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Surviving in conditions of gambling advertising regulation: Tips from Slotegrator

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8 months ago

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Gambling advertising regulations are getting more and more strict in markets all over the world. Authorities add new rules as a response to a general global shift towards a safer environment for players, and players are more aware and informed than ever before. This is definitely a positive trend, shaping a new, better, iGaming world. The question is: how to succeed in such a world?

The Netherlands implemented a ban on most forms of gambling advertising in 2023. Bulgaria banned gambling advertising in April this year. Belgium defined a list of permitted forms of gambling advertising (and banned all other forms). Australia is considering a comprehensive ban on gambling advertising right now. The list of countries that revised their policy in this matter goes on.

However marketing is key in business, and it’s especially true for gambling business — retention strategies are important, but online casinos simply don’t exist without stable traffic. In a situation when classic advertising channels, like TV, radio, sponsorships, or printed banners, are not available, there should be other ways to promote business. Every company has its own idea about marketing investment and there is no general rule on how much this expense should make, however it might easily reach 50% — this is how significant promotion is for gambling companies. The important part of it is to return this investment.

Slotegrator released its new downloadable material on gambling advertising regulation. This synopsis describes the most common restrictions regulators impose on online casinos and betting platforms and examples of how different countries define them.

The report also provides tips from the Slotegrator team on three stages of marketing: PR, acquisition, and retention, taking into account the nuances of advertising regulation that might occur in markets of operation.

“It’s hard to overestimate the importance of responsible gaming and player protection. From this perspective, strict regulations seem very reasonable. However we work in the industry for years and understand the struggle behind growing your business in such conditions. We provide a lot of useful information on our website in the Academy section, this time it’s in a form of downloadable guide — check it out, we gathered several really working tips” says Svetlana Kirichenko, the Head of Marketing from Slotegrator. 

Download the PDF on Slotegrator’s website and request a consultation in case of additional questions.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Surviving in conditions of gambling advertising regulation: Tips from Slotegrator appeared first on European Gaming Industry News.

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Casino Guru

Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

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3 hours ago

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May 7, 2025

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Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

Casino Guru’s newly launched content includes:

  • Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
  • An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
  • Educational materials and player resources, including complaint-handling tools
  • Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.

The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.

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Conferences

Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

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4 hours ago

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May 7, 2025

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Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.

As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.

“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”

Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:

  • CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
  • Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
  • Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.

The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

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4 hours ago

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May 7, 2025

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MixRift unveils brand new strategic PvP arena gaming experience

MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.

A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.

“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”

Key Features:

  • HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
  • Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
  • Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
  • Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
  • Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
  • Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
  • Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner

The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.

Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.

“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”

Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.

For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.

The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.

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