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Expanse Studios Enters New Market Segment with Launch of Its First Social Casino Game

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Expanse Studios, part of the Golden Matrix Group, Inc. announces the release of its first-ever social casino game, Beach Penalties.

This marks an exciting expansion into the fast-growing social gaming market, unlocking a new category within the company’s diverse portfolio of gaming products.

Beach Penalties is an engaging instant game designed to capture the excitement of a soccer penalty shootout on a sunny beach. Players can outsmart the goalkeeper, score penalties, and win prizes while choosing from a variety of customizable features, making this game a standout in the social casino landscape.

With vibrant animations, multiple gameplay levels, and the option for players to adjust volatility, Beach Penalties offers a dynamic gaming experience tailored to both casual and seasoned players.

Key Features

  • Category: Beach Penalties is categorized under ‘Other Games’ and ‘Strategy Games,’ blending simple gameplay with strategic elements
  • Gameplay Levels: The game offers three levels—Regular Scorer, Expert Scorer, and Expert Goalkeeper—each providing increasing challenges and rewards
  • RTP and Volatility: Players can select from varying RTPs ranging from 96.5% to 97.5%, allowing for flexible volatility and odds depending on gameplay preferences. As players advance and take penalty shots, the odds and rewards increase, with the option to cash out winnings at any time
  • Additional Features: Beach Penalties includes jackpots, tournaments, and a unique tutorial feature for new players to get acquainted with the game quickly
  • User Experience: Designed with vibrant animations and user-friendly controls, the game provides a smooth and enjoyable experience for players of all skill levels

Beach Penalties stands as Expanse Studios’ first entry into the social casino gaming segment, a market projected to reach over $39.95 billion by 2032, according to industry research conducted by Business Research Insights. The global social gaming market is expected to grow at a CAGR of 5.38%, with regions like North America and Asia Pacific leading the growth. The demand for social gaming continues to rise, particularly among younger generations seeking entertainment with a casual, stress-free appeal.

“The launch of Beach Penalties is an exciting milestone for Expanse Studios as we enter the social gaming market for the first time. Social casino games represent a significant opportunity for growth, and Beach Penalties allows us to showcase our ability to create engaging, accessible content that resonates with a wide audience. We look forward to further expanding our social casino offerings and unlocking new opportunities within this thriving market”, said Expanse Studios CEO, Damjan Stamenkovic.

The introduction of Beach Penalties is a part of Golden Matrix Group’s broader strategy to diversify its gaming portfolio and capitalize on emerging trends within the gaming industry. Social gaming, which blends traditional gameplay with social interactions, continues to be a high-growth sector. Expanse Studios’ ability to innovate and deliver content in this space aligns with Golden Matrix Group’s commitment to driving value for both players and investors.

The post Expanse Studios Enters New Market Segment with Launch of Its First Social Casino Game appeared first on European Gaming Industry News.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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