Latest News
The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe
The Argentine Football Association (AFA) and SmartSoft, the next-level online casino games provider, have renewed their agreement, with SmartSoft advancing to become the regional sponsor in Europe. This new agreement extends the original partnership, where SmartSoft served as a digital sponsor for the European market.
Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.
AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.
SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling.
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, SmartSoft blends gaming and gambling to deliver more engaging, entertaining, and superior experiences.
By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.
SmartSoft was founded in Georgia in 2015 by industry veterans with the goal of establishing a unique iGaming software studio that provides high-quality games to players worldwide. SmartSoft’s commitment is to create innovative and unforgettable gaming experiences for the players while offering top-quality software and services to its partners.
Thanks to this agreement with SMARTSOFT, AFA brings European audiences closer to the stars of the World Champion Argentine National Team. SMARTSOFT’s partners will have access to autographed jerseys, match tickets, and exclusive access to the national teams.
AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.
Claudio Tapia, President of AFA, highlighted the importance of this new commercial agreement: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.
Leandro Petersen, AFA’s Commercial and Marketing Manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”
Guga Gotsadze, CEO of SmartSoft, emphasized: “Through this renewal with the Argentine Football Association and the Argentine National Team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of
Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine National Team, and we are confident that this collaboration will drive our company and our games to new horizons.Football has a unique power to unite people, and we strive to be present at these signifcant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community
Additionally, we plan new content and marketing actions with the stars of the national team.”
This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.
The post The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe appeared first on European Gaming Industry News.
2025 ICR Conference
Golden Matrix Group to Participate in the 2025 ICR Conference
Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems, and gaming content, today announced that management will participate in the 2025 ICR Conference on January 13-15, 2025 at the Grande Lakes Resort in Orlando, FL.
Zoran Milosevic, Chief Executive Officer of Meridianbet, will participate in a fireside chat with an equity research analyst on Monday, January 13, 2025, at 2:30 PM ET and will also be available for meetings during the conference.
Latest News
Paf employees donated €125,000
The Nordic gaming company Paf decided to give all employees the opportunity to donate €125,000 to various good causes, initiatives and projects. The causes were selected through a nomination and voting process by the employees.
All Paf employees were given the opportunity to nominate their own initiatives that they felt were worthy of Paf’s €125,000 donation. Once the nomination process was complete, employees were asked to vote for the initiatives, and it was the employees’ votes that determined which initiatives received the donation and how much of the sum was allocated to each project.
“It’s really important that everyone who works at Paf feels that our core mission is different and that it’s well worth working for. That’s why we wanted to involve the employees and give everyone a direct opportunity to determine the distribution of the donation,” says Paf’s CEO Christer Fahlstedt.
Paf’s basic purpose is to generate funds for the benefit of society. The annual profit is used as Paf funds for social, environmental, youth, sports and cultural purposes, among others.
Second year in a row
This is the second year in a row that Paf employees have been able to donate a sum of money to various good causes. Last year employees donated €100,000 and this year the amount was increased to €125,000.
“It was a great way to end last year and a good initiative to repeat this year. The donation is not part of Paf’s usual mission and purpose, but it reflects our overall core purpose in an excellent way,’ says Paf CEO Christer Fahlstedt.
The distribution of €125,000
When the employees gathered in December for the annual Christmas speech, the vote was taken and the result determined how the €125,000 would be distributed. The Employee vote gave causes for Ukraine the biggest donation and €40,000, followed by causes against cancer €25,000 and in third place causes for combating abuse of children €15.000.
1. €40.000 – Causes for Ukraine
2. €25.000 – Causes against cancer
3. €15.000 – Causes for combating abuse of children
4. €12.000 – Causes for Children
5. €9.000 – Causes for Animals
6. €7.000 – The Swedish Brain Foundation (Hjärnfonden)
7. €6.000 – Medical aid for Palestine
8. €5.000 – Causes for Women
9. €3.500 – Relief efforts – Spanish weather disaster
10. €2.500 – Jesuit Refugee Services Malta
Most votes – top 3
Causes for Ukraine goes to the following initiatives;
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Power Up Ukraine, Swedish based, helps with energy solutions
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Blågula Bilen, Swedish based, donates trucks & 4×4 vehicles with supplies
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Hospitallers, based in Ukraine, Hospitallers is a volunteer organization of paramedics.
