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Africa

Play’n GO announces landmark partnership with African operator Betika

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Play’n GO, the world’s leading casino entertainment provider, is thrilled to announce a landmark partnership with prominent Kenyan operator Betika. This exciting collaboration marks a significant milestone in expanding Play’n GO’s exceptional gaming content throughout Africa.

As part of this partnership, Play’n GO will integrate its extensive portfolio of premium casino games such as Book of Dead, Rise of Olympus, and Gemix into Betika’s platform, delivering a superior gaming experience to players across the continent. This move highlights Play’n GO’s commitment to bringing world-class entertainment to new markets in what is a first for the world-famous supplier and underscores Betika’s dedication to offering diverse and high-quality gaming options.

Play’n GO is live in over 30 jurisdictions worldwide and boasts a portfolio of over 350 active world-class game titles.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika are one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business. Betika share our goal of a regulated, sustainable industry, and this announcement marks the beginning of what we believe will be a highly successful partnership.”

Betika has established itself as a major player in the Kenyan betting industry, known for its commitment to providing an outstanding user experience and a wide array of betting options. By incorporating Play’n GO’s renowned games, Betika aims to further enhance its offering and attract a diverse range of players.

“Partnering with Play’n GO is a significant step forward for Betika,” said Peter Stagles, Head of Gaming, Betika. “Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry. We look forward to working together to deliver exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the continent’s rapidly evolving gaming sector”.

The post Play’n GO announces landmark partnership with African operator Betika appeared first on European Gaming Industry News.

Africa

Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

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With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.

Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.

Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.

The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.

Thus, there is much at stake, honour, prestige, and a nation’s pride!

The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!

As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.

The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:

Name Club Nick Province
Shaden Dre Shabalala (Capt.) King of the Hill SUPER Shady Gauteng
Mogamat Junaid Ismail King of the Hill JụjuMC.♡ Western Cape
Slindokuhle Ndlovu King of the Hill lindo Gauteng
Umer Ali Khan King of the Hill VeloTzy. Gauteng
Schalk Rademeyer Paradox SUPER Light Eastern Cape

The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.

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Africa

TigonBet Enters Kenya’s Betting Market

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TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.

With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.

TigonBet is backed by a bold brand identity the “Tigon,” a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.

At the core of TigonBet’s user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.

TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.

The post TigonBet Enters Kenya’s Betting Market appeared first on European Gaming Industry News.

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Altenar appoints Brendon Jeacocks as Regional Director in South Africa

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Sportsbook provider hires respected industry consultant to fuel growth during its first year

Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.

Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.

The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.

In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.

John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.

“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”

Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.

“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”

The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.

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