Latest News
SOFTSWISS Launches Expert Casino SEO Guide
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.
iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%.
SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.
Why is SEO Important for Online Casinos?
SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.
A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
Key Steps to Upgrade Online Casino SEO
When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:
- Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
- On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
- Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
- Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
- Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.
Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Launches Expert Casino SEO Guide appeared first on European Gaming Industry News.
Dr Laila Mintas
Dr. Laila Mintas Joins GambleID Advisory Board to Enhance Gaming Integrity
GambleID, a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions to the gaming industry, is excited to announce the appointment of Dr. Laila Mintas to its Advisory Board. Dr. Mintas, a globally recognized expert in sports betting, sports integrity and gaming, will provide strategic guidance and insights to support GambleID’s mission of advancing integrity and compliance within the gaming industry.
With extensive experience in leadership roles at prominent sports betting and technology companies, Dr. Mintas brings a wealth of knowledge in sports integrity, data privacy, and regulatory compliance. Her expertise will be instrumental in helping GambleID continue to innovate and deliver solutions that meet the evolving needs of the industry.
“We are thrilled to welcome Dr. Laila Mintas to our Advisory Board,” said JD Garner, Founder & CEO of GambleID. “Her deep understanding of the gaming industry and her commitment to maintaining the highest standards of integrity will be invaluable as we continue to grow and deepen our hold in the gaming industry. Dr. Mintas’s insights will help us set new benchmarks in the industry, ensuring that our clients can operate securely and efficiently.”
Dr. Mintas expressed her enthusiasm about joining the Advisory Board, stating, “I am very excited to collaborate with GambleID and contribute to their efforts in enhancing gaming integrity. This is a critical time for the industry, and I look forward to working together to advance solutions that protect stakeholders and uphold the reputation of the gaming sector. I am very excited to not only be able to use my almost 20+ years of experiences in the sports betting and gambling industry but also to contribute through my experiences in the sports world, having held leadership roles both at FIFA and CONCACAF related to Safeguarding Sports Integrity”.
Alone this year, Dr. Mintas was announced to serve as Judge for the most prestigious Awards, including the SBC Awards, Global Gaming Awards Americas, Global OTT Sports Awards and the GGB Gaming & Technology Awards. For her personal achievements, she has received numerous awards including Leaders in Sports U 40 Award, the SBJ Game Changers Award, the International Award for Women in the Gaming Industry – Inspiration of the Year, the SBJ´s Power Player Sports Betting Award, the Business Insider´s Leaders of the Sports Betting Industry Award and the GGB Emerging Leaders of Gaming 40 Under 40 Award.
GambleID remains committed to empowering businesses with innovative technology and a steadfast focus on integrity, ensuring a secure and transparent environment for all participants in the gaming and sports betting industry.
About GambleID
GambleID is a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions tailored to the needs of the gaming and sports betting industry. With cutting-edge technology and a commitment to integrity, GambleID empowers businesses to operate securely and efficiently in a rapidly evolving landscape.
Latest News
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
A unique survey on the state of play in measures against money laundering and terrorist financing in the gambling industry
The Swedish Trade Association for Online Gambling, BOS, has commissioned the consulting firm Advisense to conduct a unique survey among its member companies this fall to strengthen their work against money laundering and terrorist financing.
The online gambling market in Europe is estimated to 100 billion euros and is rapidly growing due to increased internet usage, smartphones, and new platforms for gaming and betting. With this growth new risks emerge. Challenges are reflected in recent sanctions by supervisory authorities focusing on the need for risk assessment, enhanced customer due diligence, adequate controls and monitoring.
“The gambling market should be a place for joy, entertainment, and excitement—and the occasional big win. Criminal activities must be eradicated. Our tolerance for money laundering in the gaming industry is zero. Together with Advisense, we are now setting a spotlight on ourselves to identify how we can improve our work against money laundering,” says Gustaf Hoffstedt, Secretary General of BOS—The Swedish Trade Association for Online Gambling.
“The AML State of Play survey will be an important step to strengthen the ongoing efforts. Online gambling is a high-risk industry for money laundering and terrorist financing both internationally and in Sweden. Extensive measures have already been taken since the Swedish gambling industry was regulated in 2019. The ability to share collective expertise and exchange experiences from both the gaming and financial industries will be of great significance going forward,” says Christine Enström, Managing Director & Head of Financial Services at Advisense.
The results of the survey will be communicated by BOS later this autumn.
The Swedish Trade Association for Online Gambling—BOS—represents gaming companies and developers of online games targeting Swedish consumers. The association was founded in 2012 to represent the industry in Sweden and abroad.
Advisense is a market-leading expert firm in Europe specializing in governance, risk, and compliance, offering cutting-edge advisory services and tech solutions. Since 2008, Advisense has grown to 450 employees based in Bergen, Brussels, Copenhagen, Gothenburg, Frankfurt, Helsinki, Malmö, Oslo, Riga, Stockholm, and Vilnius.
The post BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering appeared first on European Gaming Industry News.
