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Surviving in conditions of gambling advertising regulation: Tips from Slotegrator

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Gambling advertising regulations are getting more and more strict in markets all over the world. Authorities add new rules as a response to a general global shift towards a safer environment for players, and players are more aware and informed than ever before. This is definitely a positive trend, shaping a new, better, iGaming world. The question is: how to succeed in such a world?

The Netherlands implemented a ban on most forms of gambling advertising in 2023. Bulgaria banned gambling advertising in April this year. Belgium defined a list of permitted forms of gambling advertising (and banned all other forms). Australia is considering a comprehensive ban on gambling advertising right now. The list of countries that revised their policy in this matter goes on.

However marketing is key in business, and it’s especially true for gambling business — retention strategies are important, but online casinos simply don’t exist without stable traffic. In a situation when classic advertising channels, like TV, radio, sponsorships, or printed banners, are not available, there should be other ways to promote business. Every company has its own idea about marketing investment and there is no general rule on how much this expense should make, however it might easily reach 50% — this is how significant promotion is for gambling companies. The important part of it is to return this investment.

Slotegrator released its new downloadable material on gambling advertising regulation. This synopsis describes the most common restrictions regulators impose on online casinos and betting platforms and examples of how different countries define them.

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The report also provides tips from the Slotegrator team on three stages of marketing: PR, acquisition, and retention, taking into account the nuances of advertising regulation that might occur in markets of operation.

“It’s hard to overestimate the importance of responsible gaming and player protection. From this perspective, strict regulations seem very reasonable. However we work in the industry for years and understand the struggle behind growing your business in such conditions. We provide a lot of useful information on our website in the Academy section, this time it’s in a form of downloadable guide — check it out, we gathered several really working tips” says Svetlana Kirichenko, the Head of Marketing from Slotegrator. 

Download the PDF on Slotegrator’s website and request a consultation in case of additional questions.

 

ABOUT THE COMPANY

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Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Surviving in conditions of gambling advertising regulation: Tips from Slotegrator appeared first on European Gaming Industry News.

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Exhibition Spaces for European Gaming Congress 2024 Sold Out!

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HIPTHER, the organizer of premier boutique events for iiGaming and Technology across Europe, is thrilled to announce that all tabletop booth spaces for exhibitors and sponsors of the European Gaming Congress (EGC) are officially sold out.

Building on a legacy of success over the past eight years – and following a resounding 2023 edition – the European Gaming Congress has become one of the most popular industry conferences, bringing together key players and bright minds of iGaming, discussing cutting-edge trends and forging partnerships that shape the industry’s future.

In 2024, the Congress is set to make waves by embracing HIPTHER’s “Via Infinita” principles: it extends to a knowledge-packed 2-day Agenda, exploring Gaming Compliance, focusing on iGaming Operators and Affiliates, while expanding its horizons to Blockchain, Fintech, Marketing Communications, as well as Corporate Culture.

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The growing success of the event has sparked increased interest from leading-edge and renowned companies alike. Notable B2B gaming brands, popular operators, cryptocurrency innovators, and forward-thinking investment funds are seizing the opportunity to showcase their brands and enrich their networks at EGC 2024.

Join us in Warsaw to connect with and learn more about:

  • Promatic Games and Promatic Group
  • Xanada Investments
  • BET
  • NSoft
  • Zondacrypto
  • Superbet
  • LV Bet
  • Nordic Gambling
  • RM Legal
  • Gaming in Poland
  • Polish Chamber of Commerce for the Entertainment and Bookmaker Industry (PIGBRiB)

The EGC Conference series offers a perfect blend of intimacy and exposure, creating an ideal environment for networking and business development. With decision-makers from across the gambling, payments, technology, and compliance sectors, the event is a unique opportunity to gain valuable insights and allies – supporting your business needs, both external and internal.

Don’t miss the chance to connect with these dynamic brands and industry leaders at the European Gaming Congress 2024 in Warsaw, on 15-16 October!

Reserve your spot now: https://hipther.com/events/egc/regwarsaw/

The post Exhibition Spaces for European Gaming Congress 2024 Sold Out! appeared first on European Gaming Industry News.

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SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore

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SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.

Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.

With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.

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It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.

SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”

Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”

The post SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore appeared first on European Gaming Industry News.

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G2E Las Vegas

G2E Las Vegas next stop for Innovative Technology

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Innovative Technology is preparing for the major gaming show in the US – G2E 2024 – which will take place on October 8th-10th at The Venetian Expo in Las Vegas. Global Gaming Expo (G2E) is a key gambling industry trade show aimed at fostering innovation and driving growth, with industry suppliers and professionals from across the globe gathering together for one exciting week. Innovative Technology, a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, including their new age & identity verification technology, from booth 2035.

Commenting on Innovative’s participation, Lauren Fabbri, Business Development Manager for North America said, “We can’t wait to show G2E visitors our latest technology. This is always an exciting show for us and presents an ideal platform to network with customers and suppliers in this vibrant market. We are experiencing huge growth across North America – with our NV200 casino grade, field-proven bill validator. With its “easy to retrofit” design, we are seeing a significant demand from operators who are upgrading their existing machines to the NV200. We’ll also be demoing all of our latest bill recyclers in the booth, including the new NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for superior mixed denomination recycling with advanced validation technology.”

Lauren continued, “We also supply a range of coin validation products to the gaming sector. The SMART Coin System (SCS) is an “all-in-one” bulk coin validator, hopper and recycler which eliminates coin starvation and the need for multiple hoppers. The coin elevator is an add-on module for the SCS that dramatically reduces the distance between coin entry and exit points to improve customer experience. Come and see us at the booth and let us showcase how these products can improve efficiency and significantly reduce operator collection costs.”

Concluding Lauren said, “We can’t wait to show G2E visitors our latest AI-powered age and identity verification technology too. These products can be used to stop minors from accessing age restricted goods or services and are ideal to help prevent underage gambling. MyCheckr, with an integrated camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones and ICU Lite can be fully integrated within an individual gaming machine to give an automated age-check at the machine prior to game play initiating. The technology operates completely anonymously and does not store any data or require any previous personal details so there’s no need to worry about data privacy and security. The team will be happy to answer any questions and demonstrate our products on booth 2035 – see you in Las Vegas next month!”

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