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Aquisitions/Mergers

Revpanda Acquires Long-Time Partner Leetz Media

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A Perfect Match: Acquisition Marks the Formation of Revpanda Group

Revpanda’s acquisition of Leetz Media is more than just a business transaction; it’s the union of two well-established companies that have consistently delivered top-tier results in the iGaming industry for years. This opens an exciting new chapter as Revpanda evolves into Revpanda Group, becoming the ultimate traffic powerhouse.

The Power of Combined Forces

Revpanda has long been recognised for its iGaming digital marketing expertise. The multiple award-winning agency is the go-to partner for the top brands, offering a full suite of services, such as:

  • Retention through content and localisation,
  • Direct traffic acquisition via SEO, digital PR, and programmatic,
  • Product excellence with Payment Method Testing, Block Monitor, and Conversion Rate Optimisation services.

Leetz Media, on the other hand, has distinguished itself with exceptional affiliate marketing know-how, and now constitutes as Revpanda Media. Their proven strategies of generating players through SEO assets have been instrumental in driving high-quality traffic and optimising affiliate performance for a significant number of reputable brands in the gambling industry.

This strategic approach enables Revpanda Group to deliver even greater value to our partners. By amplifying our ability to drive both direct and affiliated traffic, we will now not only be improving lead quality, but also significantly increasing player value through retention, and product improvements.

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Voices of the Leaders: Shared Vision, Shared Success

Emre Goktas, CEO of Revpanda, expressed his enthusiasm for the acquisition, highlighting the synergy between the two companies.

Leetz Media has been a trusted partner for years, and their expertise in affiliate marketing is second to none. Welcoming them into the Revpanda team was a natural progression, and with our combined services, we’re excited to bring operators better player acquisition and higher player value,” he stated.

On behalf of Leetz Media, CEO Arnis Surgovts shared his excitement about joining forces with Revpanda.

We’ve always admired Revpanda’s innovative approach and are thrilled to be part of their journey. Together, we’ll continue to set new benchmarks in the iGaming industry by generating even better quality traffic and higher ROI for operators,” he commented.

Explore Growth Opportunities for Success with Revpanda Group

As Revpanda and Leetz Media embark on this exciting journey together under the roof of Revpanda Group, we invite clients, partners, and industry peers to join us in exploring new opportunities for growth and success. Reach out to our team today to learn how we can help you achieve your goals and turn your expectations into results.

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Let’s build the future together!

The post Revpanda Acquires Long-Time Partner Leetz Media appeared first on European Gaming Industry News.

Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

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NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

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The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

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Aquisitions/Mergers

PolarLotto Acquires Competitor and Strengthens Market Position

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Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.

This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.

With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.

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“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.

“We are proud to combine the best of both companies to create even more value for our customers and partners.”

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Aquisitions/Mergers

ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA

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Endeavor Group Holdings, Inc., a global sports and entertainment company, today announced that it has agreed to sell OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from executives of OpenBet, including CEO Jordan Levin.
Levin said: “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”
Under the terms of the transaction, OB Global Holdings will acquire the businesses for approximately $450 million, subject to certain adjustments, financed through a mix of cash and debt.
During the sign-to-close period and after closing, Endeavor will continue to market IMG ARENA for sale to a third-party purchaser.
OpenBet powers responsible betting and gaming entertainment for more than 200 market leading operators around the globe. Following close of the transaction, Levin will continue to lead the business as CEO.
The transaction is being pursued, and is a necessary step, for the closing of the proposed Endeavor take-private by Silver Lake. The transaction is subject to customary closing conditions, including approvals required under applicable gaming regulatory authority, and is conditioned on and expected to close immediately prior to the closing of the Endeavor take-private.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor.

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