Latest News
Week 37/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Nolimit City shreds its way into the skate world with Skate Or Die. Chad a.k.a Plantface is determined to make it to the big leagues even if that means breaking some bones in the process! Venturing into new and unique themes is nothing new to Nolimit City who have done the same thing in the past, with releases such as Loner and Road Rage.
BGaming is driving players to unleash their inner monarch in a regal-themed classic slot Royal Fruits MultiLines. This title includes a contemporary take on nostalgic fruit symbols, a line choice option, as well as Best Win and Best Multiplier panels. With a luxurious red backdrop, upbeat soundtrack and top-of-the-line audiovisual effects, the classic Royal Fruits MultiLines injects an ounce of sparkle into the reels with the chance to collect flavoursome wins.
Having recently launched with innovative mobile-first casino platform, SuprNation, to supply its games in the UK market, Swintt is delighted to announce it has now teamed up with the brand’s parent company, DoubleU Games, to launch an all-new slot. Known as Ocean777, the game is now available via the SwinttPlatform to SuprNation’s players in the UK, with Sweden and Malta to follow, where they dive into a world of wins where collecting lucky sevens could result in them reeling in the catch of the day in the form of one of six local jackpots worth up to 10,000x their bet.
Play’n GO, known for its diverse and imaginative slot offerings, brings iGaming fans Buildin’ Bucks, a fairytale-themed slot that embodies the greatness of past titles, whilst making bold new strides into the future. Set in an elf-filled grassland, this 5×3 online slot invites players to join a team of industrious builders who are up against a mischievous Leprechaun determined to bring their construction empire crashing down.
Booming Games are back at it again, welcoming a brand new slot to their ever-expanding tribe: the ingenious Chief Hawk’s Spirit Walk. This Native American–themed addition to Booming’s casino collection is a classic 5×4 slot with 30 fixed paylines and a whole feast of features. Those features include the Spirit Walk re-spins, triggered when a Stacked Wild lands in full on the reels.
Get ready to conquer the realms and claim the treasure that’s rightfully yours in Sword King from Elysium Studios – Driven By Swintt – the new fantasy-themed adventure where Falling Swords and King Wilds could lead to colossal wins of up 1,124x to your bet. Once again featuring the jaw-dropping levels of cinematic visuals that players have come to expect from Elysium Studios games, Sword King takes place to a backdrop of jagged mountains and bright blue skies, with the titular hero standing to the left of the reels ready to join the action.
Evoplay, the award-winning game development studio, offers players seven variants of the Bonus Game in its Asian-inspired release Cat’s Blessing. A 5×3 grid is adorned with a range of Japanese symbols including fans, lanterns, and money trees as well as wilds to help form winning lines. Purple, red and green coins can also appear, which are collected by a corresponding-coloured cat which sits atop the board.
Push Gaming, has launched a Greek Mythology-themed game with a difference, featuring additional reels in Cats of Olympuss. Played across 5×3 reels and 243 paylines, the game delivers a fun take on the ever-popular mythological aesthetic using feline-inspired iterations of Greek Gods. Wilds are key to unlocking instant prizes situated on reels one and five, while scatters are enhanced with x2 value. A minimum of three scatters must land to enter the progressive free spins feature.
Gaming Corps is excited to announce the release of its latest online slot title, Expanding Joker. This slot combines the charm of old-school gaming aesthetics with the thrills of modern gameplay, presenting players with the chance to land big wins and trigger exciting bonus features. The slot utilises a 5×3 game grid, with 243 ways to win on every spin. Players will want to keep their eyes peeled for the Scatter symbol.
Playson, the accomplished digital entertainment supplier, invites players on a thrilling voyage in its latest release 3 Pirate Barrels: Hold and Win. Set against the backdrop of an atmospheric cove, Playson’s top-performing 3 Pots mechanic returns in this swashbuckling sea odyssey boasting huge in-game jackpots, a bountiful Bonus Game, exciting Pirate Coins and an Extra Coin Feature.
Enter a world of mystique and adventure with Pyramid of Spins, the latest addition to Slotland online casino games lineup, where ancient Egyptian treasures await. With a bet range from just $0.50 to $10, players can spin their way through vibrant hieroglyphics and beautifully designed ancient statues, all while hunting for bonuses. Pyramid of Spins features Wilds, a Mystery Bonus, and Free Spins that come with expanding Wilds and Win Multipliers, giving players ample chances to strike gold!
Endorphina, a leading slot provider in the iGaming industry has just confirmed the release of a brand-new online slot – Age of Glory, which is available to play sine September 12th. Age of Glory is Endorphina’s newest adventure slot, featuring 5 reels, 3 rows, and 25 fixed paylines. The game’s plot centers around a long-forgotten world, filled with ancient castles and unexplored grounds waiting to be discovered. In Age of Glory, players are set on a quest to find the lost fortune, collecting crowns, diamonds, gold-encrusted weapons, and antique coins along the way.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its latest launch line-up of mobile and online slots: Jin Tu™ across the US and Ontario, Cops ‘n’ Robbers Bigger Big Money™ and Cherry Power Boost™, across multiple global jurisdictions.
The post Week 37/2024 slot games releases appeared first on European Gaming Industry News.
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