austin—alongside the energy of the BLAST.tv Major—we’re setting the stage for agreements and initiatives that will shape esports for the next decade.

“ESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.”

Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: “As co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldn’t have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.

“This’ll be a great few days, with a lot of hands shook and deals done, and if you’re a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!”

James Woollard, Director of Market Development at BLAST, said: “Bringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. We’re proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.”

The post Austin to Host Inaugural Global Esports Industry Week in June 2025 appeared first on Gaming and Gambling Industry in the Americas.

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