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SOFTSWISS to Celebrate 15-Year Milestone at SBC Summit Lisbon
SOFTSWISS, a leading tech supplier for iGaming brands, announces its participation in the SBC Summit Lisbon, which will take place on 24–26 September. This event marks a significant milestone for both the Summit and the company.
This year, the SBC Summit debuts in Lisbon after relocating from Barcelona. The move represents a new chapter for the event, expanding its reach with more participants and exhibitors and elevating the exhibition to the next level.
This event is exceptional for SOFTSWISS, as it coincides with the celebration of the company’s 15th anniversary – a testament to its lasting influence in the iGaming industry. Over the past 15 years, SOFTSWISS has made a profound impact on the market, driven by exceptional service and technical expertise. This influence is recognised through more than 20 industry awards and the trust of over 1,000 clients worldwide.
The year 2024 is especially significant for SOFTSWISS, marked by several landmark achievements. These include the company’s expansion into South Africa through acquiring a significant stake in Turfsport and its investment in a new business direction, and developing software solutions for social casinos for B2B clients in partnership with Ously Games GmbH. Also, SOFTSWISS has embarked on an exciting collaboration with Rubens Barrichello, the Formula 1 star, who now serves as Non-Executive Director for SOFTSWISS in LatAm.
SBC Lisbon will be the perfect stage to commemorate this important anniversary, bringing together SOFTSWISS’ partners and clients to celebrate shared successes.
“Fifteen years is a remarkable achievement, and we look forward to raising a glass of champagne with the community as we toast our collective accomplishments and the transformative impact of our high-tech products. Together, we’ve shaped the market, and together, we’ll continue to drive innovation and bring gambling into a trustworthy and enjoyable form of entertainment,” says Ivan Montik, Founder of SOFTSWISS.
SOFTSWISS has built a reputation for its innovative and eye-catching event stands, underscored by winning the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards two years in a row (2023 and 2024). Recently, the company “turned on the red light” at iGB L!VE in Amsterdam and plans to continue its creative momentum in Lisbon. The SOFTSWISS stand at SBC Lisbon will be inspired by the celebratory spirit of champagne, inviting everyone to join SOFTSWISS in saying “Cheers!”
On 24 September, Ivan Montik and Rubens Barrichello will share the stage at the SBC Leaders Summit to discuss the intersection of Formula One principles and effective leadership. They will offer diverse perspectives on what it takes to lead effectively in different arenas.
SOFTSWISS is preparing a special event in Lisbon beyond the conference for its partners and clients to make these days memorable.
Clients and partners can already book a meeting with SOFTSWISS representatives at stand B-160 to say “Cheers” to each other and discuss future collaboration.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS to Celebrate 15-Year Milestone at SBC Summit Lisbon appeared first on European Gaming Industry News.
There is a new hero in Mexico as FBM® launches the thrilling Croc’s Lock
. This slot game merges an engaging storyline with a disruptive game mechanic based on the Lock feature and two accumulators, taking players into a cartooned adventure with Super Croc full of golden coins to collect.
Croc’s Lock is a 30-line slot filled with adrenaline and great prizes. Super Croc is the character around all action happens. Working with 15 independent reels, Croc’s Lock offers gaming sessions where Super Croc exploits lead the player through an entertaining journey with three new features. The surprise element is always present, as the big prizes can come on the main game or bonus free spins modes.
Extra Coins and Extra Spins unlock extra fun!
The central reel is the focus of the Croc’s Lock game mechanic. Every time players obtain a Super Croc on this position, the Lock Feature is activated. Super Croc liberates all the existing lock symbols and may open the bonus with Extra Coins, Extra Spins or both accumulators combined.
If the bonus mode starts with one chest open, players get five free spins. This number increases to ten free rounds when Super Croc triggers Extra Spins and Extra Coins at the same time. Each accumulator of the Croc’s Lock slot game presents a different feature:
- Extra Spins – Super Croc releases thunders from its fingers, increasing the free spins counter during the bonus rounds.
- Extra Coins – Super Croc changes the reels by shooting flaming coins to introduce more lock symbols on each free round.
The character stays on the central reel during the bonus plays. The features attached to each accumulator appear in the first free spin and can be repeated several times during the bonus rounds.
When players get into the bonus with one of the accumulators active, Super Croc keeps contributing with coins for the unopened chest. These contributions can lead to the opening of the other accumulator, allowing players to benefit from the combined effect of Extra Spins and Extra Coins.
Four jackpots, reel rewinds, and Luck Has Arrived to collect bags of coins
The Lock feature is just a part of Croc’s Lock’s adrenaline injection. This FBM slot offers a complete feature set, including four Progressive Jackpots and two game features ready to keep the players engaged on the screen: Rewind and Luck Has Arrived.
- Progressive Jackpots – Croc’s Lock offers access to four different prize levels – Mini, Minor, Major, and Grand – through a jackpot vault that can appear on the reels during the main game or bonus rounds.
- Rewind – part of the Super Croc special powers, this feature changes the game round outcome. When Crocs hits the paw, one or more reels will change the symbol displayed and deliver a winning round to the player.
- Luck Has Arrived – the lasers coming from the eyes of the Super Croc pre-announce this feature, anticipating a big win for the player.
A villain, a hero and great graphics engage players in a disruptive FBM slot!
Several factors contribute to the immersive game experience offered by Croc’s Lock. Besides the rewards included in the product’s feature set, this FBM slot involves casino players and operators through a compelling narrative with the traditional duel “hero vs villain”.
On one side, the Lock represents the evil force of the game and is visible on all lock symbols landed on the 15 independent reels, bringing challenges to the game hero on each spin. On the other side, Super Croc embodies the superpowers of the good forces on a joyful character, who guides the player on all relevant moments of the game with entertaining animations like the dances, the paw hit, the Extra Spins thunders, the Extra Coins flaming coins or the Luck Has arrived lasers.
The sound effects of Croc’s Lock add an extra layer of enthusiasm, completing the visual effects and animations of the game with sounds that keep on the player’s mind with catchy rhymes and melodies.
Available for the Galaxy II, Auria and Shadow III casino cabinets, Croc’s Lock starts its expansion journey in Mexico. Designed for players looking for significant prizes in durable and long-lasting gaming sessions, this title promises to enchant slot fans spread all over the country.
Following the releases of Jin Qián Link Spirits and Xing Fú Fortune Money Trees, FBM continues renovating its slots portfolio with an innovative, reliable, high-performing casino game. Croc’s Lock is compatible with different casino floor layouts and ready to add value to the casino operator’s portfolio with an exciting narrative and compelling aesthetics, features, and game mechanics.
The post FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites appeared first on Gaming and Gambling Industry in the Americas.
Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”
The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.
This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner.
The new Client Area includes the following information:
- Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public. Here, clients can access upcoming games, their information and the company’s forthcoming business plans.
- Game Info: Clients can view ELA Games’ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
- Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
- Visual Assets: Clients can access every game’s visual elements for promotional and marketing purposes and game demos.
ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.
Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, “The Client Area is a useful hub where all our onboarded clients can view game details, our studio’s plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.”
The post ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.
FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites
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