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Come Back Alive, Ukraine, Demining in Ukraine
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Safe & Smart, Ukraine based, Restoring hybrid and offline learning in Ukrainian schools
Causes against cancer goes to;
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Barncancerfonden, Sweden, They help families and contribute to paediatric cancer research with the aim of eradicating childhood cancer
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Kingitud Elu, Estonia, Estonian Association of Parents of Children with Cancer
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Rintasyöpäyhdistys, Finland, Europa Donna Finland ry works to increase awareness of breast cancer and improve the quality of life for patients during and after the treatment period
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Project Liv, Finland, support children with cancer and their families
Causes for combating abuse of children goes to;
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Internet Watch Foundation, UK, stop child sexual abuse online
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Anti-Human Trafficking Intelligence Initiative, USA based, end human trafficking and child exploitation
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Missing Children Europe, protects children from going missing
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ECPAT, based in Thailand, ensures children live a childhood free from sexual abuse and exploitation
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La Strada International, Europe, works against human trafficking
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Prajwala, India, works to end sex trafficking & sex crime
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Maiti Nepal, Nepal, works for a society free from trafficking of children & women
The nomination and voting process was not open to organisations or initiatives that were already beneficiaries of Paf funds. Since 1966, Paf has distributed more than €447 million in Paf funds. In the spring of 2024, Paf was able to distribute €31.4 million for the benefit of society.
The post Paf employees donated €125,000 appeared first on European Gaming Industry News.
Latest News
1spin4win Unveils Classic Christmas Hold and Win to Honor Yearly Tradition
Online slots provider 1spin4win comes out with Classic Christmas Hold and Win, a 3×3 retro fruit experience reminiscent of land-based slot machines. The nostalgia-filled holiday-themed slot releases December 19.
Classic Christmas Hold and Win invites players to experience an authentic holiday feel bolstered by nostalgic retro fruit symbols, flaming sevens, and jolly golden bells. The game’s most helpful symbol is a gift-wrapped Wild box, which lies along with other symbols on the festive reels that light up like a Christmas tree when a win occurs.
The title gives out exciting double payouts when all 9 reel cells are filled with one and the same fruit symbol and has an x1,000 Mega Jackpot and x100 Minipot on offer in the player-popular Bonus round mode.
27 paylines ensure enough gameplay variety, while the x1,500 max win will be attractive to a vast player pool. The slot’s 97.10% RTP is a safe bet for casinos that guarantees players will enjoy the balance and return for more.
“A week earlier, we released Christmas Gems Hold and Win, a more modern-looking festive slot with contemporary gem symbols and well-polished HD visuals audiences are now accustomed to,” shares Olga Bogdanova, Art Director at 1spin4win. “This week, Classic Christmas Hold and Win debuts an old-fashioned slot with the goal of taking players on a journey back in time to the well-known security of device-free celebrations and land-based gambling. By switching up our art style and adding different lighting, we offer players a chance to cozy up and take a break from the fast-paced world we live in.”
Coming up with season-themed slots during holidays is a tradition that started at 1spin4win with Lucky Xmas 20 in early 2022. Later that year, Lucky Eve 100 and Lucky Christmas 243 delivered bundles of joy to players. In 2023, the online casino provider released Northern Gold Rush, Lucky Snowlight, and Fruity Christmas, focusing on Christmas themes throughout the month. This year is a little different: Cash’n Fruits Fortune 100 spruced up the December game list to give operators an opportunity to feature a new non-Christmas-themed game along with Christmas Gems Hold and Win and Classic Christmas Hold and Win.
The slot studio prioritizes releases tied to seasonal celebrations because they have proven to attract new players, re-engage existing ones, and increase player sessions overall, which is what every operator strives for.
Explore all holiday-themed slots from 1spin4win in their portfolio.
The post 1spin4win Unveils Classic Christmas Hold and Win to Honor Yearly Tradition appeared first on European Gaming Industry News.
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