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Aquisitions/Mergers

Revpanda Acquires Long-Time Partner Leetz Media

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A Perfect Match: Acquisition Marks the Formation of Revpanda Group

Revpanda’s acquisition of Leetz Media is more than just a business transaction; it’s the union of two well-established companies that have consistently delivered top-tier results in the iGaming industry for years. This opens an exciting new chapter as Revpanda evolves into Revpanda Group, becoming the ultimate traffic powerhouse.

The Power of Combined Forces

Revpanda has long been recognised for its iGaming digital marketing expertise. The multiple award-winning agency is the go-to partner for the top brands, offering a full suite of services, such as:

  • Retention through content and localisation,
  • Direct traffic acquisition via SEO, digital PR, and programmatic,
  • Product excellence with Payment Method Testing, Block Monitor, and Conversion Rate Optimisation services.

Leetz Media, on the other hand, has distinguished itself with exceptional affiliate marketing know-how, and now constitutes as Revpanda Media. Their proven strategies of generating players through SEO assets have been instrumental in driving high-quality traffic and optimising affiliate performance for a significant number of reputable brands in the gambling industry.

This strategic approach enables Revpanda Group to deliver even greater value to our partners. By amplifying our ability to drive both direct and affiliated traffic, we will now not only be improving lead quality, but also significantly increasing player value through retention, and product improvements.

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Voices of the Leaders: Shared Vision, Shared Success

Emre Goktas, CEO of Revpanda, expressed his enthusiasm for the acquisition, highlighting the synergy between the two companies.

Leetz Media has been a trusted partner for years, and their expertise in affiliate marketing is second to none. Welcoming them into the Revpanda team was a natural progression, and with our combined services, we’re excited to bring operators better player acquisition and higher player value,” he stated.

On behalf of Leetz Media, CEO Arnis Surgovts shared his excitement about joining forces with Revpanda.

We’ve always admired Revpanda’s innovative approach and are thrilled to be part of their journey. Together, we’ll continue to set new benchmarks in the iGaming industry by generating even better quality traffic and higher ROI for operators,” he commented.

Explore Growth Opportunities for Success with Revpanda Group

As Revpanda and Leetz Media embark on this exciting journey together under the roof of Revpanda Group, we invite clients, partners, and industry peers to join us in exploring new opportunities for growth and success. Reach out to our team today to learn how we can help you achieve your goals and turn your expectations into results.

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Let’s build the future together!

The post Revpanda Acquires Long-Time Partner Leetz Media appeared first on European Gaming Industry News.

Aquisitions/Mergers

PolarLotto Acquires Competitor and Strengthens Market Position

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Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.

This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.

With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.

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“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.

“We are proud to combine the best of both companies to create even more value for our customers and partners.”

The post PolarLotto Acquires Competitor and Strengthens Market Position appeared first on European Gaming Industry News.

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Aquisitions/Mergers

ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA

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Endeavor Group Holdings, Inc., a global sports and entertainment company, today announced that it has agreed to sell OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from executives of OpenBet, including CEO Jordan Levin.
Levin said: “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”
Under the terms of the transaction, OB Global Holdings will acquire the businesses for approximately $450 million, subject to certain adjustments, financed through a mix of cash and debt.
During the sign-to-close period and after closing, Endeavor will continue to market IMG ARENA for sale to a third-party purchaser.
OpenBet powers responsible betting and gaming entertainment for more than 200 market leading operators around the globe. Following close of the transaction, Levin will continue to lead the business as CEO.
The transaction is being pursued, and is a necessary step, for the closing of the proposed Endeavor take-private by Silver Lake. The transaction is subject to customary closing conditions, including approvals required under applicable gaming regulatory authority, and is conditioned on and expected to close immediately prior to the closing of the Endeavor take-private.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor.

The post ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA appeared first on European Gaming Industry News.

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Aquisitions/Mergers

OKTO Acquires Aplauz CH GmbH and Expands in Swiss Market

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OKTO has announced the full acquisition of Aplauz CH GmbH, the Swiss subsidiary of Aplauz Financial Services Ltd. This strategic acquisition strengthens OKTO’s presence in the Swiss market, enabling the company to expand its customer base and introduce innovative payment services in the market while maintaining and enhancing the existing infrastructure of Aplauz CH GmbH in the region.

Under OKTO’s ownership, Aplauz CH GmbH will continue to deliver its Aplauz prepaid payment service through online merchants and retail distribution partners, now rebranded as OKTO.VOUCHER. The transition will be seamless, ensuring uninterrupted service for all partners and consumers.

Aligned with its growth strategy, OKTO also introduces OKTO.CASH to the Swiss market—a fast, direct cash-to-online payment solution already established across multiple European markets, including Romania, Greece, Czech Republic, Germany, Cyprus, Italy and Serbia.

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Aplauz CH GmbH, now under OKTO’s leadership, holds the necessary regulatory approvals from the Self-Regulatory Organization (SRO) VQF to offer both OKTO.VOUCHER and OKTO.CASH services in Switzerland.

Thanos Mondanos, OKTO’s Head of Business Strategy, said: “Welcoming Aplauz CH GmbH into the OKTO Group marks a significant step forward in our international growth strategy. This acquisition reinforces our commitment to expanding in high-potential markets like Switzerland, allowing us to deliver a stronger portfolio of payment solutions that meet evolving customer demands. We are confident that Aplauz CH GmbH’s established presence, combined with OKTO’s innovative payment technologies, will create substantial value for both users and partners in the region.”

Mathias Wratschko, Senior Distribution Manager at OKTO, said: “This is a pivotal moment for OKTO, our Swiss partners and users. Through the acquisition of Aplauz CH GmbH, we’re set to elevate both transaction volumes and customer experience in Switzerland. By expanding the rebranded OKTO.VOUCHER service and launching OKTO.CASH, we’re enhancing Swiss payment options in a way that promises substantial revenue growth for our partners and increased satisfaction for consumers.”

Goran Abramović, Director of Aplauz Financial Services Ltd., said: “We are thrilled with the successful sale of our Swiss consumer business and have every confidence in OKTO’s capacity to drive further growth in this segment within the Swiss market. Aplauz Financial Services remains fully committed to supporting the Swiss market by continuing to provide our cutting-edge voucher issuing technology platform to OKTO and offering ongoing technical support to our valued partners. We look forward to seeing the positive impact OKTO will bring to this evolving market.”

The post OKTO Acquires Aplauz CH GmbH and Expands in Swiss Market appeared first on European Gaming Industry News.

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