Aquisitions/Mergers
BETSSON GROUP ANNOUNCES STRATEGIC ACQUISITION OF SPORTING SOLUTIONS
Betsson Group, a leading global sports betting and gaming operator, is pleased to announce the acquisition of Sporting Solutions’ trading, pricing, and sports betting risk-management services verticals from the FDJ Group. This acquisition enhances Betsson’s B2C and B2B sportsbook offerings, building on a successful partnership with Sporting Solutions, spanning over 10 years.
Sporting Solutions, established in 2007, is known for its cutting-edge sports betting technology and serves numerous B2B customers, including several Tier 1 operators. The integration of Sporting Solutions’ advanced pricing feeds has been a key component in Betsson’s sportsbook offering for both pre-match and live betting.
With a talented team of professionals primarily based in the UK, alongside operations in Canada and South Africa, Sporting Solutions brings significant expertise and innovative technology. This acquisition, subject to regulatory approvals and other agreed conditions, aligns perfectly with Betsson’s strategy to enhance its sportsbook product, offering greater flexibility in odds modelling and scalability.
“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
Betsson Group looks forward to integrating Sporting Solutions into its business operations, with plans to invest in the business and drive growth. This integration is expected to enhance revenue streams and create valuable business prospects. This strategic acquisition will further solidify Betsson’s position as a leader in the global sports betting industry.
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Aquisitions/Mergers
NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group
NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.
With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.
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Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.
This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.
With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.
“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.
“We are proud to combine the best of both companies to create even more value for our customers and partners.”
The post PolarLotto Acquires Competitor and Strengthens Market Position appeared first on European Gaming Industry News.
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